KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn …). Why is this LinkedIn profile so important? Let’s say you are a lawyer.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. But following the recommendations of different platforms can take a toll on creators.

Practices 119

Practices Product Top of Funnel Creativity 119

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. ” If only. percent of the total.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Sprout Social

DECEMBER 5, 2023

We aspired to write an article that would prove consumer stereotypes wrong. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. Leads can be saved and segmented into custom lists to stay organized and on track.

Tools 120

Tools Peer-to-peer Outreach Social Networks 120

Webbiquity

FEBRUARY 4, 2020

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. They weren’t able to act as strategic advisors to corporate governance. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy.

Budget Programs 300

Budget Programs Validation Work Management Allocation 300

Anyword

OCTOBER 4, 2021

LinkedIn Ads. LinkedIn may be a great way to locate new customers if you’re an agency. That’s because the people that visit LinkedIn are the exact people you’re searching for as an agency. Twitter Ads. However, you do not need a large Twitter following to benefit from Twitter’s audience.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Zoominfo

OCTOBER 20, 2021

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. These databases of resumes are a great resource for recruiters and headhunters. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. These databases of resumes are a great resource for recruiters and headhunters.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Sprout Social

SEPTEMBER 3, 2020

You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . When those resources finally land, you excitedly share them with your team. But ultimately, you hear little else and those resources get lost in the shuffle. . The response?

Conference 108

Conference Budget Programs Education Linkedin 108

Sprout Social

SEPTEMBER 8, 2020

You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. When those resources finally land, you excitedly share them with your team. But ultimately, you hear little else and those resources get lost in the shuffle. The response? Before the event: 1.

Tips 125

Tips Conference CMO Budget Programs 125

Excelsior Research

APRIL 22, 2022

Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. Twitter With more than 145 million active daily users, if Twitter is not part of your marketing strategies, then you are making a big mistake.

Social Media 52

Social Media Media Best Practices Business 52

Buffer

DECEMBER 15, 2021

A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. What resources will I be able to provide? Think about what your key needs are and what resources you have to help cover some of the other bases.

Social Media 85

Social Media Work Management Marketing Management Process 85

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. Click To Tweet.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Brandpoint

JUNE 1, 2022

Not everyone can get away with a Wendy’s-style Twitter account, but you can still make sure your voice shines through in your messaging. This requires you to know your audience and provide them with the tools or resources that can help them succeed. LinkedIn can act as a mixed bag. Another key step!

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

markempa

FEBRUARY 2, 2015

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. .” Judy Robinett : A power connector focuses on being in the “right room.”

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. Everywhere… From Facebook to Instagram and YouTube, via the dormancy of account X (ex-Twitter) and inaction on Threads and the irrelevance of TikTok in B2B. Even on LinkedIn, there have been declines, some due to changes in the algorithm.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. It’s no secret. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

B2B Digital Marketer

JULY 20, 2023

Jack emphasizes the need to collect and act on customer feedback, using tools like Gong to gain insights into customer preferences. ” “I think the difference is that you can say you’re customer centric if you’re collecting data, but it really is that taking it to the next step is actually acting on it.”

Communities 40

Communities Generation Word of Mouth Differentiation 40

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Strategy Alignment Goals act as a compass that points your social media efforts in the right direction. Resource Allocation Goals also play a pivotal role in resource allocation.

Social Media 65

Social Media Allocation Social Marketing Media 65

Oktopost

DECEMBER 13, 2020

In order to stay relevant and competitive, businesses that hadn’t already done so needed to act fast to make the shift to the digital space. These days, the trade show floors have been replaced with mediums like LinkedIn, Twitter, and even Facebook to build and maintain relationships.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Share If You Post it Will They Come ? Check out my article about this. Now it’s your term. It’s a great start. Like this post?

Facebook 80

Facebook Twitter Social Media Google 80

Biznology

DECEMBER 20, 2017

While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? Use the form on this page to subscribe for monthly learning insights, resources, and thought leadership for learning and development!

Personalization 80

Personalization Thought Leadership Conference Training 80

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. Consider how the essential steps in deploying a content marketing program may act as a basis for social media execution as well.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SpotMe Blog

JUNE 13, 2023

Here are 3 benefits of working with a professional pharma event management company: Access to resources Pharma event management companies have established relationships with top venues, caterers, A/V companies, and other vendors. Disclaimer: The objective of this list is to share useful information. It is not for commercial purposes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

PureB2B

MARCH 31, 2022

Nowadays, it’s a key tool customers use to identify potential new vendors, with the most popular channels being: YouTube LinkedIn Twitter Facebook. Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Today’s sales model, on the other hand, is way more digitally dominant.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Marketing Insider Group

NOVEMBER 7, 2013

We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. My message: It’s time to start acting like a publisher. . Work with publishers resources to create great content. We need to challenge the status quo.

Act-On 100

Act-On Custom Publishing Storytelling B2B Sales 100

Sprout Social

JANUARY 27, 2021

Through their partnership with the African American Business Council, an employee resource group, [Target] developed a campaign called Black Beyond Measure which amplifies success stories and celebrates Blackness. If brands are going to speak, they need to be prepared to act.

Brand Identity 123

Brand Identity Branding Lock-In Communities 123

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. If so, you might consider Twitter. If so, LinkedIn might be your strongest path. On the organic side, understand your resources. Highly shareable.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62