PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. The Evolution of Big Data. 2017 At a Glance.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Webbiquity

MARCH 8, 2018

So, as a small business, how are you going to get your foot on the influencer ladder? Micro-influencers have a small but highly-engaged, targeted following (top of the funnel). Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Source: [link].

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Two out of three Facebook users visit local business pages once a week. Why LSM matters. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

BenchmarkONE

JANUARY 10, 2019

Marketing is a living industry, quickly adapting to changes in the business world and the ways that we communicate. The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Macy’s plans on expanding this program in 2019. Content Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Zoominfo

OCTOBER 20, 2020

Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. Small companies show spunk in total launch numbers.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Invest in Paid Promotion. More good news: paid promotion is simple.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Buffer

NOVEMBER 1, 2018

What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? I think it’s too early for small businesses to dismiss IGTV right away. This is the trend that Instagram has betting big on with IGTV. And it has been showing a general upward trend since 2013.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Compilers like Neustar and Merkle are also entering the business. The numbers are still relatively small but the potential is huge. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. The results were notable.

Privacy 162

Privacy Zoominfo Press Sample 162

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

SmartBug Media

DECEMBER 28, 2018

Each year, many trends come and go. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Many businesses stream live videos to promote their brands. Trends to Watch in 2019. Doing so will make a difference!

Social Media 83

Social Media Trends Media Blogger 83

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. We don’t see this trend abating any time soon. Expertise wins new business.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Understanding the ESP landscape The ESP landscape is continuously evolving to meet the changing needs of businesses and individuals. And you all delivered!

Service 95

Service Peer-to-peer Eloqua Opinions 95

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.)

Privacy 266

Privacy Personalization Planning Marketing Management 266

Hubspot

JUNE 7, 2018

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. If you’re a freelancer or work for a small business, you probably use invoices to bill clients for services.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. Only a third of the firms considered high-growth are small or micro firms.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Scoring 72

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). business/customer intelligence platforms.

API 70

API Enterprise Management Marketing Management Advertising Agencies 70

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. The Rise of the Mature User.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. These small steps should help you, the B2B vendor, overcome the 2018 buying disconnect.

Buy 172

Buy B2B Vendors Transparency 172

Hubspot

JANUARY 31, 2018

Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Outbound Engine

JANUARY 21, 2019

I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. To keep existing customers and find new ones, small businesses need to not only stay up-to-date on the latest digital marketing trends but also spend time and money incorporating them into their marketing plans.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. Here's where we'll keep a timeline all year long of Google's major changes, and what each means for your business. August 16, 2018: Expandable Snippets by Topic.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Businesses are looking for new ways to solve the eternal mystery called a customer. What are the trends that the brands are missing out on? So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! What’s the secret of standing out in the crowd of ‘me-too’ strategies?

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52