1 million software companies by 2027? We’re gonna need a bigger chart


I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading.

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). billion by 2027.


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The World of Sales and How Things are Changing


According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. The world of sales has changed a lot in the last 20 years.

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The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe


Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. You think there’s a lot of martech , right? But it’s only a fraction of the total SaaS universe out there.

Hire a Data Analytics Writer: 6 Experts for Any Content Marketing Budget


By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

How the loss of trade shows changed the customer acquisition funnel


annually through 2027. “In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

billion by 2027, growing at a CAGR of 24.3% from 2020 to 2027. billion by 2027. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

B2B Programmatic Marketing: What to Expect in 2021


billion in 2027. With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of more bumpy rides ahead. 2020 has been nothing less than a roller coaster for B2B sellers.

Will Outside Sales Recover When the Pandemic Ends?


percent between 2020 and 2027. The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams.

Pick The Right Plays: Using the Go-To-Market Framework


The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

How a Marketing Cloud Drives Meaningful Campaign Engagements


billion in 2027. Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major challenges for B2B marketers is how to map buyer journeys and gauge effectiveness of their multichannel campaigns.

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth


Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

Salestech is the new martech, and it’s supercharging both professions


billion market by 2027. Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape.

B2B Programmatic Marketing: What to Expect in 2021


billion in 2027. With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 was nothing less than a roller coaster for B2B sellers.

How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)


According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S.

$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market


Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7 As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions.

4 Essential DOOH Advertising Trends You Need to Know | 2022


billion in 2027 – that’s a projected increase of $9.2 Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020.

Online Advertising Trends to Look Out For in 2022


between 2020 and 2027. Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. Some 2.14

Is the Freelancer Market Saturated After the Pandemic?


million freelancers in the US by 2027, accounting for 50.9% This post is brought to you by Anup Sohanta , a business & lifestyle writer available to hire on nDash. The pandemic has been a major talking point over the past two years.

8 Proven tactics to increase your social commerce sales


billion by the year 2027. More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand.

25 WhatsApp Stats Marketers Need to Know in 2022


Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? WhatsApp is a super popular instant messaging platform that’s come a long way since its launch way back in 2009 by two former Yahoo! employees.

Stats 103

Marketing Agency vs In-House: Which Is Best for Your B2B Start-Up?

Sage Marketing

Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. This growth means more opportunity for B2B start-ups, but it also means more competition.

4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them


by 2027. B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology.

The yin and yang of martech


As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027.

Why We Need to Change Our Approach to Virtual Events


from 2020 to 2027, there are still major kinks that need to be worked out. When I think of Disney, I think of incredible experiences. . My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family.

10 hot trends shaking the food and beverage e-commerce industry

Sana Commerce

trillion by 2027, outpacing current B2C e-commerce growth. The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand.

Pricing Strategies to Optimize Your Revenue Performance


I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization.

Four Category-Defining HealthTech Companies

Golden Spiral

Others are predicting that the digital health surge in 2020 will triple by 2027. HealthTech is redefining healthcare. Nasdaq reported in 2020 that HealthTech companies were popping up by the day.

25 Live Video Stats Marketers Need to Know in 2020


billion by 2027. In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

Stats 79

The Modern Homeowner and How to Reach Them Across Channels

V12 Data

billion by 2027. Priorities have evolved over the last two years regarding what Americans are looking for in their homes.

Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

Fortune Business Insights projected that, the global Artificial Intelligence market is expected to reach $267 Billion by 2027. The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover.

Where To Find B2B Sales After COVID-19?


As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% from 2020 to 2027.

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Help Desk Statistics and Trends for 2022

TrustRadius Marketing

Billion by 2027. Help desks are a vital tool for companies to make a good impression on customers when its most important: when things aren’t smooth sailing. Your product or service can be sensational, but everything made by, run by, or sold by humans will go wrong.

12 Content Marketing Trends to Keep an Eye in 2021


growth per year until 2027. Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020.

Trends 263

Trouble Marketing CBD Chocolates? Don’t Worry We Have Got You Covered.

Altitude Branding

A research carried out by Data Bridge Market Research (DBMR) reveals that the CBD edibles market is forecasted to expand at a CAGR of 25% between 2020 – 2027. The demand for health-related products and services has burgeoning now more than ever because of the Covid-19 pandemic.

6 ways for creators to monetize their content in 2021 (and beyond)


The e-learning market is huge: It surpassed $250 billion in 2020 and is on track to hit $1 trillion by 2027 (so there’s plenty of room for more creators.). The creator economy is booming. More people indicate they want to be creators these days than ever before.

So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen). We’re all well aware of the massive disruption the CPG space is going through. More brick and mortar stores have been closed in 2017 than in the financial crisis. E-commerce is booming and will hit 70% of consumers by 2024. Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods.

What is Sales as a Service and How Can It Benefit Your Organization?


Research expects sales intelligence technology alone to become a $5 billion market by 2027 – with an impressive compound annual growth rate (CAGR) of 10.5%.

A Complete Guide to Account-Based Marketing


billion by 2027. Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing.

The 7 Flourishing Technologies That Will Push Marketing Notch Above In 2021

Unbound B2B

billion by 2027. Introduction. 2020 was a year of revolutionary adoption in the context of technology. From video conferencing platforms to chatbots, the COVID-19 pandemic forced marketers to experiment with technologies that they would never otherwise have considered.