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How marketers are investing in games: IAB PlayFronts

Martech

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. Let’s dive in. 1.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

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Audio advertising: the ultimate guide

illumin

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

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An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Bannerflow

This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy.

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