Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

AUGUST 9, 2023

You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings. Competitor insights and analytics: A comprehensive view of your competitors’ performance across channels and data points.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Sprout Social

APRIL 4, 2023

Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos. You can determine this through native analytics or a social media management tool, like Sprout. This particular story covers the launch of the Nike React Infinity 3 running shoes introduced in June 2022.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Competitive monitoring helps you stay updated with all the buzz. Use Premium Analytics to access more insights with interactive charts and graphs. There might be a new automation software slashing marketing costs in half. Want to dive deeper?

SWOT 90

SWOT Budget Programs Eye-Tracking Advertising Benchmark 90

KoMarketing Associates

JUNE 13, 2017

The viral capabilities of infographics give your brand an asset that can drive links from reputable websites, and as a result, improve your reputation with search engines. Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Sprout Social

DECEMBER 15, 2021

Also, if you create entertaining and unique content, your videos have a high potential to go viral. And without that initial buzz, your videos might not get a boost from TikTok’s algorithm. You can access TikTok’s built-in analytics by switching to a Business account for free. This takes us to the next point.

Effectiveness 125

Effectiveness Business Advertising Agencies Viral Marketing 125

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. Measurement Is Always Important. What’s Next?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Outgrow

NOVEMBER 30, 2022

Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Look at the native analytics of the platform where you uploaded the video.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. Todd Grossman , Talkwalker CEO, Americas.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. Build The Buzz.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Webbiquity

JULY 21, 2010

Hook into the viral effect of email by offer up great summer deals. Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season. Post on Google Buzz. You don’t need to be Coppertone to reach people during the summer months. They want to get out of the house or office anyway.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

MAY 31, 2016

Sample review: “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Sample review: “Popurls is a dashboard for the latest Web buzz. Track consumer and audience intelligence. ” — Online Marketing Institute. 6) Wunderlist.

Tools 100

Tools Best Practices Enterprise Management PR 100

Optinmonster

JUNE 22, 2021

If that’s the case, then you definitely need a tool like MonsterInsights : MonsterInsights is the world’s #1 Google Analytics plugin. It gives you all the power of Google Analytics directly from your WordPress dashboard. Not sure where your customers are coming from? Get started with RafflePress today! .

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Can Biometrics Predict a Viral Marketing Campaign? These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Vidyard

DECEMBER 14, 2015

Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. They hear and generate buzz on social media platforms. Next Big Sound.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Hubspot

OCTOBER 3, 2011

Weekly Total Reach' Metric: Facebook Insights will now also report Weekly Total Reach, which is a measure of how many total people have posted something about your page, how many news organizations within Facebook have referenced it, and how much viral distribution the elements of your page have generated. Facebook's Expanded Premium Ad Unit.

Buzz 28

Buzz Facebook Features Ads 28

Hubspot

MAY 11, 2010

This growth was due to word-of-mouth buzz about their product. The company prioritized analytics within the company so that it could have the data it needed to make the right marketing and product development investments. Basically, the traditional ways to launch and market a company weren't allowing Dropbox to scale its growth.

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

Buzz Marketing for Technology

FEBRUARY 10, 2016

Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. We’ve all heard the stories of Super Bowl ads that captivated audiences and created buzz, but didn’t effectively translate into new business by their creators.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Savvy

AUGUST 27, 2009

Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. . With coverage now rolled up and analytics presented, conversations have turned from “starting” to “sustaining”. .

Case Study 40

Case Study Case Studies Barriers Buzz 40

MLT Creative

DECEMBER 3, 2010

For my last post of this series, I have highlighted four more social media monitoring tools: Viralheat Viralheat digs through a vast range of web material, including Twitter, Facebook, viral video, blogs, sites and more. With real-time capabilities, it will instantly alert you when any major content changes occur.

Social Media 40

Social Media Tools Media Viral Marketing 40

SnapApp

JULY 21, 2016

All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. You look at your traffic analytics and there’s a big spike – success! Gotta catch ‘em all!

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. This year, the term appeared nearly 1,200 times in the schedule.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. With so many giveaways on the web, a great prize is far from enough to influence viral reach. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. New YouTube video that goes viral. A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Mathilde Collin , founder and CEO The founders of Linear started building buzz and a following on Twitter early on, building on their existing Twitter following: “A couple of our first 10 customers were through friends, but really, most of our early growth was building a wait list through Twitter. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

B2B Marketing Savvy

NOVEMBER 10, 2009

In simple terms, “authority&# and the ability to sustain market messaging/buzz. Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign. So why the fuss to understand RTs? But is it science… or just artful prose?

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Google Analytics and Hotjar are great tools for these metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSquared

FEBRUARY 2, 2016

Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter. To help you get started, check out this webinar on viral video marketing. . Just start analysing. No matter where you look, video creation and consumption is rising.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

FEBRUARY 28, 2014

An agency with a buzzing digital marketing team in place already? Is it your in-depth knowledge of analytics? Your ability to write headlines that take content viral? Ask yourself questions like: Is the job purely in digital marketing, or will it require both traditional and digital work? Who is the employer?

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JUNE 1, 2012

2) How is the viral reach of my company's Facebook posts measured? Facebook defines the viral reach of a post on Facebook as the number of unique people who saw one of your posts through a story that was published by a fan of your page. 3) Is it okay to promote multiple products in the same day on my company Facebook page?

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28