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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. The behavior trend: consumers will choose brands who offer multiple convenient service options. Quick Takeaways. Where we shop.

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Voicing out on voice-activated ads

illumin

Such possibilities include opportunities for the integration of voice-activated technology in advertising. However, it hasn’t reached its full potential, as there are still facets of audio advertising that have yet to be utilized to its full extent, such as voice-activated ads or voice-enabled ads.

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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. During the past decade, we have seen a significant rise in consumer activism. And that has translated to a rise in both brand activism as well as shareholder activism. We have seen consumers changing buying behaviors with their pocketbooks.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. It will be some time before brands can monetize their activities in the metaverse. Visitors can order from a virtual menu and play Wendy’s-themed games.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. Coach based on critical skills and behaviors such as preparing for sales meetings, pitching, overcoming objections and closing. A great sales team starts with a manager who’s a great coach. This means coaching.

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How to boost marketing engagement with behavioral science triggers

Martech

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do.

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How to Track User Sentiment vs. User Behavior in Your Content

Contently

Customer behaviors only indicate what’s already happened. They can also help predict when future activities might not go as planned. Not only does their NLP tool help measure sentiment, but it’s actively working to improve it with a more positive customer support experience.