article thumbnail

1 million software companies by 2027? We’re gonna need a bigger chart


I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? One million software companies. That might sound astounding at first. But when you think about it, it’s actually pretty logical.

article thumbnail

Digital ad spend growth drops to 7.8% this year


Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Spending 102

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exploring VAST Tags: How to Implement and Optimize


billion by 2027. Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion in 2023 before climbing to $229.8 Many businesses use programmatic video advertising to drive their income. You should know about.

Tagging 52
article thumbnail

How Bad Data Can Dampen Your ABM Strategy

Lake B2B

million by 2027 and 87% of marketers say that […]. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 The post How Bad Data Can Dampen Your ABM Strategy appeared first on Blog.

article thumbnail

Three B2B Marketing Trends to Watch in 2023


billion by 2027. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

article thumbnail

7 Ways that Discuss the Importance of Segmenting Your Dairy Products Email List for Better Targeted Marketing

Fount Media

The dairy industry is a major player in the global economy, with a projected market size of over $776 billion by 2027. From milk and cheese to butter and yogurt, dairy products are consumed in large quantities every day.

article thumbnail

Channel, partner, and ecosystem tech is one of the hottest categories in martech today


That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.