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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading.

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How Bad Data Can Dampen Your ABM Strategy

Lake B2B

million by 2027 and 87% of marketers say that […]. The rise of big data is fuelling ABM’s success over the past few years with its tailored marketing standards. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they?

B2B 66
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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). billion by 2027.

Channel 84
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The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

chiefmartech

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. You think there’s a lot of martech , right? But it’s only a fraction of the total SaaS universe out there.

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Hire a Data Analytics Writer: 6 Experts for Any Content Marketing Budget

nDash

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Budget 82
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The World of Sales and How Things are Changing

MarketJoy

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. The world of sales has changed a lot in the last 20 years.

Sales 82
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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

The US artificial intelligence market is expected to reach almost $600 billion by 2027. Overcoming this year’s biggest marketing challenges may not be as difficult as you think.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Put another way, the market is expected to grow almost 20% overall by 2027. The past couple of years have been devastating for those in the live events industry.

Research 233
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B2B Programmatic Marketing: What to Expect in 2021

TrueInfluence

billion in 2027. With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of more bumpy rides ahead. 2020 has been nothing less than a roller coaster for B2B sellers.

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LiveIntent Taps Retail Media Product Leader to Support Continued Success & Innovation

Liveintent

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. CitrusAds’ Mike Pisula joins the people-based marketing platform. LiveIntent , is proud to announce the hire of Mike Pisula as VP, Product Development. In his role, Pisula will lead go-to-market efforts and drive product strategy and execution for the company with an emphasis on retail media. Retail media networks turn retailer first-party data and inventory into a powerful new revenue stream.

Privacy 48
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Top B2B Marketing Landing Page Trends

FunnelEnvy

between 2020 and 2027. A landing page is the critical element of a funnel upon which its broader results hinge.

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

ClickZ

Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

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How a Marketing Cloud Drives Meaningful Campaign Engagements

TrueInfluence

billion in 2027. Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major challenges for B2B marketers is how to map buyer journeys and gauge effectiveness of their multichannel campaigns.

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Salestech is the new martech, and it’s supercharging both professions

chiefmartech

billion market by 2027. Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape.

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Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

percent between 2020 and 2027. The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams.

Zoominfo 141
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Zoominfo 219
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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

billion by 2027, growing at a CAGR of 24.3% from 2020 to 2027. billion by 2027. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

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B2B Programmatic Marketing: What to Expect in 2021

TrueInfluence

billion in 2027. With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 was nothing less than a roller coaster for B2B sellers.

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Checking In on the Rising Popularity of the Subscription Model

RebelMouse

The newspaper said it remains on pace to reach its goal of 15 million subscribers by 2027. Even though 2022 is beginning to wind down, the rise of digital subscriptions certainly isn’t.

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$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market

Valasys

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7 As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions.

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How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)

ClearVoice

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S.

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Advantages and Disadvantages of IOT in Business

Valasys

trillion annually by 2027, with over 41 billion connected devices. . Advantages and Disadvantages of IOT in Business . IoT or the Internet of things is everywhere. We are surrounded by it and immersed in it. A stream of interconnected and interrelated devices, digital machines, objects, and appliances surround our lives today. IoT has enabled us to remove the dependency on human-to-human & human-to-computer interactions.

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4 Essential DOOH Advertising Trends You Need to Know | 2022

Bannerflow

billion in 2027 – that’s a projected increase of $9.2 Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020.

Trends 83
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Online Advertising Trends to Look Out For in 2022

Bannerflow

between 2020 and 2027. Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. Some 2.14

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Top eCommerce Strategies for 2023

TrustRadius Marketing

Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. . With almost $900 billion in US sales , eCommerce enables businesses to market their products online.

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Is the Freelancer Market Saturated After the Pandemic?

nDash

million freelancers in the US by 2027, accounting for 50.9% This post is brought to you by Anup Sohanta , a business & lifestyle writer available to hire on nDash. The pandemic has been a major talking point over the past two years.

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The yin and yang of martech

ClickZ

As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027.

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8 Proven tactics to increase your social commerce sales

Unbounce

billion by the year 2027. More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand.

Tactics 83
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Marketing Agency vs In-House: Which Is Best for Your B2B Start-Up?

Sage Marketing

Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. This growth means more opportunity for B2B start-ups, but it also means more competition.

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Why We Need to Change Our Approach to Virtual Events

NetLine

from 2020 to 2027, there are still major kinks that need to be worked out. When I think of Disney, I think of incredible experiences. . My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family.

Webcast 83
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25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? WhatsApp is a super popular instant messaging platform that’s come a long way since its launch way back in 2009 by two former Yahoo! employees.

Stats 89
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4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them

PureB2B

by 2027. B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology.

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Pricing Strategies to Optimize Your Revenue Performance

Mereo

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization.

Pricing 51
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

Stats 80
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Where To Find B2B Sales After COVID-19?

Belkins

As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% from 2020 to 2027.

POS 82
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Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

Fortune Business Insights projected that, the global Artificial Intelligence market is expected to reach $267 Billion by 2027. The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover.

Process 52
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Four Category-Defining HealthTech Companies

Golden Spiral

Others are predicting that the digital health surge in 2020 will triple by 2027. HealthTech is redefining healthcare. Nasdaq reported in 2020 that HealthTech companies were popping up by the day.

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A Complete Guide to Account-Based Marketing

Metadata

billion by 2027. Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing.

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12 Content Marketing Trends to Keep an Eye in 2021

RockContent

growth per year until 2027. Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020.

Trends 263