Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users. Navigation needs to be touch-friendly and download speeds fast.

Top of Funnel 256

Top of Funnel Sales Qualified Leads Leads Lead 256

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Webbiquity

AUGUST 4, 2020

They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Average user rating: 9.54 (out of 10). Average user rating: 9.35. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. What’s the click-through rate on that as your front door to your video?

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. CRO analyzes data from user behavior, such as heat maps, click-through rates, bounce rates, and conversion funnels, to identify areas of improvement.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Top Rank Marketing

MAY 15, 2024

Building a data-informed search engine optimization strategy is critical for every brand. CTR rates, with the second and third-ranking results getting 18.7% Find the Performance section on the menu sidebar to the left of your results and click on the “Search Results” tab beneath it. respectively.

Lead Scoring 86

Lead Scoring Lead Ranking SEO SERP 86

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. In 2017, there were 178 billion app downloads. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? App ratings. ASO Explained.

Optimization 90

Optimization SEO Keywords Click Rate 90

FunnelEnvy

MAY 13, 2024

One key strategy for achieving better results is partnering with the right Conversion Rate Optimization (CRO) partner. Data-Driven Decision-Making: CRO relies on data analytics and testing to identify optimization opportunities, allowing for informed decision-making based on empirical evidence rather than assumptions.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. The Strategy That Increased Gild’s Audience by 574 Percent.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Hubspot

APRIL 28, 2021

Modeling your sales funnel so you can better target and nurture leads at each layer is critical to increasing your conversion rate. Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. Impressions.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics. Technically, company websites are digital channels, but web analytics deserves its own category. Customer Experience.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Subscribers / followers (and reach-to-subscription rate). But you c ould !).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Optinmonster

MARCH 21, 2024

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. Step 5: Monitor and Optimize The final and arguably most critical step is to monitor your campaign’s performance and make necessary optimizations.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Optinmonster

MAY 10, 2021

It’s an important consideration because personalization will play a huge role in getting higher conversion rates. Step 1) Download and Activate the SeedProd Plugin. On the left-hand side menu, click Plugins » Add New. From the SeedProd dashboard, click Add New Landing Page : This will take you to your templated options.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. To this end, video analytics are essential. If your finish rate is significantly lower, it could be that you have the wrong format or length.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Navigate the Channel

JANUARY 10, 2024

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Different content formats optimize engagement at each stage.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Ultimately, this can help speed up the buying cycle and drive higher conversion rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Martech

APRIL 22, 2022

Algorithms are continuing to improve as well, accelerating optimization in near real-time. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. Click here to download! As AI improves, use-cases are only going to increase.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

SmartBug Media

JUNE 12, 2023

Understanding Paid Search Strategy Paid search strategy refers to the systematic approach used to plan, implement, and optimize paid search campaigns. It involves selecting the right keywords, targeting the right audience, setting a budget, and optimizing campaigns for maximum performance.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Salesforce Marketing Cloud

JANUARY 4, 2024

How do you optimize drip campaign performance? 50 ways to send better emails How do you get readers to click and read your emails? Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource. How do you optimize drip campaign performance?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Navigate the Channel

OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics. The conversion rate of your website dictates the number of visitors you need. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Optinmonster

APRIL 6, 2021

Then we’ll teach you 3 ways to optimize that page to get more leads and drive more revenue. Step 1: Download and Install the Plugin. The first thing you need to do is download and install the SeedProd plugin. Go to your WordPress admin dashboard and click Plugins » Add New. Optimize Your Facebook Landing Page.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Optinmonster

MAY 18, 2021

When someone clicks on the link in your Twitter profile, they are clearly interested in knowing more about you, what you do, or what your campaign is about. Remove any unwanted distractions and barriers like extra clicks. Capitalize on Twitter ad clicks and maximize ROI. Then they can download it by entering their email address.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Sharpspring

JULY 23, 2020

Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to spam folders. Optimizing your emails is a crucial step to better understanding and generating more leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38