1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading.

The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

chiefmartech

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. You think there’s a lot of martech , right? But it’s only a fraction of the total SaaS universe out there.

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Why We Need to Change Our Approach to Virtual Events

NetLine

from 2020 to 2027, there are still major kinks that need to be worked out. When I think of Disney, I think of incredible experiences. . My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family.

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How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)

ClearVoice

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands.

$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market

Valasys

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7 As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions.

The yin and yang of martech

ClickZ

As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. 30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation.

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Where To Find B2B Sales After COVID-19?

Belkins

As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% from 2020 to 2027. The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. In spite of the concerns and uncertainty , we see the new, changed world rising and advancing.

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So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen). We’re all well aware of the massive disruption the CPG space is going through. More brick and mortar stores have been closed in 2017 than in the financial crisis. E-commerce is booming and will hit 70% of consumers by 2024. Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods.

Why Atlassian will be a $50+ billion company in 10 years

Ignite Tech

So if you assume current growth over the next two years and then a growth rate similar to Salesforce’s past 10 years for the remaining eight years**, you reach a market cap of $56 billion for Atlassian in 2027. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello.

Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement

Contently

Taking a page out of Zuckerberg’s manifesto, if you project to 2027, what do you hope you can accomplish by then? And if we can do that, if I get hit by a bus is 2027, I will have considered my life well spent. In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity.

Should an Agency be Transparent with Their Use of Freelancers?

nDash

With freelancers estimated to become the predominant type of workforce by 2027, it is important that you figure out whether disclosing the use of contractors is suitable for your business. In recent years, the ways in which people are employed has drastically changed. Whilst many companies would still prefer the fully-focused and constant availability of a dedicated employee, just as many have opted to make use of the services that over 53 million US freelancers can offer.

[VIDEO] Future Proof Your Enterprise Content Program with Advice From SAP’s Amisha Gandhi

DivvyHQ

According to many analysts, as much as 75% of the S&P 500 will be replaced by 2027 due to digital incompetence and an inability to adapt to changing technology. By 2027, 375 huge companies could go the way of the candlestick maker. Keeping up with the pace of change in how consumers access information is no simple task. Whether you work at a five person company, or a Fortune 50 tech giant, your customers are insanely distracted.

The paradox of simultaneous martech consolidation and expansion, illustrated

chiefmartech

As Jay McBain of Forrester wrote last year, there could be 1,000,000 software companies in the world by 2027.). Man, people sure do find anecdotes more persuasive than data. (As As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.). We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors.

The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019

Aberdeen HCM Essentials

By 2027, the average lifespan is projected to fall to 12 years. Last week I spent two days at QAD’s Explore 2019 conference. The first day of this annual event was filled with keynotes from executives covering the company’s product capabilities and roadmap as well as overall marketing messaging activities. It was robust with customer discussions and offered opportunities to interact with key company executives.

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The Effects of Natural Language Processing (NLP) on Digital Marketing

Single Grain

And grow it will – big data market revenues are projected to increase from $42B in 2018 to $103B in 2027 (and big text is part of big data). NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing.

50% of Marketers are Hampered by Siloed Data

V12 Data

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. 50% of Marketers are Hampered by Siloed Data. Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.

Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

billion by 2027. If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed.

Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value.

Navigation Design with the User in Mind: 4 Best Practices

Bluetext

By 2027, there will be more than 41 billion IoT devices around the world. As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content management system or DC digital web design agency can seem overwhelming. Don’t panic, Bluetext is here to provide expert advice to all decisions that go into building your digital ecosystem.

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

By 2027 all you might have to do is instruct your interface whom your client is, what type of campaign you are running, and the purpose of the campaign and the rest will be done for you. Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence.

The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

With one in three American workers now qualifying as a “freelancer” in some capacity — and 50% of American workers potentially being freelance by 2027 depending on which study you believe — the trend seems poised for an even bigger growth spurt.

A Look at Email Ten Years From Now

Goolara

With all of this in mind, we’re going to make our own predictions about where email marketing is going, and what it might look like in 2027. Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.