Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 119

eCommerce Enterprise Management Paid Search Agency Marketing Management 119

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. We discuss AI, of course.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Valasys

MARCH 11, 2024

Imagine being a digital detective, but instead of solving mysteries, we’re exploring the world of link building in 2024. Also find the cool things happening with it in 2024. Advancements in Link Building Strategies In 2024, link building is getting even cooler with some fancy new tricks. So everyone can see it first.

Marketing AI 40

Marketing AI Ad Building Link Building Eye-Tracking 40

Salesforce Marketing Cloud

DECEMBER 6, 2023

This art of creative problem-solving and science of usability are necessary in the age of AI. Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

Design 72

Design Trends Guidelines Class 72

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Gmail will sunset its simple HTML view in January 2024. Community happenings HubSpot’s INBOUND —a conference for business, marketing, and sales leaders— took place in Boston from September 6th to 8th.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 The Conversation U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. An upcoming marketing trend is __.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments. Will AI replace SEO? Blame marketers. Users don’t like the AI-driven content that’s flooding us.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Martech

JANUARY 8, 2024

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief.

Google 111

Google Domain Customer Surveys Advertisements 111

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Email Marketing 108

Email Marketing CAN-SPAM Work Management Advertising Agencies 108

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Large language models (LLMs) are a type of AI that can generate human-like responses by processing natural-language inputs.

API 138

API Generation Ad Building Paid Search Agency 138

Valasys

APRIL 16, 2024

Within the ever-evolving landscape of artificial intelligence, generative AI emerges as a pivotal force, revolutionizing our engagement with technology. The projected surge of the generative AI market to a remarkable $66.62 That’s the power of RAG. RAG specializes in precisely this.

Marketing AI 40

Marketing AI Generation Dwell Content 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e. We’d like to know how it’s been for you. blocklist) several years beforehand.

Opt-out 116

Opt-out Advertising Agencies Advertisements Advertising 116

Modern B2B

DECEMBER 4, 2023

This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. One of the most significant advantages of this system is the reduced reliance on complex coding skills, making it more accessible to all marketers.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! Should AI attempt absolutely everything? A “force migration” will start in 2024. Bite-sized posts, made for sharing?

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Modern B2B

NOVEMBER 16, 2023

This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. One of the most significant advantages of this system is the reduced reliance on complex coding skills, making it more accessible to all marketers. The post Keeping pace 2.0:

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Martech

MARCH 6, 2024

Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. Lower volumes = safer results. It’s like your digital ID.

Outreach 112

Outreach Effectiveness CAN-SPAM Domain 112

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Standard

NOVEMBER 14, 2023

This month, Statista reported a 56.16% probability that the US economy will fall into an economic recession by September 2024. In the corporate marketing sphere especially, tightening budgets and resource constraints are forcing many of us to grapple with how to ‘do more with less.’ So, how do we fix it?

Budget Programs 96

Budget Programs Content High Quality Lead Correlation 96

chiefmartech

FEBRUARY 7, 2024

Dear marketing readers: hang in with me here. Whenever I publish an article about growing no-code use in marketing and martech — such as last week’s Every marketer a data analyst and an engineer… delusion or destiny? — Marketing ops, sales ops, rev ops — these disciplines thrive on logic and programmatic thinking.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. This is where I get heated.

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. Thinkers360: How do you utilize Thinkers360?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. 2024 is going to be even more challenging and exciting. No 2024 tool list is complete without including at least one generative engine. Perplexity.AI

Tools 117

Tools SERP Planning Domain 117

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129