Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. And it’s getting worse.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Integrated tech stacks built around centralized workflows will become the gold standard for businesses seeking efficiency and cost savings. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so. If 2023 was the year of talking about how to use AI, 2024 will be the year of using AI and discovering where it makes the biggest splash for your GTM organization.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s simply compiling what’s already been published, based on what it’s been trained to look for. This one is a little different.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Skills training for employees and teams to maximize AI benefits. How can AI tools improve efficiency and increase the quality of outputs? Want to join us ?

Marketing AI 110

Marketing AI B2B Budget Programs CMO 110

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) Looking to make your email pre-send checklist more efficient?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SalesIntel

APRIL 19, 2024

This tool sources data from public records, social media, and internal sources and can process large datasets efficiently. Efficiently processes large datasets of contact information. Assess whether the tool can efficiently exchange data with your current platforms without requiring extensive manual effort or custom development.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 1. Source Manufacturing Robots are now leveraging AI to increase productivity and efficiency.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

FEBRUARY 29, 2024

Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Ideally, this means the leader is willing to risk that results can improve with more efficiency and focus on existing efforts. Dig deeper: In this economy CMOs need to spend more on training, not tech 3.

Lead Scoring 115

Lead Scoring Lead Ranking Tips Marketing Management 115

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. The new way of selling is through putting out sales assets like case studies and trainings.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

Salesforce Marketing Cloud

JANUARY 22, 2024

We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative. In 2024, 7.5 Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1. million blog posts will likely publish every day.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Valasys

DECEMBER 18, 2023

As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. These technologies streamline processes, reduce manual labor, and enhance overall efficiency. The operability of technology within organizations has become more crucial than ever.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Lead Forensics

MARCH 21, 2024

Consider inviting guest speakers or arranging training sessions on topics like negotiation tactics or emerging market trends. By adhering to a structured agenda and avoiding unnecessary tangents, you demonstrate the value of efficiency and professionalism in every interaction.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Mereo

SEPTEMBER 7, 2023

And as we look ahead to 2024 with market uncertainty still looming at large and freezing decision-makers in their tracks , leaders need to work all the harder to prepare their teams to succeed in the year ahead. BUT IGNORE THIS: Revenue growth is the only measurement of success for training — that is a slippery slope.

Trends 45

Trends Television marketing Training Planning 45

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Modern B2B

APRIL 18, 2024

To achieve this, some are focusing on process efficiency, audience refinement, data driven decision making and upskilling teams – leaning on technologies like AI to provide additional support. In 2024, it’s no longer enough to be customer centric, you need to be customer obsessed. In Modern’s Digital Connections 3.0

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Martech

DECEMBER 12, 2023

Getting your MOps software to its full potential Diving deeper into the capabilities of tools you already have can uncover efficiencies and functionalities you aren’t using in full — or even know about. Identify areas where the process could be smoother or more efficient. We’d like to know how it’s been for you.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Martech

DECEMBER 12, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This will all help make processes more efficient, making the DAM even more valuable to the organization. Also, provide training on the new processes at these meetings or one-on-one. How will I communicate DAM processes to users?

Digital Asset Management 120

Digital Asset Management Process Work Management Customer Surveys 120

Salesforce Marketing Cloud

JANUARY 8, 2024

Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. Companies need to be working on formalizing training programs, but it might take a little while. Consider that 2024 is the year of early-stage AI adoption. A: Absolutely.

Marketing AI 107

Marketing AI Enterprise Management Marketing Automation Services Work Management 107

Martech

JANUARY 29, 2024

If we take a different view of this question, informed by consumer research, we asked the same question in our recent What Matters 2024 study and saw that 32% are currently avoiding fast fashion — the highest percentage among all generations surveyed. You can’t assume their individual wants and needs are in the model’s training set.

Marketing AI 114

Marketing AI Ethics Training Opinions 114

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

ClearVoice

FEBRUARY 5, 2024

Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management. Implement ethical AI training.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Supporting efficient workflows across markets. Determine required staff training and change management. It’s early 2024. You can do this.

CMS Development 119

CMS Development Allocation Budget Programs Business 119

Blue Flame Thinking

FEBRUARY 21, 2024

Efficient and cost-effective project execution hinges on the early identification and understanding of the project and client goals. Venturing into new coding languages requires specialized training. Accelerate your 2024 marketing plans Looking for help with web development in 2024? BFT can help.

Process 52

Process Marketing Management Trigger Marketing Planning 52

Seismic

APRIL 16, 2024

With the ability to leverage data and insights, provide continuous learning and coaching , and streamline communication, enablement is a top priority for companies in 2024 and beyond. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Our recommendations: Beyond ensuring employees have a general understanding of your AI strategy and goals, start tactically with employee training to create and refine prompts.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 29, 2024

I am trained with MarTech content. Customer Support and Chatbots: AI-powered chatbots can provide instant and accurate responses to customer inquiries, improving customer support efficiency and satisfaction. By harnessing the power of AI, startups can gain a competitive edge and achieve their growth objectives more efficiently.

Startups 111

Startups Marketing AI Best Practices Customer Satisfaction 111