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G2 adds high profile new ABM integrations

Martech

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation.

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February 2019 B2B Blog Post Round-Up

Zoominfo

But, we’re back and better than ever with our February 2019 installment. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Keep reading! What is a buyer persona?

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3 Martech Trends That Defined 2019

Aberdeen

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Data Privacy Maturation.

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7 Creative Company Profile Examples to Inspire Your Own

Hubspot

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

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B2B Conference Recap: SiriusDecisions Summit 2019

Rev

Or, Gidget Goes to SiriusDecisions Summit 2019. Some might be doing market research or wanting to gather information for a specific problem they’re facing in their business. Don’t Multitask, You’ll Miss A Lot of Great B2B Information. The post B2B Conference Recap: SiriusDecisions Summit 2019 appeared first on LeadCrunch.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

Quality news, information, and stories will always attract an audience. The disruption we feel prods us to hunt for insights and information that help us seize the day and get a grip on the future. Kaplan led the design and created an editorial strategy for the news site, which launched in May of 2019.

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Social media checklist: Action items for social marketers in 2019

Sprout Social

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Consumers learned about website cookies and what information they were sharing with companies. Reexamine your Pinterest profile. The conclusion?