Webbiquity

MAY 3, 2022

According to the Europe Events and Exhibitions Market – Industry Outlook & Forecast 2022-2027 , the events and exhibitions market in Europe is projected to expand at roughly a 3% CAGR over the next five years. Put another way, the market is expected to grow almost 20% overall by 2027.

Planning 275

Planning Marketing Report Event Marketing Marketing Management 275

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Planning 123

Planning Work Management Paid Search Agency Advertising Agencies 123

chiefmartech

NOVEMBER 11, 2020

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. 297 subindustries.

Work Management 110

Work Management Marketing Management Forrester CMO 110

QuanticMind

SEPTEMBER 21, 2023

a) 2025 b) 2026 c) 2027 Get the answer, along with a deep dive into how higher ed marketers can adjust to this changing landscape, right here. This week’s hot topic: Higher education. In what year will higher ed institutions likely see a significant enrollment drop off, caused by a US population shift during the Great Recession?

Marketing AI 52

Marketing AI Privacy Social Marketing Advertisements 52

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Top of Funnel 264

Top of Funnel Trade Show Acquisitions Enterprise Management 264

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. More than 80% of B2B buyers say they hope not to return to in-person sales – even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.

B2B Sales 98

B2B Sales Work Management Marketing Management B2B Marketing 98

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Marketing Budget 98

Marketing Budget Content Marketing Budget Programs Analytics 98

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing AI Copyright 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. billion audio listeners by 2027. billion internet users. of global advertising efforts.

Paid Content 52

Paid Content PPC Statistics Advertisements 52

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Planning 121

Planning Statistics Marketing Strategy Marketing & Strategy 121

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Advertising Agencies Social Media 77

ClearVoice

FEBRUARY 13, 2020

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. workforce will be involved in the gig economy. workforce will be involved in the #gigeconomy.

Relevance 110

Relevance Click Rate Planning Paid Search Agency 110

Liveintent

NOVEMBER 3, 2022

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. Retail media unlocks an opportunity to reach in-market shoppers with relevant ads across retailer-owned, in-demand inventory and channels.

Paid Search Agency 48

Paid Search Agency Media Product Email Marketing 48

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 83

B2B Marketing Planning B2B Budget Programs 83

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Planning 119

Planning Marketing AI Paid Search Agency Enterprise Management 119

Zoominfo

APRIL 30, 2021

annually through 2027. When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic? It’s clear that the events landscape has changed indefinitely.

Top of Funnel 130

Top of Funnel Trade Show Acquisitions Enterprise Management 130

Salesforce Marketing Cloud

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.

Budget Programs 93

Budget Programs Enterprise Management Work Management User-Generated Content 93

Digilant

AUGUST 2, 2023

billion by 2027. According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Digilant

AUGUST 2, 2023

billion by 2027. According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. The projections certainly weren’t rosy. EU inflation is predicted to be 3.2%, EU GDP growth expectation is 1.4% What was more worrying was the 4.4%

Forrester 52

Forrester B2B B2B Sales Work Management 52

Zoominfo

AUGUST 31, 2020

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Planning 264

Planning Marketing Management Paid Search Agency Marketing & Strategy 264

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. HubSpot ) By 2027, it is currently anticipated that mobile will account for 130.5 billion USD. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Paid Content 102

Paid Content Advertising Agencies Statistics Advertisements 102

chiefmartech

JANUARY 11, 2021

billion market by 2027. They’re poised for tremendous growth to tens of thousands and hundreds of thousands of customers in the years ahead. Aragon Research predicts sales engagement will be a $5.59 billion market by 2023. Data Bridge Market Research estimates sales intelligence will be a $4.89 billion market by 2026.

Sales Management 108

Sales Management Digital Marketing Funnels Top of Funnel B2B Sales 108

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 Read: Lead Generation Through Virtual Events: Covid-19 Lessons.

Zoominfo 147

Zoominfo Cold Calling Marketing Prospects Work Management 147

RebelMouse

NOVEMBER 3, 2022

The newspaper said it remains on pace to reach its goal of 15 million subscribers by 2027. Recently, The New York Times announced it added 180,000 digital-only subscribers in the third quarter of 2022, bringing its total subscribers to 9.33

B2B Marketing 52

B2B Marketing Planning Marketing Proposals Paid Search Agency 52

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

B2B Marketing 83

B2B Marketing Marketing Automation Services B2B Advertising Agencies 83

Zoominfo

JUNE 3, 2021

percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98 Due to the impact of the pandemic, it is expected to grow at an accelerated compound annual growth rate of 23.2 A study by ZoomInfo found that there were 57 percent fewer events scheduled for Q1 of 2021 compared to 2020.

Zoominfo 130

Zoominfo Cold Calling Marketing Prospects Work Management 130

Marketing Insider Group

JANUARY 16, 2023

The US artificial intelligence market is expected to reach almost $600 billion by 2027. With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Marketing & Strategy 187

Marketing & Strategy Marketing Allocation Marketing Strategy 187

ClearVoice

MARCH 6, 2023

A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Additionally, more than 66% believe demand for their services will continue to rise in 2023. That’s a compound annual growth rate (CAGR) of 16.18% from 2022’s $355 billion.

Work Management 98

Work Management Marketing Management Planning Peer-to-peer 98

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Marketing Attribution 84

Marketing Attribution Enterprise Management Work Management Marketing AI 84

RebelMouse

JUNE 6, 2023

million by 2027, which is a massive increase from $40.9 It’s tough competition for any human content creator to keep up with. And there’s no sign of the rise of AI chatbots slowing down. According to Statista , projected revenue of the chatbot market is expected to reach $454.8 million in 2018. Sourced from ChatBot.

Marketing AI 52

Marketing AI Industry CMS User-Generated Content Paid Search Agency 52

Valasys

NOVEMBER 21, 2018

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7

Enterprise Management 56

Enterprise Management Marketing Management Marketing AI Paid Search Agency 56

QuanticMind

OCTOBER 6, 2023

Here’s what marketing teams should know: Podcasts are gaining listeners faster than digital audio in general, with the total US podcast audience forecast to surpass 150 million by 2027.

Advertisements 92

Advertisements Advertising Cost Per Thousand Paid Search Agency 92

QuanticMind

SEPTEMBER 20, 2023

between 2020 to 2027, and Consumers love AR: 61% of retail shoppers prefer to buy from brands that offer AR experiences. This could prove to be huge for the company (and for advertisers), as AR is set to explode in coming years: The global AR market is projected to grow at a compound annual growth rate (CAGR) of 31.5%

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

Single Grain

MAY 24, 2023

13) Global Revenue Generated via Mobile Purchases Estimated to Reach 68.74% in 2027 ( Statista ) Projections suggest that the market for in-app advertising will witness a remarkable upswing in 2027, with an estimated global share of 68.74% of revenue coming from mobile transactions.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

ClickZ

FEBRUARY 4, 2021

Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

eCommerce 104

eCommerce Advertising Channels Optimization Multi-Channel 104

SmarkLabs

FEBRUARY 3, 2023

The use of chatbots in customer service has increased significantly in recent years, with a projected growth rate of 30.29% from 2020 to 2027. By using AI to handle customer queries, companies can improve the quality and efficiency of their customer service, providing a better experience for their customers.

Work Management 52

Work Management Content Service High Quality Lead 52