Litmus

JUNE 23, 2023

Here’s how some of them look like in Gmail: Check out some more examples of other brands successfully using this hack to optimize their preview text: Does it impact email deliverability? While there are concerns from the community and email marketers regarding email deliverability and use of this hack, we haven’t experienced any issues.

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

eDataSource

NOVEMBER 8, 2018

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. November 8, 2018. eDataSource plans to begin rolling out EVUN on its technology platform in December 2018. eDataSource, Inc.

Deliverability 40

Deliverability Lead Ranking Aggregators Privacy 40

eDataSource

NOVEMBER 8, 2018

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. November 8, 2018. eDataSource plans to begin rolling out EVUN on its technology platform in December 2018. eDataSource, Inc.

Deliverability 40

Deliverability Lead Ranking Aggregators Privacy 40

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. According to NeverBounce , a good target for marketing emails is below 3%, with anything over 5% potentially affecting email deliverability.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Litmus

AUGUST 24, 2021

Check out some more examples of other brands successfully using this hack to optimize their preview text: Does it impact email deliverability? While there are concerns from the community and email marketers regarding deliverability and usage of this hack, we haven’t experienced any issues. Take control of your preview text.

Deliverability 144

Deliverability Display Communities Newsletter 144

KoMarketing Associates

MAY 8, 2019

DemandMetric in partnership with ReturnPath recently published “The State of Email Engagement” report, and discovered that the majority of email marketers who practice list segmentation (46 percent) say that it is a “good” driver of deliverability. This suggests that more marketing emails are successfully reaching the inboxes of customers.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. On nDash, you now have the option to create a campaign , which is a series of deliverables all related to a particular theme, topic, audience, or initiative. 2018 in Review appeared first on nDash.co. nDash for Internal Teams. Campaign Management. The Content Calendar.

RSS 64

RSS Work Management Hubspot Deliverability 64

eDataSource

AUGUST 23, 2018

The table below describes email send activity for the various brands, as well as inbox and engagement performance for the requisite brands, including date of earliest observed related 2018 campaign, and activity and engagement statistics for the comparable period last year. All are product-focused; three with explicit category references.

Activities 44

Activities Amazon Deliverability Statistics 44

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Martech

MAY 19, 2022

Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Validity acquired email analytics and deliverability provider 250ok in February 2020, cementing its deliverability and data quality capabilities. SUBSCRIBE.

Marketing Report 103

Marketing Report Email Marketing Enterprise Management Work Management 103

KoMarketing Associates

JUNE 25, 2019

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent. In terms of read rate, the average rate in 2018 for business and marketing emails was 17 percent.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

SendX

JUNE 23, 2021

From April 1 to September 30, 2018, Canadians made 137,029 complaints to the Spam Reporting Centre, more than 5,000 each week. The following confirmations are not within the scope of project deliverables: receiving unsubscribes by SMS and publishing blog entries on micro-blogging and social networking sites. What does Consent Entail?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Litmus

NOVEMBER 7, 2018

Users of third-party deliverability monitoring tools are more than twice as likely as non-users to report being blacklisted, suggesting that many brands have been blacklisted and simply aren’t aware of it. The majority of brands are now using their open and click data to trigger reengagement campaigns to inactive subscribers.

Analytics 55

Analytics Peer-to-peer Deliverability Brand Identity 55

PureB2B

SEPTEMBER 10, 2018

Make sure they have a good track record of providing B2B lists that have excellent engagement and deliverability rates. The post Should You Buy B2B Leads in 2018? Your vendor should be able to tell you where or how they got the data that they’re providing. You can also look for data list companies that offer free trials.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Hubspot

JUNE 7, 2018

Here, we’ll delve into 11 of the best free Google Sheets Templates for any marketing role in 2018, so you can create better spreadsheets while saving valuable time to focus on more important things -- like the data itself. It knows what you need, and offers it without any manual input.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

KoMarketing Associates

MARCH 7, 2019

Return Path published the “2018 Deliverability Benchmark Report” and discovered that the average global inbox placement increased by five percentage points over the past 12 months (85 percent versus 80 percent in the previous 12 months).

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

KoMarketing Associates

SEPTEMBER 18, 2018

Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months). In the U.S., in particular, U.S. Email Marketing Effectiveness Continues to Rise.

Marketing Report 121

Marketing Report Email Marketing Deliverability Advertising Benchmark 121

PureB2B

SEPTEMBER 10, 2018

Make sure they have a good track record of providing B2B lists that have excellent engagement and deliverability rates. The post Should You Buy B2B Leads in 2018? Your vendor should be able to tell you where or how they got the data that they’re providing. You can also look for data list companies that offer free trials.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

B2B Marketing Directions

FEBRUARY 25, 2024

Specifically, the authors analyzed data relating to more than 2,000 ad campaigns entered in competitions from 2018 to 2022. They were memorable, valuable, and deliverable. These competitions typically require their entrants to provide information about how well their ads worked. But what makes such promises effective?

