Hubspot

JULY 7, 2014

With a little old thing called A/B testing. We''ll walk you through the basics of A/B testing and give you a few ideas on how you can use it to make your emails even more awesome. How to A/B Test Your Emails [Transcribed]. One of the best ways to fix this problem is to run an A/B test. It''s literally every person ever.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Clickthrough 28

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? This guide will help you grasp pay-per-click marketing in its entirety.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MAY 25, 2015

Let's say you have another landing page, Landing Page B, that gets 50 visitors to convert into leads for every 1,000 visits. Your next steps could be to see how Landing Page A differs from Landing Page B, and optimize Landing Page A accordingly. Optimizing your website to generate leads is a no-brainer. Unfortunately.).

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. That allowed us to set some parameters for an A/B test, in which we created two different versions of the same email -- one sent from Stefano Gasbarrino, who was a rep at the time, and one from Carlos Villalobos, the LatAm Partner Marketing Manager. The Hypothesis.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Hubspot

MAY 30, 2019

As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation. Images and Video.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. The State of Video Content.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. A/B Testing Planning & Results (red cells). Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. But are your CTAs effectively capturing people''s attention?

Conversion Rate 28

Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What Is A/B Testing?

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Watch your reputation.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. probably wasn''t that big of a deal. Some things are huge marketing mess-ups, to be sure. 1) Typos in Blog Posts.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

JUNE 2, 2014

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. So as a marketer, you''ve got a lot to compete with.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 4) How often should I be sending emails?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. But have no fear! Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

NOVEMBER 24, 2017

Wanna see something scary? That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn't, but it looks like something you want to avoid at all costs. Let's get started. Is the search term itself losing traction?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. Calls-to-action (CTAs) are one of the most critical inbound marketing tools.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example. A/B Test Examples by Industry. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 22, 2013

As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. That's right, they run an automated email opt-out campaign. Bold move, guys.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. don’t] love our content.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 20, 2018

What does it mean to do something “like a girl”? This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like like a girl”. This is only a glimpse of how effective emotional marketing can be — for both brands and consumers. They’re more descriptive of your state of mind.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Step 3: Subscriber receives the email.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 11, 2013

Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. Sound like a fantasy? It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. What’s that got to do with normal people?” And It Pays Off.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 17, 2016

One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. Test different types of offers in your messages.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Optinmonster

NOVEMBER 22, 2023

Use A/B and Split Testing 17. Use A/B testing to find out what types of subject lines your specific audience prefers. Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Write for the Web 4.

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104