Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Beyonce’s presence at the game boosted the ad for Verizon she starred in, as well as buzz about her forthcoming album. “In

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Sprout Social

OCTOBER 10, 2023

This collaboration stars Ben Affleck, Dunkin’s official spokesperson, and Ice Spice, a rapper known for her several viral hits like, “Munch,” which is also the name of her fans and a play on words for the campaign. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

LeadSquared

SEPTEMBER 23, 2016

It had gone viral. I have heard that great content is the soul of everything viral. I wouldn’t say I know the art and science of viral content, but I very clearly remember what worked for me, and that’s what I will share with you today. It suddenly got the buzz. Every time I refreshed, I saw notifications.

Viral Marketing 52

Viral Marketing Landing Pages Content Linkedin 52

Hubspot

MAY 29, 2017

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb. 1) Visit Sweden.

Viral Marketing 73

Viral Marketing Paid Search Agency Ads Advertising Agencies 73

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. Had hedge funds caught onto the buzz surrounding GME stock sooner, their financial consequences might not have been so severe.

Work Management 75

Work Management Marketing Management Social Media Service 75

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It Buzz Marketing. 10 guerrilla Marketing Ideas.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. For example, this breakdown highlights how a viral video earning over 21 million views netted a total of $340.33.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Adobe Experience Cloud Blog

AUGUST 24, 2012

The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. Increased viral potential of your content and offers. With the increased reach and virality comes new Likes.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Earned media is measured by equating the organic, positive buzz a brand receives to the monetary value they would’ve had to spend to receive the same recognition via paid ads.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SocialPilot

FEBRUARY 11, 2024

What’s the buzz? Need some fresh, viral ideas that’ll light up our feed. What kind of challenges or campaigns can we start that’ll get everyone buzzing? Track how our [specify] collabs are moving the needle on audience growth and brand buzz. Got a challenge or contest idea that could go viral? What’s buzzing?

Sales Management 90

Sales Management ROI Planning Work Management 90

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? You never know when a theoretical or fantasy design you come up with and create coordinating content for will go viral. In turn, this creates bigger buzz and better overall brand recognition for your firm.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Your community knows what their friends and family like.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It Buzz Marketing. 10 Guerilla Marketing Ideas.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! It’s not just consumers who are interested in trending news and events. Ignore the popular belief that emotions are not important for B2B marketing.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S. No problem.”

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

QuanticMind

SEPTEMBER 22, 2023

How about this viral spec ad from Heineken, for example? Heineken was one of many brands who piggybacked on this summer’s Barbie buzz to capitalize on the cultural moment the movie created. Advertisers can also leverage trends to better connect with their audiences.

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. MLT Creative recently had the pleasure of hosting Mark W.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Contently

MARCH 24, 2020

GE Reports does a fantastic job of demystifying science and engineering, regularly going viral on Reddit. Every time you tell a story, you’re competing for attention with the millions of other stories buzzing in your audience’s pocket. The best content marketers do something different.

Storytelling 154

Storytelling Barriers Class Paper 154

Brandpoint

SEPTEMBER 16, 2019

There are two major reasons why social advocacy is important to businesses: it builds brand credibility and generates buzz. Generates Brand Buzz. Brand buzz can come from all of the examples above. This is great for generating buzz and a positive reputation. Why is Social Advocacy Important?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I had no idea it was going to go viral.

Social Media 133

Social Media Work Management Marketing Management Media 133

Sprout Social

MAY 4, 2022

Community challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. That said, products and brands go viral on TikTok all the time. These challenges aren’t tied to a specific brand or product. Build brand awareness.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Sprout Social

AUGUST 9, 2023

You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings. These learnings help your team create more effective campaigns, focus product development efforts and drive sales. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? Sabrina Bahsoon Sabrina Bahsoon ( @sabrinabahsoon ) is a London-based content creator who went viral for her “Tube Girl” videos, where she confidently lip-syncs and dances to songs on the London Underground. They’ve worked with brands like Skin + Me and El Dulce London.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Convince & Convert

MARCH 26, 2013

The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach. Viral reach corresponds to the number of people who have seen one of your posts from an action taken by one of their friends (like, share, comment).

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Martech Advisor

DECEMBER 5, 2019

Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Instead of advertising during the Super Bowl where their rival, Pizza Hut, was the official sponsor, Domino's decided to create a buzz by focusing on user-generated content and launching an Artificial Intelligence enabled Pizza Identifier app.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113