Zoominfo

AUGUST 31, 2020

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales.

Marketing Budget 343

Marketing Budget B2B Marketing B2B Planning 343

Marketing Insider Group

NOVEMBER 27, 2023

In fact, chatbots are expected to become the primary customer support channel for a quarter of all companies by 2027. Chatbots for Customer Service Chatbots are revolutionizing customer service by providing instant, 24/7 assistance.

Planning 316

Planning Lead Scoring Lead Ranking Paid Search Agency 316

Martech

DECEMBER 2, 2024

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

Trust Marketing 128

Trust Marketing Search Marketing Marketing AI Privacy 128

chiefmartech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Spending 109

Spending Ads Emarketing Forecasting 109

Top Rank Marketing

SEPTEMBER 8, 2023

X, the rebranded social media platform formerly named Twitter, has removed some of the most relevant analytics data related to content performance on the platform, while noting that an updated version was in the works with an as-yet-unspecified implementation date, X recently announced.

Marketing AI 123

Marketing AI Budget Programs B2B Marketing Studies 123

The Daily Egg

MARCH 22, 2019

When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first on The Daily (..)

Optimization 105

Optimization Marketing Websites Trends Research 105

Lake B2B

OCTOBER 28, 2022

million by 2027 and 87% of marketers say that […]. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 The post How Bad Data Can Dampen Your ABM Strategy appeared first on Blog.

Account Based Marketing 98

Account Based Marketing ABM Marketing & Strategy Statistics 98

Martech

DECEMBER 4, 2024

trillion in 2024 to $8 trillion by 2027. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores.

eCommerce 111

eCommerce Customer Satisfaction Marketing Management Loyalty 111

chiefmartech

NOVEMBER 11, 2020

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. 297 subindustries.

Work Management 112

Work Management Marketing Management Forrester CMO 112

Marketing Insider Group

JANUARY 16, 2023

The US artificial intelligence market is expected to reach almost $600 billion by 2027. With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 209

Allocation Privacy Peer-to-peer Ethics 209

ClearVoice

FEBRUARY 13, 2020

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. workforce will be involved in the gig economy. workforce will be involved in the #gigeconomy.

Relevance 110

Relevance Click Rate Planning Tagging 110

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Planning 128

Planning Paid Search Agency Work Management Advertising Agencies 128

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 Read: Lead Generation Through Virtual Events: Covid-19 Lessons.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertising Agencies 107

Advertising Agencies Planning Mobile Advertising Budget Programs 107

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. The number of smartphone users globally is forecast to hit 7.7 Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

Optimization 104

Optimization Marketing Management Deep Linking Mobile Marketing 104

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. More than 80% of B2B buyers say they hope not to return to in-person sales – even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.

Marketing AI 98

Marketing AI Marketing Automation Services Work Management Marketing Management 98

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Salesforce Marketing Cloud

AUGUST 6, 2024

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. That’s in line with a new KPMG survey of C-suite execs showing that revenue generation is now the primary measure of AI success, ahead of improved decision-making and productivity.

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

chiefmartech

JANUARY 11, 2021

billion market by 2027. They’re poised for tremendous growth to tens of thousands and hundreds of thousands of customers in the years ahead. Aragon Research predicts sales engagement will be a $5.59 billion market by 2023. Data Bridge Market Research estimates sales intelligence will be a $4.89 billion market by 2026.

Sales Management 109

Sales Management Digital Marketing Funnels Touchpoints Top of Funnel 109

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertising Agencies 115

Advertising Agencies Cost Per Thousand Advertising Advertisements 115

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Enterprise Management 128

Enterprise Management Marketing AI Paid Search Agency Work Management 128

Salesforce Marketing Cloud

OCTOBER 8, 2024

According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. They spent more money during this time than they did in the past.  Brands across all industries are taking notice.

Loyalty 100

Loyalty Ad Building Planning Acquisitions 100

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 A study by ZoomInfo found that there were 57 percent fewer events scheduled for Q1 of 2021 compared to 2020.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Convince & Convert

JANUARY 31, 2024

between 2022 and 2027. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. One study projected that this fledgling industry will grow at a CAGR of 37.3% Within this period, the size of the market could grow by $27 billion.

Social Media 124

Social Media Work Management Efficiency Marketing Management 124

ClickZ

APRIL 29, 2020

As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. And besides, the barriers to market entry remain quite low – someone writing code on a laptop is still very cheap, although scaling it to commercial levels remains an uphill climb.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Salesforce Marketing Cloud

SEPTEMBER 16, 2024

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. “Sometimes you need a big multipurpose LLM, but in many cases a specialized agent will be a much more efficient solution.” Business leaders clearly see the potential.

Marketing AI 116

Marketing AI Work Management Enterprise Management Lead Ranking 116

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2027. (Hive) The average click-to-open rate for all industries is 14.1%. Campaign Monitor) Approximately 347.3 billion emails were sent and received per day in 2023, projected to reach 408.2 The Radicati Group) Image Source: Oberlo 11.1% of all emails face deliverability issues.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Top Rank Marketing

JANUARY 5, 2024

MarketingCharts AI Action: Marketers Are Boosting Their Spend In 2024 45 percent of marketers have said that they saw lack of experience as the top challenge when it comes to AI implementation, followed by 34 percent who cited ethical and privacy issues, and 33 percent who pointed to budget constraints, according to recently-shared report data of interest (..)

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Statistics 136

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 136

ClickZ

FEBRUARY 4, 2021

Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98