Martech

OCTOBER 20, 2023

Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians? However, their reports rarely delve into the crucial “why” behind the data. Your next move The era of waiting for monthly reports to guide your next move is over.

Analytics 124

Analytics Marketing Analytics Tools Forecasting Budget Programs 124

Valasys

MARCH 21, 2024

A report by Gartner states that by 2025, 60% of enterprises will have implemented data center and network automation to enhance agility. Moreover, the importance of rapid adaptation is underscored by a 2022 Economic Times survey, revealing that 87% of IT decision-makers consider agility a top priority in their data center strategies.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Modern B2B

MARCH 1, 2024

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

JANUARY 25, 2022

” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion by 2025.

Advertising Channels 98

Advertising Channels Campaigns Youtube Social Marketing 98

Outgrow

FEBRUARY 28, 2024

79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks. Nearly 100 million people are expected to work in the field of AI by 2025. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Salesforce Marketing Cloud

OCTOBER 19, 2022

What’s more, 70% of leaders reported their employees were happy, but only 44% of employees said they were. Download the report. But McKinsey went a step further and surveyed executives about not only workplace anxiety but fear as well. In a recent survey , 1,050 knowledge workers in the U.S. That shouldn’t be a surprise.

Work Management 98

Work Management Customer Surveys Lead Scoring Lead Ranking 98

Outgrow

FEBRUARY 25, 2024

79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks. Nearly 100 million people are expected to work in the field of AI by 2025. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam.

Statistics 52

Statistics Outgrow Resource Management Stats 52

ClickZ

DECEMBER 23, 2019

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. For retail marketers, says a new survey report from retail marketing platform Bluecore, that decade will be all about hyper personalization.

Email Marketing 92

Email Marketing Personalization Gartner Paid Search Agency 92

Zoominfo

OCTOBER 5, 2021

billion by 2025. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Market Analyst Reports: Glean insights about your industry, competitors, and customer base from reports compiled by market analysts.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Only B2B

JUNE 30, 2023

Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search. Consider the following relevant data: A survey by Gartner found that 80% of B2B buyers consider customer experience as the most significant factor influencing their purchasing decisions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Salesforce Marketing Cloud

JANUARY 18, 2022

Amazon will invest more than $700 million to retrain one-third of its workforce by 2025. A recent Bankrate survey reveals 55% of working Americans will look for a new job in the next year, while a PwC survey shows two-thirds of U.S. Salesforce survey. employees are currently looking for a new job. . Learn new skills.

Allocation 98

Allocation Training Customer Surveys Linkedin 98

illumin

OCTOBER 6, 2023

The app is predicted to be the top social app in daily minutes used by 2025. Hubspot ’s annual social media trends report found that “only 17% of marketers are cross-posting the exact same content.” By not predicting the popularity of Shorts, the company has put themselves in a tricky spot.

Social Media 89

Social Media Trends Media Cross-Selling 89

Televerde

JUNE 7, 2022

According to a 2020 report from Deloitte, ESG funds are expected to comprise nearly half of all managed investments by 2025. However, this ESG metric is often one of the easiest to measure and report on. To see where you stand on employee health and safety, you can anonymously survey your employees. Energy Efficiency.

Business 98

Business Enterprise Management Communities Work Management 98

Salesforce Marketing Cloud

OCTOBER 26, 2022

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. According to a Glassdoor survey from 2020 , 76 percent of job seekers and employees report that “a diverse workforce is an important factor when evaluating companies and job offers.”.

