Tue.Sep 20, 2022

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Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

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Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

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Business Doesn’t Stand Still — Neither Can Your Data

Zoominfo

In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

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What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered

Benchmark Email

Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how many email marketers get this delicate equation all wrong. We’ve seen it all at Benchmark: emails with too many images and plain emails with not enough engaging content. The aim of this article is to… The post What is Proper HTML Email Formatting?

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Asana vs. Jira

The Daily Egg

When it comes to project management software, you have plenty of options. Asana and Jira offer capable platforms to manage your tasks, The post Asana vs. Jira appeared first on The Daily Egg.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place.

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Behind the Creation of Genie the Rabbit — The Newest Salesforce Character

Salesforce Marketing Cloud

You want to earn your customers’ trust, now more than ever. But delivering out-of-this-world experiences, at scale, in real time, across your whole organization isn’t exactly easy. In short, you need customer magic. Enter Genie the Rabbit, the newest Salesforce character. Genie the Rabbit represents Genie the product , bringing real-time agility, speed, and near-infinite data to every customer interaction.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Embrace Bad Writing to Master Great Writing

CopyBlogger

It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you. Continue Reading. The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger.

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How to build your DAM foundation

Martech

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business? There are a few key factors to keep in mind as you navigate the decision process.

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How To Use HARO For Link Building And PR via @sejournal, @ronlieback

Search Engine Journal

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal.

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What Is a Salesforce Developer?

Salesforce Marketing Cloud

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Which credentials and certifications are relevant for the job? Embarking on your developer career journey. Salesforce helps more than 150,000 customers in every industry connect with their customers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Competitive Analysis: A Comprehensive 9-Step Guide via @sejournal, @JoelMesherghi

Search Engine Journal

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.

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Marketers likely to return to in-person events in 2023

Martech

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022 goes, they are split down the middle. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future.

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Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

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B2B Sales and Marketing: The Ultimate Power Couple

Inbox Insight

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). When the two teams unite, it is clear that great things can be achieved – making way for a highly-converting lead generation strategy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google: 5 Ways To Prepare For Site Closure via @sejournal, @MattGSouthern

Search Engine Journal

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal.

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[Podcast] The Impact of Apple Privacy Changes on Digital Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space.

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Google Streamlines Ad Creation Process via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

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Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

Content Marketing Institute

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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WordPress Drops Security Support for Older Installations via @sejournal, @martinibuster

Search Engine Journal

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022. The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.

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We Took a Week Off to Build Features That Weren’t on Our Roadmap

Buffer

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer! 🛠️🚧 We’re taking this week to step away from our normal duties and work together on new ideas.

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Financial concerns threaten the 2023 holiday shopping season

Martech

The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about COVID have declined from 52% to 16%. These financial concerns might actually be more pressing than fear of the virus, with those expecting to have a normal holiday shopping season dropping from 60% in 2022 to 49% this year.

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AdWords Marketing in 2023: What You Need to Know

Visitor Queue

Google Adwords will continue to be an essential part of marketing well into 2023 and beyond. With the top 3 search results getting 54% of clicks, it’s easy to see how important it is to be among them. But, Google Adwords is constantly changing. For better or for worse, it’s vital for marketers to stay […]. The post AdWords Marketing in 2023: What You Need to Know appeared first on Visitor Queue Blog | Identify Website Traffic.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.