KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Vision Edge Marketing

SEPTEMBER 20, 2022

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

Process 236

Process Business Marketing & Strategy Effectiveness 236

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

Zoominfo

SEPTEMBER 20, 2022

In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Transparency 127

Transparency Marketing Automation Services Paid Search Agency Touchpoints 127

Benchmark Email

SEPTEMBER 20, 2022

Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how many email marketers get this delicate equation all wrong. We’ve seen it all at Benchmark: emails with too many images and plain emails with not enough engaging content. The aim of this article is to… The post What is Proper HTML Email Formatting?

Advertising Benchmark 116

Advertising Benchmark Newsletter Email Marketing Content 116

The Daily Egg

SEPTEMBER 20, 2022

When it comes to project management software, you have plenty of options. Asana and Jira offer capable platforms to manage your tasks, The post Asana vs. Jira appeared first on The Daily Egg.

Software 114

Software 114

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place.

Deliverability 111

Deliverability CAN-SPAM Privacy Protection Churn Rate 111

CopyBlogger

SEPTEMBER 20, 2022

It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you. Continue Reading. The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger.

Features 101

Features Content Marketing Content Marketing 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). When the two teams unite, it is clear that great things can be achieved – making way for a highly-converting lead generation strategy.

B2B Sales 98

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 98

Search Engine Journal

SEPTEMBER 20, 2022

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal.

Link Building 96

Link Building PR Ad Building Blogger 96

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Which credentials and certifications are relevant for the job? Embarking on your developer career journey. Salesforce helps more than 150,000 customers in every industry connect with their customers.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business? There are a few key factors to keep in mind as you navigate the decision process.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 20, 2022

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.

Marketing & Strategy 93

Marketing & Strategy Content Tactics Creativity 93

Search Engine Journal

SEPTEMBER 20, 2022

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.

Analysis 93

Analysis SEO 93

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Search Engine Journal

SEPTEMBER 20, 2022

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google 92

Google Product SEO 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022 goes, they are split down the middle. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future.

Personalization 87

Personalization Planning Sample Conference 87

Search Engine Journal

SEPTEMBER 20, 2022

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal.

Google 91

Google Marketing Websites SEO 91

Buffer

SEPTEMBER 20, 2022

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer! 🛠️🚧 We’re taking this week to step away from our normal duties and work together on new ideas.

Features 86

Features Ad Building Landing Pages Analytics 86

Search Engine Journal

SEPTEMBER 20, 2022

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

Process 87

Process Google Ads Design 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

SEPTEMBER 20, 2022

The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about COVID have declined from 52% to 16%. These financial concerns might actually be more pressing than fear of the virus, with those expecting to have a normal holiday shopping season dropping from 60% in 2022 to 49% this year.

Sample 73

Sample Press Customer Surveys Planning 73

Search Engine Journal

SEPTEMBER 20, 2022

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022. The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.

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Visitor Queue

SEPTEMBER 20, 2022

Google Adwords will continue to be an essential part of marketing well into 2023 and beyond. With the top 3 search results getting 54% of clicks, it’s easy to see how important it is to be among them. But, Google Adwords is constantly changing. For better or for worse, it’s vital for marketers to stay […]. The post AdWords Marketing in 2023: What You Need to Know appeared first on Visitor Queue Blog | Identify Website Traffic.

Adwords 73

Adwords Marketing Analytics Tools Google Traffic 73

Strategic-IC

SEPTEMBER 20, 2022

The journey to ABM is not always an easy one. It comes with its hurdles: flat tyres, potholes, and you may even stall a few times along the way. But the key to success lies in the preparation. Laying out your route, knowing your destination, filling up the tank, etc. It’s about knowing where you want to be, and putting in the blood, sweat and tears to get there.

Account Based Marketing 62

Account Based Marketing ABM Tips Marketing Analytics Tools 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

SEPTEMBER 20, 2022

LinkedIn is one of the most powerful tools that B2B companies can use. Whether you plan to use LinkedIn to advertise, social sell, or gain brand recognition, LinkedIn can be an amazing asset. But, it all starts with an optimized company LinkedIn page. Without an optimized page, you won’t get the same engagement, trust, and […]. The post How to Optimize Your Company’s LinkedIn Page appeared first on Visitor Queue Blog | Identify Website Traffic.

Linkedin 72

Linkedin Optimization Traffic Advertising 72

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 74

Social Media Advertising Channels Peer-to-peer Cold Calling 74

SendGrid

SEPTEMBER 20, 2022

Learn about the email metrics you should be monitoring to maintain a healthy transactional and marketing email program. The post 8 Email Metrics You Need to Keep Your Eye On appeared first on SendGrid.

Email Marketing 59

Email Marketing Product Marketing 59