Vidyard

JANUARY 10, 2018

As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. YouTube creators even started posting longer videos to increase time metrics favored by the platform’s algorithm. The post 2018’s Content Metric of the Year: Time appeared first on Contently. Time is money.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring Dwell 131

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. Beef Loving Texans. Personalized videos to battle GDPR.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

ClearVoice

FEBRUARY 27, 2020

Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it more user-friendly. ” Instagram has made some recent big moves that show it is getting serious about making IGTV a successful video platform that can compete with YouTube.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

Brandnew

MARCH 27, 2018

We have analyzed the German term for Easter (Ostern) on YouTube. What is happening on YouTube around Easter? Half of the top 10 videos with most views in the last 30 days have not been posted in 2018. YouTube is about longterm traffic. These insights are powered by VeeScore.

Youtube 45

Youtube Paper Video Marketing Traffic 45

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 85% of people say they'd like to see more video from brands in 2018. LinkedIn is poised to fly in 2018. Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. Getting ready for 2018 with Account Based Marketing. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites.

Social Marketing 267

Social Marketing B2B Marketing Video Marketing B2B 267

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com. Grade: B-.

Planning 65

Planning Emarketing Amazon Transparency 65

Navigate the Channel

JULY 12, 2018

When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives.

Youtube 50

Youtube Video Marketing Outreach Facebook 50

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. The takeaway here is that brand trust is built on honesty and authenticity. Think again. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Considering those numbers, 48% of marketers are already planning to include YouTube in their content strategy in the coming years.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Vidyard

OCTOBER 21, 2018

YouTube Partners with Eventbrite to Sell Concert Tickets on Music Videos YouTube is extending its ticketing initiative, already live with Ticketmaster, with the new addition of Eventbrite. when watching YouTube Official Artist Channels. The post Vidyard Newsletter Recap – November 17th, 2018 appeared first on Vidyard.

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond. 2018 is the year that many companies will begin this kind of marketing in earnest. Let’s take a look: Transparency.

Business to Business 79

Business to Business Tactics Trends Business 79

KoMarketing Associates

APRIL 2, 2020

This is a slight increase from the 94% who reported utilizing social media back in 2018. Last year, 52% of these businesses said they were using the social media platform to reach out to customers and prospects, which is an increase from just 36% that reported the same back in 2018. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. But, considering content strategies for 2018, there are some key approaches that will remain constant no matter what content formats you choose.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. In 2018, brands looking to expand their marketing efforts should at least consider Instagram as an option, especially those that want to improve their content marketing outreach and ROI. Personalize content for B2B audiences. Data-driven algorithms rule the Internet.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform. On average, Instagram Stories have had a 7% reach rate throughout 2020, which is an increase from the 6.7%

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Twitter will receive more than half of its ad revenue from video in 2018. 360 video and virtual reality.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Hubspot

AUGUST 10, 2018

But now, YouTube is poised to surpass Facebook for the #2 spot. At the same time, engagement with Facebook Page posts has dropped 50% , and during its Q2 2018 earnings call, the company revealed a plateaued number of daily active users in the U.S. That order is as follows: Google. billion visits each month over the past two years.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

chiefmartech

DECEMBER 18, 2017

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. VERTICAL COMPETITION (2018 Update).

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

ClearVoice

NOVEMBER 21, 2018

So many great things have happened in 2018 that make it easier for you to do your job. Let’s count together the content marketing updates 2018 has bestowed upon us: So many great things have happened in 2018 that make it easier for you to do your job. Don’t believe it? Don't believe it? Thankfully.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Hubspot

MARCH 21, 2018

Unlike other email accounts, you can use your Gmail address to log into and manage your YouTube account, as well as collaborate on shared documents and spreadsheets right from a cloud-based Google Drive. And with that, you have some of the best options for free email accounts in 2018. But who knows?

Best Practices 101

Best Practices Work Management Marketing Management Domain 101

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Considering those numbers, 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Ramp Up Social Networking and Personalize Connections.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality. This content lets you leverage that.

Social Media 67

Social Media Trends Media B2B 67

KoMarketing Associates

MARCH 22, 2019

Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content. Marketers are using video in several different applications as well.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Webbiquity

SEPTEMBER 19, 2017

Given the importance of strategy documentation and team communication to marketing success, it’s likely this will be an area of focus for a lot of marketing groups in 2018. Tweets and YouTube videos may be the “bookends” of social content strategy. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361