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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles


In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.


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How to Deliver a Great B2B Sales Experience


Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 180
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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 169
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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.

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5 strategies to evaluate sales performance


In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter. Sales performance measurement involves quantifiable metrics and numerical data.

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Better Sales Coaching: 7 Effective Sales Coaching Techniques


It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. By the time you reach the end of our guide, you’ll be a sales outreach pro. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?

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The Definitive Guide to Remote Sales Coaching

The good news is, there are various methods and technologies that can be used to provide sales coaching and training to your sellers – wherever they might be. We put together this guide to provide insight into how you can improve remote sales coaching for your teams and better enable them to win more deals from home. And much more!

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The Showpad Sales Transformation Maturity Model

The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line. In order to deliver experiences that win buyers, your entire organization must transform.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.