Martech

SEPTEMBER 24, 2021

These systems help marketers aggregate internal, partner, and open data into a central repository. Watch the full presentation from MarTech here (free registration required). Automating the processes. Cleaning up your data with a process automation platform can make the process more efficient. ” Snapshot: Marketing automation.

De-duplication 136

De-duplication Marketing Automation Services ROI Aggregators 136

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. It provides aggregate and channel-specific forecasts. In the meantime, you can vicariously experience the customer conference via our posts on social media: 6sense on LinkedIn. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Customer Experience Matrix

APRIL 15, 2015

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work. I’ll try to write about them once that happens. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Martech

NOVEMBER 5, 2021

“They promise to bring together all your brand’s different data sources across all your silos into one holistic view, aggregating these high volumes and turning them into accessible profiles that you can decision off of in real-time.”. More from the MarTech Conference >> 2. What are the benefits of customer data platforms?

Ideal Customer Profiles 112

Ideal Customer Profiles Touchpoints Aggregators Conference 112

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. TIP: Create content literally FOR your sales team, explaining your marketing process or aggregating content you’ve published recently.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. One common video-based solution is conference calling.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Martech

OCTOBER 28, 2021

According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources. More from the MarTech Conference >> Siloing your efforts will only make it harder to understand prospective buyers. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

Webinar Metrics 104

Webinar Metrics Conference Aggregators Communities 104

Martech

JANUARY 6, 2023

Data clean rooms enable brands to cross-match anonymized, aggregated data without actually revealing any personally identifiable information or allowing access to the data outside of the clean room,” said Hugo Loriot, partner at technology consultancy 55. Talk at its Unboxed conference celebrated its clean room capabilities.

Multi-Touch Attribution 105

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 105

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Buzz 156

Buzz Social Media Media Conference 156

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 95

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 95

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Marketing Insider Group

JANUARY 30, 2023

Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms. The classic (and long pursued) 80/20 model finally gets flipped, and less time chasing spent data and more time using it for improved analysis and decision-making.

Thought Leadership 197

Thought Leadership Trends SME Paid Search Agency 197

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. You won’t get an accurate picture of your performance if you rely on aggregate reporting.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. More from the MarTech Conference >> Automation determines the next best actions. 3 ways to deliver more relevant customer experiences.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 124

Smashmouth Marketing

AUGUST 31, 2009

Conference in Chicago. This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Kevin joined the HP team as Vice President of the U.S.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Conference in Chicago. This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Kevin joined the HP team as Vice President of the U.S.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Martech

NOVEMBER 8, 2023

This occasion, a three-day conference in Anaheim, California, brought out over 320 MOps mavens with 600 or more joining online. .” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Budget Programs 97

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Buzz 109

Buzz Social Media Media Conference 109

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is See the full video presentation from our MarTech conference here (free registration required).

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Most of all, the data that existed in legacy management systems did not lend itself to massive aggregation, and as a result, could not be meaningfully mined for “big data.”.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

Biznology

OCTOBER 2, 2019

I would go to conferences and talk with other people about what we were each working on. Building a strong personal brand is an aggregate process that builds upon itself. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry. How to Build Your Personal Brand.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. We must understand, embrace and learn how to incorporate these tools into our work ethically.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. When you go to a conference or publish a new paper, one of the first things people will do to learn more about you is a Google search. At its very core, science is a collaborative enterprise. Start engaging.

Brand Identity 55

Brand Identity Branding Aggregators Paper 55

Martech

OCTOBER 29, 2021

based Dennis Publishing, at our recent MarTech conference. According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Top of Funnel 107

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 107

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Which publishers confer the most value in terms of organic search improvements?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Martech

JUNE 22, 2022

At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. Vivek Sharma. It’s called Da Vinci. Read next: Movable Ink and Stensul announce email partnership, integrations. Against the background of the pandemic.

Campaigns 105

Campaigns Work Management Multi-Channel Marketing Management 105

Martech

OCTOBER 27, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. billion last October.

Marketing Automation Services 93

Marketing Automation Services API Digital Transformation Acquisitions 93

B2B Marketing Directions

OCTOBER 3, 2021

Topline Report" - This report provides response data at the aggregate level for all survey questions. The Conference Board is currently forecasting that real GDP will grow at an annualized rate of 5.5% For the entire year of 2021, The Conference Board expects real GDP growth to grow by 5.9%, slowing to 3.8%

CMO 96

CMO Customer Surveys B2B Gartner 96

Metadata

JANUARY 31, 2024

Stick to one story Imagine attending two conferences from the same company…that revolve around two completely different stories. For Lindsay and her team at Goldcast, their recent conference, AI Summit: How Marketers Can Harness the Power of AI , revolved around AI (go figure). Enhanced lead scoring.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Martech

JUNE 26, 2023

Upon entering the conference room, you notice an empty seat from a key team member. Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. Imagine you’re heading to a meeting in which you’re going to present your new campaign idea.

Trigger Marketing 106

Trigger Marketing Buyer Personas Aggregators Analytics 106

Metadata

AUGUST 12, 2020

5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. 5000 Conference, visit [link]. Not only have the companies on the 2020 Inc. The 2020 Inc. Complete results of the Inc.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

Martech

DECEMBER 9, 2022

The Salesforce World Tour is not something new, but it’s less familiar than Dreamforce, of course, and arguably Salesforce Connections, the annual conference with a focus on marketing and commerce. This insight, and others described below, is based on aggregated data from the online activity of over 1.5 Why the World Tour?

Trends 105

Trends eCommerce Mobile Marketing Terms and Conditions 105

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

Ad Building 72

Ad Building Brand Identity Branding Loyalty 72

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. At his talk at this month’s MarTech conference, TrustInsights.ai Chris Wood, Editor. BOX AD GOES HERE.

Account Based Marketing 92

Account Based Marketing Advertising Agencies SMB Contingency Planning 92

Outgrow

JUNE 6, 2024

The second one is gathering, aggregating, and making decisions with data. They’re at the forefront of this transformation, making sure we have good two-way communication to pull information from them so that we can aggregate it ourselves. But it’s not just digital, right? Our CEO is speaking a lot.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Martech

OCTOBER 14, 2021

13% is aggregated and everything else is probably not. Priscilla Debar, Associate General Counsel, Acoustic (in her recent MarTech conference talk, free registration required ). “Last year, 2020, just accelerated the digital growth across the world,” said Ekta Chopra, CDO at e.l.f. Beauty, in her recent MarTech presentation.

Digital Asset Management 95

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 95