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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Much of the growth is driven by large consumer brands. over the coming years.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

billion by 2027. Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. It is projected to rebound to 11.2% Get MarTech!

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How marketers are investing in games: IAB PlayFronts

Martech

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. billion by 2027. Brand safety. Gaming advertisers are overwhelmingly confident in brand safety. Gaming advertisers are overwhelmingly confident in brand safety. Why we care.

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TV advertising: 6 key trends to watch in 2024

Martech

AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized. billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

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What is retail media – and why it’s taking over in 2024

illumin

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.