article thumbnail

Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

article thumbnail

5 Great Email Signature Examples to Follow

SendX

billion by 2027. On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake!

Examples 371
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? One million software companies. That might sound astounding at first. But when you think about it, it’s actually pretty logical.

article thumbnail

Three B2B Marketing Trends to Watch in 2023

Webbiquity

billion by 2027. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

Trends 314
article thumbnail

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

According to the Europe Events and Exhibitions Market – Industry Outlook & Forecast 2022-2027 , the events and exhibitions market in Europe is projected to expand at roughly a 3% CAGR over the next five years. Put another way, the market is expected to grow almost 20% overall by 2027.

article thumbnail

Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Spending 108
article thumbnail

How Bad Data Can Dampen Your ABM Strategy

Lake B2B

million by 2027 and 87% of marketers say that […]. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 The post How Bad Data Can Dampen Your ABM Strategy appeared first on Blog.