Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertising Agencies 114

Advertising Agencies Cost Per Thousand Advertisements Advertising 114

Salesforce Marketing Cloud

OCTOBER 8, 2024

According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. They spent more money during this time than they did in the past.  Brands across all industries are taking notice.

Loyalty 100

Loyalty Ad Building Planning Acquisitions 100

Martech

OCTOBER 18, 2024

billion by 2027. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 Culture and language Culture. Every social media site has its distinct culture and jargon.

Linkedin 137

Linkedin B2B Thought Leadership Work Management Marketing Management 137

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Trade Press Services

FEBRUARY 3, 2025

Long-term objective: Establish industry thought leadership presence in digital channels by 2027. Example: Short-term objective: Increase website traffic by five percent in Q1. Key result: Launch a targeted digital ad campaign and measure weekly performance.

Work Management 78

Work Management Marketing Management Business B2B Thought Leadership 78

Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Budget Programs 91

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 91

Marketing Insider Group

NOVEMBER 27, 2023

In fact, chatbots are expected to become the primary customer support channel for a quarter of all companies by 2027. Chatbots for Customer Service Chatbots are revolutionizing customer service by providing instant, 24/7 assistance.

Planning 319

Planning Lead Ranking Lead Scoring Paid Search Agency 319

Zoominfo

AUGUST 31, 2020

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344

Bannersnack

NOVEMBER 4, 2024

billion by 2027. 5 minutes read These days, businesses must understand LinkedIn ad targeting since it’s essential for successful B2B marketing campaigns. According to Statista, the platform made no less than $5.91 billion from advertising in 2022, which is expected to grow to $10.35

Linkedin 52

Linkedin Ads Campaigns Tips 52

illumin

APRIL 16, 2025

By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. But that approach is losing ground. Research by CollegeVine has shown that there is only a tiny fraction of purchased names that led to enrollment, and that trend is forecasted to continuously decline. Thats a 4080% drop in name availability.

Advertising Agencies 80

Advertising Agencies Education Advertisements Advertising 80

The Daily Egg

MARCH 22, 2019

When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first on The Daily (..)

Optimization 110

Optimization Marketing Websites Trends Research 110

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Spending 112

Spending Ads Emarketing Forecasting 112

chiefmartech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

Top Rank Marketing

SEPTEMBER 8, 2023

X, the rebranded social media platform formerly named Twitter, has removed some of the most relevant analytics data related to content performance on the platform, while noting that an updated version was in the works with an as-yet-unspecified implementation date, X recently announced.

Marketing AI 123

Marketing AI Budget Programs B2B Marketing Studies 123

Lake B2B

OCTOBER 28, 2022

million by 2027 and 87% of marketers say that […]. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 The post How Bad Data Can Dampen Your ABM Strategy appeared first on Blog.

Account Based Marketing 98

Account Based Marketing ABM Marketing & Strategy Statistics 98

chiefmartech

NOVEMBER 11, 2020

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. 297 subindustries.

Work Management 112

Work Management Marketing Management Forrester CMO 112

Digilant

SEPTEMBER 13, 2024

By 2027, nearly a third of the U.S. Services like Samsung TV+ offer users a wide range of programming, from news to entertainment, at no cost. FAST is making a splash (or perhaps causing a tsunami) in TV advertising. population will be FAST viewers.

Advertisements 52

Advertisements Advertising Cable Broadcasting 52

ClearVoice

FEBRUARY 13, 2020

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. workforce will be involved in the gig economy. workforce will be involved in the #gigeconomy.

Relevance 110

Relevance Click Rate Planning Tagging 110

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Planning 127

Planning Paid Search Agency Work Management Advertising Agencies 127

Hubspot

JULY 10, 2024

What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

POS 74

POS Industry CMS Process Paid Search Agency 74

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 Read: Lead Generation Through Virtual Events: Covid-19 Lessons.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Orange Owl Blog

MARCH 7, 2025

By 2027, 60% of PPC ads will be delivered via augmented and virtual reality platforms. Brands implementing blockchain for ad verification will see a 40% reduction in ad fraud by 2027. Global PPC ad spending is forecasted to exceed $150 billion by 2030. AI-driven PPC campaigns will make up 85% of all ads by 2028.

PPC 52

PPC Enterprise Management Advertisements Advertising 52

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. More than 80% of B2B buyers say they hope not to return to in-person sales – even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Marketing Budget 98

Marketing Budget Budget Programs Analytics Content Marketing 98

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Enterprise Management 132

Enterprise Management Marketing AI Paid Search Agency Work Management 132

chiefmartech

JANUARY 11, 2021

billion market by 2027. They’re poised for tremendous growth to tens of thousands and hundreds of thousands of customers in the years ahead. Aragon Research predicts sales engagement will be a $5.59 billion market by 2023. Data Bridge Market Research estimates sales intelligence will be a $4.89 billion market by 2026.

Sales Management 109

Sales Management Digital Marketing Funnels Touchpoints Top of Funnel 109

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertising Agencies 109

Advertising Agencies Planning Mobile Advertising Budget Programs 109

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Statistics 144

Statistics Marketing Budget Advertising Agencies Marketing Strategy 144

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 A study by ZoomInfo found that there were 57 percent fewer events scheduled for Q1 of 2021 compared to 2020.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

ClickZ

APRIL 29, 2020

As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. And besides, the barriers to market entry remain quite low – someone writing code on a laptop is still very cheap, although scaling it to commercial levels remains an uphill climb.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 106

Marketing AI Advertisements Advertising Trends 106

Top Rank Marketing

JANUARY 5, 2024

MarketingCharts AI Action: Marketers Are Boosting Their Spend In 2024 45 percent of marketers have said that they saw lack of experience as the top challenge when it comes to AI implementation, followed by 34 percent who cited ethical and privacy issues, and 33 percent who pointed to budget constraints, according to recently-shared report data of interest (..)

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

ClickZ

FEBRUARY 4, 2021

Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. China and the UK come in second and third rank with $71.38 billion and $9.7

Social Media 116

Social Media Statistics Media Cost Per Thousand 116