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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. B2C budgets. over the coming years. Why we care.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

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Hire a Data Analytics Writer: 6 Experts for Any Content Marketing Budget

nDash

By 2027, the big data market is predicted to reach $103 billion in revenue. Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. Hire Ling to augment your brand. Dave Murrow. Contact Dave for great content. Andrea Carrero.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. Influencer marketing ad spend worldwide is projected to reach $30.81 billion on influencer marketing advertising throughout 2023.

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How marketers are investing in games: IAB PlayFronts

Martech

On the ad side, however, marketing budgets for gaming are growing. billion by 2027. who identify as gamers, according to Entertainment Software America (ESA). A third of current gaming advertisers have carved their spend out of their general media budget. The study also points to eMarketer’s projection that U.S.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Virtual and digital services will be essential elements, not optional add-ons. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.