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How marketers are investing in games: IAB PlayFronts

Martech

While gamers are a ubiquitous multitude, they are not a demographic monolith. billion by 2027. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care. Strength in numbers. Forty percent of current game advertisers plan to increase spending in 2024.

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TV advertising: 6 key trends to watch in 2024

Martech

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This increases ad campaign efficiency by eliminating wasted impressions.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Young Africans are about to become a major topic of conversation. Build skills.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Think about these details: Key metrics: Demographic, firmographic, and technographic attributes from revenue-generating customers; and cost to acquire a new customer. Meanwhile, buyers who are not familiar with products or services can benefit from market expansion as a company increases its reach.

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5 Tips for Growing a B2B eCommerce Business in Today’s Dynamic Market

Valasys

trillion by 2027. Businesses can establish a robust groundwork for enduring expansion by comprehending the requisites of their target demographic, allocating resources judiciously toward pertinent technology, and placing utmost importance on nurturing customer connections. The global B2B eCommerce sphere is projected to be worth $20.9