Biznology

JULY 21, 2017

Considering an acquisition? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Read on for some tips!

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Automation also provides the ability to monitor social media for mentions of your brand , industry keywords, or competitors. You get deep insights that inform smarter business decisions.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. Keyword research/rank analysis. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Back to the example of SEO rankings, the process may look like this: Identifying keyword opportunities.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Launch Marketing

JUNE 28, 2023

When planning your B2B PPC campaigns, don’t forget the importance of keyword research for your paid search campaigns on Google or Bing Ads. Google offers tools like their Keyword Planner where you can test your selected keywords and discover new ones that you may have missed.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Go Beyond SEO

FEBRUARY 21, 2024

Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Clients are more likely to trust accounting firms that rank highly in search engine results, leading to increased client acquisition. Appearing on the first page of search results is vital for attracting new clients.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Zoominfo

APRIL 13, 2022

But oftentimes, especially in smaller organizations or for highly technical roles, the talent acquisition process is outsourced to external recruiters. They help to surface the “best fit” candidates based on keywords and direct them through an otherwise overwhelming recruiting process.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. The acquisition helps accelerate IAS’s product roadmap toward providing contextual solutions that increase marketers’ precision and flexibility in optimizing campaigns, according to the company.

Paid Search Agency 112

Paid Search Agency Classified Ads Video Marketing Ads 112

Sprout Social

JULY 25, 2023

Similarly, if your goal is to drive more qualified leads and increase sales, Google Analytics for social media enables you to compare key performance indicators against competitors, traffic sources and hashtags or keywords so you’re able to modify your campaigns accordingly.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Zoominfo

MARCH 15, 2022

Take suggested keywords with a grain of salt For every list of keywords within your ad groups, the search advertising platform will recommend a similar list of keywords to bid on. This is meant to broaden your keyword selection so more relevant people can find you. Let’s say your company sells industrial refrigerators.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Search Engine Journal

MAY 16, 2022

The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search Engine Journal.

SEO 90

SEO Companies Acquisitions Analysis 90

Anyword

SEPTEMBER 29, 2022

But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years. Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Here, we break it down for you.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Go Beyond SEO

FEBRUARY 29, 2024

Here are a few strategies that can help you make the most out of local SEO: Keyword Optimization: By conducting thorough keyword research and optimizing your website and content with relevant local keywords, you can improve your search engine rankings and reach your target audience more effectively.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. However, his point was well taken.

Branding 131

Branding Brand Identity B2B Acquisitions 131

Go Beyond SEO

JANUARY 31, 2024

It involves specific strategies such as optimizing your Google My Business profile, targeting local keywords, and building local links. For example, when someone searches for “pizza restaurant near me,” the search engine algorithms will prioritize businesses that have specific location information and local keywords.

SEO 60

SEO Lead Scoring Lead Ranking Ideal Customer Profiles 60

FunnelEnvy

FEBRUARY 5, 2024

At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Avoid keyword stuffing. Keyword strategies are what fuel PPC marketing. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 3, 2024

Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get. Reddit is a quirky site and each community has its own do’s and don’ts (helpfully posted at the top of each subreddit).

Mobile Advertising 97

Mobile Advertising Social Media Aggregators Communities 97

Unbounce

DECEMBER 1, 2021

Businesses who pay for Google Search ads get prime real estate—if they know the right keywords to target. Your ads will need to perform well and target the right keywords to appear high in the results. Go to your website’s Google Analytics and navigate to Acquisition > Traffic acquisition.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

BOP Design

MAY 16, 2022

By frequently reviewing the Acquisition Overview report, you gain access to a high-level snapshot of each channel and their efficacy in driving traffic to your website. Google penalizes websites that “stuff” keywords for the sake of relevancy, so you also want to make sure that you’re adding keywords only in places that make sense.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

seo.co

MARCH 18, 2021

Frequently, marketer’s vision can obscured by which metric actually represents customer acquisition and how to best target marketing efforts to get the best results. Your keyword strategy is the main component of these numbers. The trick is to incorporate high search volume keywords with those that show higher search click rates.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

SalesGrape

NOVEMBER 19, 2023

Optimizing website content with relevant keywords related to specific drugs or medical conditions ensures that potential buyers find relevant information when searching online. Some essential metrics to consider include conversion rates, cost per lead (CPL), customer acquisition costs (CAC), and return on investment (ROI).

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

seo.co

APRIL 19, 2023

No client acquisition strategy starts out flawless. You can even offer incentives like free SEO audits or competitive keyword research. Capitalization on Existing Clients Remember, client retention is almost universally less expensive than client acquisition. Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click. Cost per acquisition (CPA).

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Go Beyond SEO

JANUARY 23, 2024

” It’s essential to recognize that SEO involves more than just keywords; it’s a comprehensive approach to making your online content more attractive and accessible to search engines. SEO works by improving the relevance and authority of your website for specific keywords and phrases. How Does SEO Work?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Optinmonster

JANUARY 29, 2024

Keyword Rankings This involves monitoring your website’s positions in search engine results for various queries, guiding your SEO strategy, and keyword optimization. Utilize SEO tools like SEMrush , Ahrefs, or Moz to track where your website ranks for specific keywords in search engine results.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Stevens & Tate

JANUARY 20, 2023

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. When creating your new audience, you’ll name the audience, enter any keywords or URLs that are related to your target audience, and then create it.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Hinge Marketing

FEBRUARY 16, 2022

While mergers and acquisitions (M&A) will likely still play a part in high growth AEC firms’ future growth strategies, their focus is turning elsewhere. Want to read the full report? Get access here. How do high growth AEC firms and no growth firms differ as they look toward the future?

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

SmartBug Media

MARCH 13, 2023

Five Stages of the Customer Lifecycle The customer lifecycle consists of five stages: Reach Acquisition Conversation Retention Loyalty By understanding these stages and mapping out how customers move through them effectively, businesses can create better customer experiences that result in increased loyalty and sales.

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

Thinkers360

MARCH 8, 2024

You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Simply Sign Up for Thinkers360 and start building your profile, portfolio, and media kit. How can I recommend others who should be on the list?

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

OCTOBER 25, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. This doesn’t mean that the well-established SEO best practices should be cast aside, however.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117