Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Think about it — we’ve all been there. 8 proven ways to write a blog introduction like a pro.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Marketing Insider Group

FEBRUARY 5, 2024

The interface is less about straightforward numbers and more about user-centric, predictive metrics. So, as we dive deeper into GA4’s labyrinth, remember: It’s not about wrestling with a beast. It’s about learning to ride a more sophisticated bike. It’s not just about learning new features.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

DivvyHQ

SEPTEMBER 9, 2021

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

Act-On

APRIL 26, 2024

If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” We care a lot about the quality and close rate of our different channels,” says Wendy.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Webbiquity

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Search Engine Journal

MARCH 8, 2022

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series About Search Console & Data Studio appeared first on Search Engine Journal.

Google 114

Google Tools 114

Square 2 Marketing

SEPTEMBER 21, 2023

In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends. Keep in mind that we are in the early days for AI as it pertains to marketing.

Trends 106

Trends Optimization Practices Marketing 106

Search Engine Journal

MARCH 10, 2023

The post Two Search Experts Discuss Blogging About SEO [Podcast] appeared first on Search Engine Journal. Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary!

SEO 81

SEO Product Business 81

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Too many ecommerce brands start a blog for no reason by copying competitors. The common strategy, “If they have a blog, so should we,” is doomed to failure.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 76

Correlation Lead Ranking Lead Scoring Traffic 76

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Here's what to know about yours: 1.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Heidi Cohen

MARCH 16, 2022

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success. The post Ignore Blogging Blarney: How To Get Awesome Blog Results appeared first on Heidi Cohen.

Tactics 97

Tactics Content Marketing Branding 97

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 96

Statistics Paid Content Stats Blogger 96

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. HubSpot , About 64% of marketers invest time in search engine optimization. The post Digital Campaign Overview: A blog about digital campaign. OUR CULTURE.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Ahrefs

MARCH 13, 2024

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” If you know how … Read more ›

Traffic 120

Traffic Content Marketing Content Marketing 120

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. Learn how to recognize and avoid the most common early-stage ABM implementation challenges in this blog post.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Visitor Queue

MARCH 23, 2024

We have seen websites experience drastic reductions in traffic and even de-indexed since the updates, leaving marketers unsure of […] The post What You Need to Know About Google’s March 2024 Core Algorithm appeared first on Visitor Queue Blog | Identify Website Traffic.

Traffic 82

Traffic Google Marketing Websites Search Marketing 82

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

FMG Suite

APRIL 25, 2024

And if you have a smaller firm, you can “cut through the noise” by sharing relevant blogs and articles and engaging with others. The post Advisors’ Top 10 Questions About LinkedIn, Answered appeared first on FMG.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

DivvyHQ

MARCH 8, 2023

Does your company have a blog? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. blog management. Interested in learning about the nuts and bolts of blog management? Interested in learning about the nuts and bolts of blog management?

Marketing Mix 79

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 79

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. They tend to brush it off as too time consuming and/or not very effective. This is only a content summary.

Lead Generation 170

Lead Generation Generation Leads Lead 170

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Ahrefs

AUGUST 3, 2023

Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. Guest blogging is the practice … Read more › But first, let’s make sure we’re on the same page.

SEO 98

SEO Practices Effectiveness Link Building 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Get articles about marketing selected just for you, in your inbox Sign up now What are the marketing challenges — and solutions — for digital engagement ? Millennial personas, for example, tend to find products through social media, research about them on company websites, then make a purchase on a laptop.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Visitor Queue

JULY 31, 2023

I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […] The post How to Choose Your Next Blog Topic in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.

B2B Sales 90

B2B Sales Traffic B2B Marketing Marketing Strategy 90

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. These visual elements can significantly increase engagement and shares.

Social Media 65

Social Media Media Blogger Demographics 65