QuanticMind
SEPTEMBER 21, 2023
OpenAI hopes ChatGPT Enterprise will answer employers’ data privacy concerns [:05] With all the buzz around generative AI , there’s also been significant concern around data and privacy—particularly from companies concerned with protecting their proprietary data. Sign up for the Basis Scout newsletter!
SmartBrief - Marketing
JANUARY 23, 2024
While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Although CTV has many benefits, some challenges to consider include ad fragmentation, privacy concerns and technical limitations. Privacy concerns are another challenge in CTV advertising. billion in 2024.
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Marketing Insider Group
JANUARY 16, 2023
36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. The US artificial intelligence market is expected to reach almost $600 billion by 2027. Personalization and Privacy. What Are 2023’s Biggest Marketing Challenges?
Top Rank Marketing
JANUARY 5, 2024
MarketingCharts AI Action: Marketers Are Boosting Their Spend In 2024 45 percent of marketers have said that they saw lack of experience as the top challenge when it comes to AI implementation, followed by 34 percent who cited ethical and privacy issues, and 33 percent who pointed to budget constraints, according to recently-shared report data of interest (..)
Only B2B
FEBRUARY 6, 2024
billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16
QuanticMind
JULY 13, 2023
Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Which country temporarily banned ChatGPT earlier this year over data protection and privacy concerns?
Liveintent
NOVEMBER 3, 2022
GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. Retail media unlocks an opportunity to reach in-market shoppers with relevant ads across retailer-owned, in-demand inventory and channels. Retailers must balance growth with maintaining control over their own destiny.
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