article thumbnail

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What Is A/B Testing? How to Conduct A/B Testing.

A/B 61
article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example.

Test 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. To combat that, I’ve outlined some of the most common A/B testing mistakes (as well as their remedies) below. 4 Common A/B Testing Mistakes (And How to Fix Them).

A/B 60
article thumbnail

How to Run an A/B Test [FAQs]

Hubspot

I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing

A/B 61
article thumbnail

7 Dead-Simple A/B Tests You Should Run on Your Homepage

Hubspot

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. Here are a few A/B tests you can start running right now on your company’s homepage that could result in much better conversion rates, with relatively little effort on your part.

A/B 60
article thumbnail

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

A/B 44
article thumbnail

Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Below a block of text?

Test 56
article thumbnail

How to Boost Email Conversion Rates With A/B Testing [Video]

Hubspot

So don''t feel bad -- especially because there''s a way to tilt the odds in your favor so that you''re right more often than not. With a little old thing called A/B testing. Basically, it''s a way of testing your marketing to find out what works and what doesn''t -- and it''s especially handy in situations when you don''t have room for do-overs, like email marketing. How to A/B Test Your Emails [Transcribed]. 4 Email A/B Testing Ideas.

article thumbnail

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead?

article thumbnail

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.).

article thumbnail

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. It's a city with a lot of innovative energy, and we're delighted to be part of it. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. You can build, implement, and measure a full, multi-channel campaign -- all in one place.

Hubspot 61
article thumbnail

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. A few highlights: You need to include your valid physical postal address in every email you send out. Here's how to attach a mailto:?

article thumbnail

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Until recently, our email subscription unfolded like this: Step 1: Someone subscribes to receive either a Daily or Weekly email from us. Step 2: HubSpot generates an RSS email of our latest content. Variant A.

article thumbnail

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

I recently wrote a post on how to use content discovery platforms to amplify your reach , in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I''ve been able to collect data on the clickthrough rates of different title variations for the same blog posts. What a great way to do A/B testing on your blog post titles!). The Winner: Variation A (.07%

CTR 61
article thumbnail

How to Conduct the Perfect Marketing Experiment [+ Examples]

Hubspot

Complete with social media posts, PPC ads, and a sparkly new logo, it's the campaign of a lifetime. While there's no sure way to know if your campaign will turn heads, there is a way to get a feel for if those new aspects of your strategy will be effective. A/B Testing.

Hubspot 57
article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches.

Hubspot 79
article thumbnail

How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Build a keyword strategy based on your research. You use a template!

PPC 110
article thumbnail

10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Save everyone the embarrassment by always testing the email first, and don’t be afraid to ask a coworker to quickly proof it.

CAN-SPAM 164
article thumbnail

7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. Then a newsletter is the way to go.

Hubspot 78
article thumbnail

The 13 Best Email Template Builders for Any Budget

Hubspot

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. HubSpot.

article thumbnail

The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Sounds like a great story. That''d be a wasted opportunity.

article thumbnail

The Ultimate Guide to Email Marketing

Hubspot Marketing

It’s not a personal note from an old colleague either. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It just takes a plan (one that can be broken down into a few categories).

article thumbnail

7 Ways to Maintain and Grow your Email Marketing List

The Lead Agency

every year – HubSpot. Database decay is an inevitable part of life as a marketer. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. A/B test different campaign copy.

Agency 48
article thumbnail

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal. Email marketing requires a lot of attention to detail. A/B Testing Planning & Results (red cells). A/B Testing Planning & Results.

Hubspot 61
article thumbnail

The Complete Guide to Lifecycle Marketing

Hubspot

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. A lifecycle can be short or long.

Hubspot 80
article thumbnail

How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Planning email marketing campaigns can be, well, a pain. I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!". Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Hubspot 59
article thumbnail

The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. What’s a marketing channel without a few acronyms and a little jargon?

PPC 61
article thumbnail

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

Hubspot

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. Here are a few download buttons in different colors you can save and try on your website. Would your website visitors respond better to a text CTA versus an image CTA?

article thumbnail

It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Try segmenting emails by user engagement or behavior to create a truly customized experience. Give your new customers a little gift with your welcome email. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales.

article thumbnail

The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. Here are a few tips on how to do just that. Establish a Quick Connection.

article thumbnail

How We Booked Over 200 Meetings With a Single Email Send

Hubspot

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. Let’s kick the personalization up a notch.”. How a Single Email Send Led to 200+ Meetings Booked.

Hubspot 58
article thumbnail

How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior

Hubspot

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. Yet, more often than not, our clickthrough rates tend to settle in the single digit range -- and many times, on the low end of that spectrum. Well, of course there are a lot of ways. Just take a look at the long lists of email marketing best practices out there. So I''m going to let you in on a little secret. How to Design a Simple, Optimized Email Survey.

article thumbnail

You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

Or if you''re looking for serious advice not based on fake stats from a humor website -- know that whatever it is you think you totally messed up and is currently causing you way too much anxiety. probably wasn''t that big of a deal. But a lot of the things that marketers harp on, waste time doing, and lose sleep over, are things we could totally chill out on. In fact, just to show you that it''s not the end of the world, I''m going to add a typo in in this post.

article thumbnail

How to Get More People to Open Your Emails [Video]

Hubspot

But you can stack the deck in your favor by following a few best practices for increasing email open rates. So as a marketer, you''ve got a lot to compete with. Write a compelling subject line. Let''s just take a minute and look at your inbox. In most email providers this a typical message layout. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team.

Hubspot 60
article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. It can give you quite a headache, and frankly, it can get pretty overwhelming at times. That's a whole lot of concern right there. before making a purchase. 10) Leverage A/B Testing.

Hubspot 54
article thumbnail

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Most successful blogs include a call-to-action at the end of their blog posts. Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.

article thumbnail

13 Email Marketing Hacks That Can Help Double Your Response Rates

Hubspot

Few things make a speaker feel better than seeing every single chair in their room full. There were a lot -- and I mean, a lot -- of people who wanted to attend Matt''s session on email marketing hacks at INBOUND14. What about Matt’s session sparked the interest of such a large number of attendees? He put forward a hypothesis when I talked to him this week: “People are hungry for tactical ideas,” he said. “It’s 1) Have a process. with a process. .

article thumbnail

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Just Writing takes WordPress' Distraction-Free Writing Mode (DFWM) to a whole new level. It will also notify search engines when you create a post about new content. To save you time, the plugin makes it easy for you to edit a broken link from the plugin page, eliminating the need to manually go into each post to make changes.

Hubspot 61
article thumbnail

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

As a marketer, tracking and analyzing data is an important part of the gig. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. If you''re a HubSpot customer, you can get this information in Page Performance.

Hubspot 58
article thumbnail

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

These days, I spend a lot of my time on blog optimization. And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Suggested Testing Methodology: Test publishing at a variety of times.