Training 98

Training Peer-to-peer Communities Class 98

Liveintent

MARCH 26, 2020

The New York Times reached $709 million in digital revenue this year, thanks in large part to its subscriptions, and announced its goal to reach 10 million subscriptions by 2025. Digiday also reported that publishers are using email to promote offers to people already in their database. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Video ad spending is expected to reach $456 billion by 2025. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. According to Upwork’s December 2020 Future Workforce Pulse Report, by 2025, the number of remote workers will increase 87% from pre-pandemic levels. In April 2020, the World Economic Forum reported more than 1.2

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Porch Group Media

JUNE 9, 2022

This is projected to increase by over 376 billion by 2025. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. . – The Radicati Group There are over 1.8 billion active Gmail users. – FinancesOnline In 2021, 319.6 hours spent per day.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. I love when brands engage with you on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Porch Group Media

JULY 14, 2021

According to Upwork’s Future of Workforce Pulse Report , 1 in 4 Americans will be working remotely in 2021. Upwork’s findings reveal that by 2025, 36.2 Upwork’s findings reveal that by 2025, 36.2 Check out these results from the three surveys Upwork ran on this topic. Source: Upwork. Source: Upwork. Source: Neighbor.

Trends 59

Trends First-Mover Advantage Planning Trigger Marketing 59

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Sprout’s employee advocacy software Bambu offers reports like this and much more. One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Biznology

APRIL 23, 2021

A recent survey by Prudential found that 42% of workers planning to leave their current roles graded their employers’ efforts to maintain culture a “C” or lower. ” Prudential’s Pulse of the American Worker Survey: Is This Working? new units needed by 2025.”

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

BenchmarkONE

SEPTEMBER 17, 2020

It’s expected to reach $80 billion by 2025. Check out some of these figures to see why: According to 48 percent of companies surveyed in 2018, improving the online sales funnel was one of their top sales priorities. In 2018, 46 percent of sales teams reported widespread use of CRM programs. . General CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

EveryoneSocial

DECEMBER 28, 2020

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. in social media usage , compared with July 2019, according to a GlobalWebIndex survey. But even before the pandemic, virtual selling was on the rise. Salesforce ).

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

B2B Marketing Directions

JULY 4, 2021

In a survey of digital marketing leaders conducted by Gartner in November and December of last year, 63% of the respondents said they still struggle with delivering personalized customer experiences. For example, in a 2019 survey of 3,000 people in the U.S., Source: "Rethink Personalization for Maximum Impact" (Gartner, Inc.,

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

xiQ

MARCH 2, 2022

According to The Survey of Business Uncertainty , “about 36.2 million Americans are estimated to be working remotely by 2025 and that represents a staggering 87% increase from the number of remote workers prior to the pandemic.”. The B2B sales and marketing landscape has evolved into a remote and virtual one in the past two years.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Salesforce Marketing Cloud

APRIL 27, 2022

In a recent survey by enterprise automation software company UiPath , two-thirds of executives said their companies were affected by a labor shortage, and nearly 80% said they will invest in automation to help offset the lack of workers. .

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Seismic

JANUARY 21, 2021

By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. In the 2020 LinkedIn State of Sales Report , 41 percent of buyers stated that they were more likely to consider brands that deliver personalized communication. The acceleration of digital transformation in sales will only continue.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

QuanticMind

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Luckily, as the higher education space has evolved, so too have the tools available to marketers. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

The Customer

OCTOBER 6, 2021

Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI. If You Can’t Trust Your Implementation Partner … Quick-Take: The Marketing State of Play Report found close to 30% of marketing leaders don’t feel like they can trust implementation partners or can’t find the right partners to support them.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Hinge Marketing

SEPTEMBER 13, 2023

billion by 2025 , there’s no doubt that virtual events and webinars are here to stay. The story doesn’t end there though as the data reports that High Growth Firms receive a net positive return on their investment in webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Sprout Social

NOVEMBER 30, 2021

According to a recent survey , 55.5% By 2025, US social commerce is estimated to be nearly a $79.6 Global Shopping Festival report revealed that livestream sales were at $6 billion, twice the previous year’s event sales. of consumers aged 18-24 and 48.7% of consumers aged 25-34 made at least one purchase on social media in 2021.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Bannerflow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. Twitter says that video is the fastest growing advertising tool on its platform.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Outgrow

MAY 26, 2021

Visa reports in their analysis that around 1 out 4 purchases are now conducted on social media. The popularity of email marketing is rising slowly but surely, as Statista reports that 61% of customers would choose to be contacted by brands via email. Smart Insights report that more than half (58%) of the top 1000 retailers in the U.S.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 79% reported that AI helped them focus more on the selling part. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59