Remove work
article thumbnail

Three B2B Marketing Trends to Watch in 2023

Webbiquity

billion by 2027. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. More Digital Content To choose the right partners, businesses seek to work with firms that are knowledgeable about their industries and can cater to their needs. over a five-year period.

Trends 308
article thumbnail

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). billion by 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing is hiring more freelancers. Should one of them be you?

Martech

There are two primary reasons for this: Layoffs and the clash between employees wanting to work from home (WFH) and employers’ return-to-office (RTO) policies. “It A lot of employees became remote workers or freelancers or found out that due to technology it’s possible for them to work remotely. That works out to roughly 1.3

Planning 131
article thumbnail

What is retail media – and why it’s taking over in 2024

illumin

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. What is retail media?

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

annually through 2027. When it comes to the almighty customer acquisition funnel, organizers will need to be nimble, work smarter to drive attendance, and ensure that both their hot and cold leads are nurtured with greater attention to personalization. Will virtual events stick around post-pandemic?

article thumbnail

Let’s get digital

SmartBrief - Marketing

In response to climate change and other concerns, DVB has also created an energy efficiency working group , which will make sure future standards consider sustainability. Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027.

article thumbnail

Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.