Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Below are five noteworthy nuggets that can help you stand out in the crowd. 1.

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SendX

NOVEMBER 15, 2023

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests, illustrating the importance of selecting an effective email service provider.

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Practices Best Practices Small Business Marketing Service 391

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. And sometimes, it feels downright impossible. From this challenge, sales enablement was born. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 246

The Point

NOVEMBER 15, 2023

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment. A good, concise creative brief ensures that all stakeholders — creatives, sponsors, partners, sales, those who will be reviewing and approving copy and design —

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

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Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

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Social Media Work Management Media Trust Marketing 127

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

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Ahrefs

NOVEMBER 15, 2023

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.

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Outreach Tactics SEO High Quality Lead 121

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

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Act-On Trends Paid Search Agency eCommerce 118

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result?

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Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

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Salesforce Marketing Cloud

NOVEMBER 15, 2023

With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in.

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Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

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Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

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Lead Scoring Lead Ranking Work Management Marketing Automation Services 102

illumin

NOVEMBER 15, 2023

On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations. It will also still be offering its current service and platforms for free, supported by ads.

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Anteriad

NOVEMBER 15, 2023

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

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Marketing Prospects Event Marketing B2B Marketing B2B 92

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Goodish Agency

NOVEMBER 15, 2023

Learn how to use Google Analytics 4 (GA4) easily! This guide explains the new reports so you can understand your website's performance better.

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Analytics Google Marketing Websites 90

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like drag-and-drop, that may not be accessible to some users.

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CMS Development Barriers Guidelines Paid Search Agency 78

Navigate the Channel

NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. It’s the go-to platform for both creators and viewers alike, with millions of hours of content being uploaded and watched daily. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

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The Daily Egg

NOVEMBER 15, 2023

Getting stopped by SIP 480 “Temporarily Unavailable” error messages can be one of the most frustrating parts of making outbound VoIP calls. The post Seeing SIP 480 “Temporarily Unavailable”? Here’s What To Do appeared first on The Daily Egg.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. While Aragon has covered sales learning and coaching for years, this is the first time they have separated out coaching capabilities as an area worthy of individual assessment. Why? In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better an

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HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI. Less than a year after ChatGPT went viral, AI has risen “from a topic relegated to tech employees to a focus of company leaders,” according … The post GenAI Maturity Report: The Most AI-Ready Companies in 2024 appeared first on HG Insights.

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Paid Search Agency Companies Viral Marketing Generation 64

Blue Flame Thinking

NOVEMBER 15, 2023

Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Are our competitors using these tools? How do we ensure the generated images are on brand for each client? How do we ask AI tools for all the specifics we want to convey?

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Generation Paid Search Agency Advertising Agencies Ethics 62

G2M Solutions

NOVEMBER 15, 2023

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers expect suppliers to be easy to research, engage with, buy from, and get service from when they become a customer.

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B2B Sales Touchpoints B2B Marketing Differentiation 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Digilant

NOVEMBER 15, 2023

In today’s hyper-competitive, crowded marketplace, what attracts consumers to choose one brand over another? Of course, consumers consider several factors before making a purchase, however, nearly all purchases — 95% , to be exact — have an emotional component. These emotional decisions are impacted by a customer’s perception of your services, a connection they feel to your values and messaging, reviews they’ve read online or heard from peers, or your general place in a market.

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Brand Identity Branding Paid Search Agency Peer-to-peer 59

Confessions of a B2B Marketer

NOVEMBER 15, 2023

Margaret Kelsey on LinkedIn Margaret Kelsey Art Margaret Kelsey's Strategic Brand Flywheel Psst - the secret to success Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70%

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B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year? Check out the 2023 winners below to see what content we think killed it.

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