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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. This share of the budget is expected to grow.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Those developments will permanently change how events are planned, produced, and participated in going forward. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

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How marketers are investing in games: IAB PlayFronts

Martech

On the ad side, however, marketing budgets for gaming are growing. Forty percent of current game advertisers plan to increase spending in 2024. billion by 2027. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. The global influencer marketing platform industry is expected to hit $22.2 billion on influencer marketing advertising throughout 2023.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

By 2027, CTV ad spending is projected to reach a colossal $42.44B. A cost-effective choice for businesses looking to optimize their marketing budget. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. The numbers speak volumes. This starkly contrasts with the current $24.6B