1 million software companies by 2027? We’re gonna need a bigger chart


I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading.

The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe


Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. You think there’s a lot of martech , right? But it’s only a fraction of the total SaaS universe out there.


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How the loss of trade shows changed the customer acquisition funnel


annually through 2027. “In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Will Outside Sales Recover When the Pandemic Ends?


percent between 2020 and 2027. The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams.

Salestech is the new martech, and it’s supercharging both professions


billion market by 2027. Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape.

B2B Programmatic Marketing: What to Expect in 2021


billion in 2027. With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of more bumpy rides ahead. 2020 has been nothing less than a roller coaster for B2B sellers.

B2B Programmatic Marketing: What to Expect in 2021


billion in 2027. With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 was nothing less than a roller coaster for B2B sellers.

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth


Sellercloud notes that dropshipping continues to grow in viability throughout the pandemic, with the dropshipping market projected to reach over $591 billion annually by 2027, up from $44 billion in 2019.

The yin and yang of martech


As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027.

What is Sales as a Service and How Can It Benefit Your Organization?


Research expects sales intelligence technology alone to become a $5 billion market by 2027 – with an impressive compound annual growth rate (CAGR) of 10.5%.

How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)


According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S.

$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market


Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7 As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions.

25 Live Video Stats Marketers Need to Know in 2020


billion by 2027. In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

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Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

Fortune Business Insights projected that, the global Artificial Intelligence market is expected to reach $267 Billion by 2027. The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover.

Trouble Marketing CBD Chocolates? Don’t Worry We Have Got You Covered.

Altitude Branding

A research carried out by Data Bridge Market Research (DBMR) reveals that the CBD edibles market is forecasted to expand at a CAGR of 25% between 2020 – 2027. The demand for health-related products and services has burgeoning now more than ever because of the Covid-19 pandemic.

Why We Need to Change Our Approach to Virtual Events


from 2020 to 2027, there are still major kinks that need to be worked out. When I think of Disney, I think of incredible experiences. . My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family.

Where To Find B2B Sales After COVID-19?


As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% from 2020 to 2027.

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12 Content Marketing Trends to Keep an Eye in 2021


growth per year until 2027. Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020.

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Pricing Strategies to Optimize Your Revenue Performance


I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization.

14 Instagram Trends You Can’t Ignore in 2021

Single Grain

billion by 2027. Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the U.S. it's 2 hours and 3 minutes), social media has transformed marketing. .

The 7 Flourishing Technologies That Will Push Marketing Notch Above In 2021

Unbound B2B

billion by 2027. Introduction. 2020 was a year of revolutionary adoption in the context of technology. From video conferencing platforms to chatbots, the COVID-19 pandemic forced marketers to experiment with technologies that they would never otherwise have considered.

Why Atlassian will be a $50+ billion company in 10 years

Ignite Tech

So if you assume current growth over the next two years and then a growth rate similar to Salesforce’s past 10 years for the remaining eight years**, you reach a market cap of $56 billion for Atlassian in 2027. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello.

So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen). We’re all well aware of the massive disruption the CPG space is going through. More brick and mortar stores have been closed in 2017 than in the financial crisis. E-commerce is booming and will hit 70% of consumers by 2024. Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods.

Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement


Taking a page out of Zuckerberg’s manifesto, if you project to 2027, what do you hope you can accomplish by then? And if we can do that, if I get hit by a bus is 2027, I will have considered my life well spent. In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity.

Should an Agency be Transparent with Their Use of Freelancers?


With freelancers estimated to become the predominant type of workforce by 2027, it is important that you figure out whether disclosing the use of contractors is suitable for your business. In recent years, the ways in which people are employed has drastically changed. Whilst many companies would still prefer the fully-focused and constant availability of a dedicated employee, just as many have opted to make use of the services that over 53 million US freelancers can offer.

The paradox of simultaneous martech consolidation and expansion, illustrated


As Jay McBain of Forrester wrote last year, there could be 1,000,000 software companies in the world by 2027.). Man, people sure do find anecdotes more persuasive than data. (As As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.). We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors.

Where and How Often Do Consumers Watch Live Video? [New Data]


By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy.

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The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019

Aberdeen HCM Essentials

By 2027, the average lifespan is projected to fall to 12 years. Last week I spent two days at QAD’s Explore 2019 conference. The first day of this annual event was filled with keynotes from executives covering the company’s product capabilities and roadmap as well as overall marketing messaging activities. It was robust with customer discussions and offered opportunities to interact with key company executives.

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[VIDEO] Future Proof Your Enterprise Content Program with Advice From SAP’s Amisha Gandhi


According to many analysts, as much as 75% of the S&P 500 will be replaced by 2027 due to digital incompetence and an inability to adapt to changing technology. By 2027, 375 huge companies could go the way of the candlestick maker. Keeping up with the pace of change in how consumers access information is no simple task. Whether you work at a five person company, or a Fortune 50 tech giant, your customers are insanely distracted.

The Effects of Natural Language Processing (NLP) on Digital Marketing

Single Grain

And grow it will – big data market revenues are projected to increase from $42B in 2018 to $103B in 2027 (and big text is part of big data). NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing.

The Ultimate Guide to the B2B Marketing Automation Solutions


is anticipated till 2027. The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal.

Navigation Design with the User in Mind: 4 Best Practices


By 2027, there will be more than 41 billion IoT devices around the world. As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever.

50% of Marketers are Hampered by Siloed Data

V12 Data

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. 50% of Marketers are Hampered by Siloed Data. Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

By 2027 all you might have to do is instruct your interface whom your client is, what type of campaign you are running, and the purpose of the campaign and the rest will be done for you. Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence.

Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

billion by 2027. If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed.

The Gig Economy Is Undeniably Growing… But Where’s It All Headed?


With one in three American workers now qualifying as a “freelancer” in some capacity — and 50% of American workers potentially being freelance by 2027 depending on which study you believe — the trend seems poised for an even bigger growth spurt.

A Look at Email Ten Years From Now


With all of this in mind, we’re going to make our own predictions about where email marketing is going, and what it might look like in 2027. Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.