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

KoMarketing Associates

MARCH 13, 2018

When it comes to programmatic management challenges, most respondents (73 percent) identified a need for better insights/reporting deliverables from data sources and analytics. In 2018, two-thirds of respondents said they intend to increase their spend on programmatic advertising.

Advertising Agencies 121

Advertising Agencies Customer Surveys Advertisements Advertising 121

Litmus

JULY 8, 2021

Deliverability metrics. In the long term, how subscribers of a particular inbox engage with your emails and whether you abuse their platform adds up, potentially leading to deliverability problems. So if one campaign has a spike in negative metrics, that probably won’t cause deliverability issues. Soft and hard bounce rates.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. 2020 Deliverability Report ). Marketo 2018 ). 1,331,275,741, to be precise, according to our October 2020 Email Deliverability Report. It’s surprising to see, then, that only 11% of emails are sent with a personal sender name instead of a company name ( SuperOffice 2018 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Forbes shares that “70% of full-time employees work remotely at least one day per week, according to a 2018 research study from Switzerland-based serviced office provider IWG”. Your team should have set deliverables, and they should be manageable and in line with what you’d expect from on-site employees.” Keep Productivity Alive.

Product 158

Product Paid Search Agency Companies Work Management 158

Vision6

JANUARY 16, 2022

Here’s a breakdown of the current regulations in place around the world: Australia Spam Act 2003 Europe General Data Protection Regulation (GDPR) California Consumer Privacy Act of 2018 (CCPA) USA CAN-SPAM Act. That way you can ensure all your messages are optimised for deliverability. Take a look at our Compliance Hub.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

eDataSource

DECEMBER 9, 2019

Inbox performance, measured here as the percentage of campaigns exceeding 90% deliverability, also covered a wide range of performance. for Amazon: Deployed 9.429 total campaigns in the relevant 2018 period; 6,350 in the comparable 2019 period. 92% of those campaigns achieved 90% or better deliverability in 2018, versus 89% in 2019.

Merchandising 64

Merchandising Amazon Deliverability Multi-Channel 64

Litmus

APRIL 19, 2021

Incorporating Litmus into your email workflow helps ensure your emails are pixel-perfect with every send—increasing deliverability and brand appeal. Originally published on September 20, 2018, by Chad S. Ensure your emails are on-brand and error-free, every time. Try Litmus for free ?. Last updated April 19, 2021.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Adobe Experience Cloud Blog

OCTOBER 23, 2018

For the digital marketer in 2018 and beyond, email open/click and read time data are available on an individual level, and smart marketers are using this data to make their email programs responsive. Email Deliverability Basics. Back then, a marketer could SELL a campaign that mattered. Things are different now.

Email Marketing 134

Email Marketing Deliverability Marketing Automation Services Click Rate 134

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. For instance, Oracle Marketing Consulting’s Email Deliverability Services team becomes concerned when one of our client’s open rates dip below 10% at an individual mailbox provider, as that tends to lead to junking and blocking.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Buffer

OCTOBER 30, 2018

When the New York Times dropped their fake follower exposé in January 2018, marketers shared a collective head nod of approval. If you can pay your influencers, you’ll have more of a say on their final content deliverables. Care about more than a following. Paying influencers is beneficial to both parties, if done correctly.

Deliverability 104

Deliverability Business CAN-SPAM Advertising Agencies 104

eDataSource

DECEMBER 4, 2018

The 2018 Holiday shopping season officially launched over Thanksgiving weekend, with its usual spectacle. 2018: 11/15 - 11/262017: 11/16 - 11/27. for Amazon: Deployed 9.429 total campaigns in the relevant 2018 period; 8,247 in the comparable 2017 period. Total Campaigns. Black Friday/Cyber Monday Campaigns. Camps Dpld. >90%

Merchandising 51

Merchandising Deliverability Amazon Analysis 51

Sprout Social

FEBRUARY 3, 2022

Figure out your necessary resources and deliverables. Consider key duties and deliverables for a campaign such as: Graphics, logos and ad designs. This includes deadlines, deliverables and the “who’s who” of your marketing push. In short, what do you need to make your marketing campaign ideas a reality?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Valasys

APRIL 24, 2019

He explained that in addition to this increased capacity and scale, their combination will allow them to offer clients a much more robust set of email marketing solutions which would include creative, technology, strategy, operations, deliverability, analytics, and privacy.

Enterprise Management 58

Enterprise Management Paid Search Agency Advertising Agencies Marketing Management 58

sagefrog

FEBRUARY 28, 2024

With the advent of the General Data Protection Regulation (GDPR) in the EU in 2018, the international landscape of email marketing underwent a similar significant transformation. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. So putting up opt-out barriers not only jeopardizes your legal compliance but can also hurt your deliverability as well. Originally published on January 22, 2018, by Bettina Specht. Half of U.S.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Mailmunch

MAY 27, 2021

According to the General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, most email marketers are legally obliged to allow recipients to opt-out of emails they no longer wish to receive. Your email deliverability and IP reputation will be harmed. But there is a drawback to that. .

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

Goolara

DECEMBER 6, 2018

It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme.

Rules 49

Rules Tagging Email Marketing Ads 49