How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
While gamers are a ubiquitous multitude, they are not a demographic monolith. billion by 2027. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care. Strength in numbers. Forty percent of current game advertisers plan to increase spending in 2024.
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