Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 17 Diana Firican AHA Coaching and Training Contact Diana Firican Score: 46.10 com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Whether it’s content development or video production , the tools are fast and produce a pretty good output if trained appropriately. In your inbox.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Vendors 108

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. In fact, according to The State of AI in Enablement Report , nearly 9 out of 10 respondents shared that their organizations plan to make further investments in enablement technology in 2024. Optimize your tech stack New year, new budget.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

B2B Marketing Exchange

JANUARY 3, 2024

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. Their insights may spark inspiration as we enthusiastically embrace the opportunities that 2024 holds. Demand Generation Mkg Manager, Nexthink What is your PERSONAL new year’s resolution for 2024?

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Square 2 Marketing

FEBRUARY 13, 2024

One month down in 2024 and 11 more to go. You’re not training the sales team you do have. How is your sales effort going? Did you hit your number in January? How’s February looking? If you’re like most of the CEOs I’ve talked with over the past few months, you’re up one month and down the next. You don’t have the right marketing.

Training 85

Training Planning Analytics Generation 85

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Training your team on an AI platform requires a systematic approach. As with training, evaluating AI tools requires a systematic approach to ensure effectiveness.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Skills training for employees and teams to maximize AI benefits. The post AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer appeared first on Heinz Marketing.

Marketing AI 98

Marketing AI B2B Budget Programs CMO 98

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Training your chatbots to deliver timely and relevant responses to customer queries.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Sprout Social

FEBRUARY 29, 2024

Education and training in AI ethics and application enable businesses to inform their workforce about AI’s potential and limitations and how to leverage it responsibly. Regular audits by trained experts are necessary to assess AI performance and identify potential issues like biases that may emerge over time.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 1. Conclusion So, as we welcome AI in 2024, let these statistics be more than just data points.

Statistics 52

Statistics Outgrow Resource Management Stats 52

SalesIntel

APRIL 19, 2024

Customer Support and Training: Prioritize lead enrichment tools that provide robust customer support services, including technical assistance, troubleshooting, and account management. Inquire about training resources and materials offered by the provider, such as documentation, tutorials, webinars, or personalized training sessions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Top 50 Global Thought Leaders and Influencers on Culture 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Jonathan H. 44 Diana Firican AHA Coaching and Training Contact Diana Firican Score: 32.75

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. The new way of selling is through putting out sales assets like case studies and trainings.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. One wonders what the other 5% see around the corner.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Salesforce Marketing Cloud

JANUARY 22, 2024

In 2024, 7.5 Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1. AI content generation tools can be trained on brand voice-and-tone guidelines, but they can’t pick up on the nuances. million blog posts will likely publish every day. Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

CMSWire

JANUARY 18, 2024

Will 2024 be the year that generative AI hits a major roadblock with copyright infringement in the training of LLMs? A new year brings new challenges. Continue reading.

Copyright 120

Copyright Generation Training 120

The Customer

JANUARY 22, 2024

They have a train, E.B. You can get on a train.” Moss podcast wherever you listen to B2B podcasts, or at: [link] The post The Insider’s Scoop on CES 2024: Walking and Talking with Marketers appeared first on theCustomer. I mean, their display has to be a half-acre and have cost a million plus dollars.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Lead Forensics

MARCH 21, 2024

Consider inviting guest speakers or arranging training sessions on topics like negotiation tactics or emerging market trends. Try out Lead Forensics today and revolutionize your lead generation game: [link] The post 15 Engaging Sales Meeting Ideas to Motivate Your Team in 2024 appeared first on Lead Forensics.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Martech

FEBRUARY 29, 2024

Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools.

Lead Scoring 101

Lead Scoring Lead Ranking Tips Marketing Management 101

Valasys

DECEMBER 18, 2023

As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. Continuous training and development in emerging technologies empower employees with the skills and knowledge needed to navigate the evolving tech landscape effectively.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Mereo

SEPTEMBER 7, 2023

And as we look ahead to 2024 with market uncertainty still looming at large and freezing decision-makers in their tracks , leaders need to work all the harder to prepare their teams to succeed in the year ahead. BUT IGNORE THIS: Revenue growth is the only measurement of success for training — that is a slippery slope.

Trends 45

Trends Television marketing Training Planning 45

B2BMarketing.net

DECEMBER 20, 2023

B2B Marketing & Inflexion Group are hosting a series of short “Meet the Trainers” webinars between the 10th & 11th of January 2024. This will be a perfect introduction before each course starts.

Account Based Marketing 59

Account Based Marketing ABM Advertising Agencies Paid Search Agency 59

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Salesforce Marketing Cloud

JANUARY 2, 2024

Then, use data at every stage of a sale and during training and coaching. Data-driven training will help your team learn to make choices based on evidence rather than speculation.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Martech

JANUARY 2, 2024

They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. While ChatSpot is trained by HubSpot to help perform tasks within the platform, its genAI component is powered by ChatGPT. Of course, it will take the courts a long time to resolve the issues being raised.

Copyright 102

Copyright Marketing AI Training Hubspot 102

Salesforce Marketing Cloud

JANUARY 2, 2024

Then, use data at every stage of a sale and during training and coaching. Data-driven training will help your team learn to make choices based on evidence rather than speculation.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64