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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. What do they do differently?

Analysis 156
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Win/Loss analysis: How to learn from lost sales opportunities

Rev

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Why is sentiment analysis important?

Analysis 176
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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223
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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Why is sentiment analysis important?

Analysis 130
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Keyword Gap Analysis: The Key to Successful SEO

Brightedge

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. You cannot just try your best to optimize your material without also taking into account what others do in their own online strategies.

Analysis 107