Heinz Marketing

NOVEMBER 16, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 10 Ways to Power Your Marketing Programs With Content Experiences. 3 Tips to Help Your B2B Content Marketing Efforts. Thanks for your insight, Dennis Shiao.

B2B 72

B2B Account Based Marketing ABM Conversion Rate 72

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 119

Optimization Google Content Tactics 119

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Cortex

AUGUST 18, 2020

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.

Conversion Rate 59

Conversion Rate Marketing & Strategy Marketing Optimization 59

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. B) Prioritize quality over everything else.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Kapost

SEPTEMBER 18, 2017

The post A/B Testing and the Design of an Experiment appeared first on Kapost Content Marketing Blog. When you’re optimizing your website or blog, do it with intent and strategy. The first step to finding what to change within your site or email strategy is to gather.

Design 91

Design Intent Optimization Email Marketing 91

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more.

Stats 110

Stats Content Marketing Barriers Content 110

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Testing is key to making any marketing program a success. Testing is not always a part of the equation. Email Body. Email Design.

Campaigns 64

Campaigns Open Rate Click Rate Landing Pages 64

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Some top tips for improving your site search and your site content. Who wouldn’t want that?

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more.

Stats 83

Stats Content Marketing Barriers Content 83

SmartBug Media

APRIL 3, 2023

Delivering the right content to the right person at the right time may seem like a daunting task at first glance. One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. These two buyers have different needs and may be looking for different solutions.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In mid-2020, The Branded Content Project engaged Borrell Associates Inc. Content Marketing Spending Borrell's analysis found that U.S.

Spending 68

Spending Research Content Marketing Planning 68

Contently

SEPTEMBER 20, 2018

It was an exciting time for two reasons: One, we hadn’t witnessed brands risking an involuntary manslaughter charge every day, and two, it was the moment marketers seemed to start taking “content marketing” seriously. B) Content that makes people better at their jobs, where they spend most of their days.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Anyword

OCTOBER 21, 2020

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology. In fact, when marketers think “AI,” they should think “All In.”.

Marketing AI 105

Marketing AI Content Marketing Budget Programs Content 105

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 52

Optimization Google Content Tactics 52

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 52

Optimization Google Content Tactics 52

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Excelsior Research

AUGUST 25, 2022

Top 5 Ways To Optimize Content Marketing. Is it possible to provide customer satisfaction using marketing content? Following blog will help you to optimize content with Top 5 ways to content marketing content. Top 5 Ways To Optimize Content Marketing. Content or content?

Optimization 52

Optimization Content Marketing Planning Customer Satisfaction 52

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Content Standard

JULY 1, 2021

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. When you activate them in your brand’s content, you can achieve new levels of depth and insight. That said, successfully engaging a subject matter expert in your content marketing takes a certain finesse.

SME 141

SME Planning Brand Identity Branding 141

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Use A/B testing tools and other tests to find the right balance. That really depends on the market and what you’re marketing.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

DivvyHQ

JANUARY 10, 2023

Content marketing is a great way to increase sales and awareness for your business. But how do you scale content marketing operations to generate more content, publish in more channels, and reach even more people? Check out our latest article from guest contributor Ryan Robinson for a step-by-step guide!

Content Marketing 83

Content Marketing Planning Content Advertising Agencies 83

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. As I’ve written before, the best marketing feels like helping (because it is.). Read more on How Empathy Will Grow Your Sales and Marketing Pipeline. Think about it.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Metadata

MAY 4, 2021

What was your journey to becoming a Senior Content Marketing Manager? Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. I’m a marketer marketing to other marketers.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89