How to Do A/B Testing: A Checklist You'll Want to Bookmark
FEBRUARY 26, 2018
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What Is A/B Testing? How to Conduct A/B Testing.