Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. One of the fastest paths to a boardroom conversation is comparing these two trend lines along with a plan to impact changing their trajectory. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

KoMarketing Associates

JULY 3, 2018

According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. In truth, you can start small by simply personalizing subject lines in an email blast. Why or why not? “I This is a great question.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Adobe Experience Cloud Blog

MARCH 29, 2018

Straight away, the technology played more than a passive role; the computer contradicts the episode’s eponymous villain Harry Mudd during his interrogation, to which he responds “Blast that tin-plated pot!” According to Gadgets 360 , the big trend at CES 2018 was “a voice assistant in every corner of your house.” Looking Ahead.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 106

Social Media Social Marketing Media Business 106

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. ” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. View this post on Instagram. ready for a teal breaker?

Social Media 102

Social Media Media Tagging User-Generated Content 102

Content Marketing Institute

NOVEMBER 18, 2017

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): The quick hits – Notable news and trends. (10:40 18:44): 2018 predictions from the C-suite. Download this week’s PNR: This Old Marketing podcast.

Budget Management 82

Budget Management Stats Spending Content Marketing 82

Digilant

MAY 11, 2021

Statista found that in 2018, only 10% of all global luxury good sales were made online. And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. Luxury brands have long relied on the in-store shopping experience to lend the majority of sales. What are their demographics and psychographics.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Did you hear?

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

ClearVoice

DECEMBER 16, 2018

2018 saw similar developments. In fact, a September 2018 survey by Voicebot.ai Based on the current trends, here’s our inside scoop on useful blends of marketing automation software and chatbots that you can expect to see in the coming year. This article was originally published in January 2018. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Content Standard

SEPTEMBER 5, 2018

Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks. Longer is best: No five-minute blasts will do; this discussion on Reddit shows many streamers are at it for hours, while some streams run 24/7.

Brand Identity 54

Brand Identity Branding Gartner Cable 54

TrustRadius Marketing

NOVEMBER 1, 2018

Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got 2018 behind us, and can now make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Litmus

MAY 3, 2019

The 1990s shepherded in the era of “batch and blast”, which saw companies scooping up email addresses and sending the same message to everyone on that list. The anti-spam legislation trend continues today. And, in 2018, the European Union introduced the General Data Protection Regulation , or GDPR.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Buffer

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

QuanticMind

MAY 29, 2018

One of the Hottest Trends in Online Advertising. It’s somewhat ironic that it took until 2018 for the industry to get here, but with the rise of video advertising content, relevance, and consumer interest, there’s now an easy way to syndicate this high-engagement content to reach greater audiences beyond just Youtube.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Video Marketing 40

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

EveryoneSocial

JANUARY 30, 2018

Here are a few sales enablement predictions to pay attention to in 2018 and beyond. Below are my sales enablement predictions for 2018. The reason is simple: traditional channels such as email and phone are becoming less and less effective, a trend that is not going to reverse course. In a word: monolithic.

Work Management 67

Work Management Marketing Management Mobile Advertising Vendors 67

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy. . There are two types of brands in this world: one type that sends personalized emails and the brand that blasts their entire mailing list. Code it Like it’s 2017. Hyper-Personalization.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Navigate the Channel

NOVEMBER 28, 2017

Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so. For instance, if you are not using dynamic content insertion as a daily technique in your email blasts, you have some catching up to do. Marketing Automation. Channel Integration.

B2B Marketing 113

B2B Marketing Top of Funnel Account Based Marketing B2B 113

Sprout Social

SEPTEMBER 25, 2018

Consider that Twitter is a prime platform for blasting stream updates and commenting on industry news. The platform’s dedicated gaming section boasts nearly 80 million subscribers as of September 2018 and represents some of YouTube’s most-viewed content. — ZSleyer (@ZSleyerDE) September 19, 2018.

Social Media 93

Social Media Media Youtube Lock-In 93

Engagio

AUGUST 6, 2019

While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Demand Gen vs. ABM.

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Unbounce

AUGUST 6, 2021

When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. A 2018 Google survey showed that less than 40% of marketers were using consumer research to drive their decisions. Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

OCTOBER 14, 2017

00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.” The quick hits – Notable news and trends. (13:25 Download this week’s PNR: This Old Marketing podcast. Show details. (00:01): ” (00:40): Robert muses on this week’s theme: Are you succeeding in spurts? . (06:05):

Paid Search Agency 90

Paid Search Agency Advertising Agencies Content Marketing Amazon 90

Optinmonster

JANUARY 15, 2020

million people used mobile payments (and that number is up from 55 million in 2018 and 48.1 Ok, you should have done it in 2018, but you got busy with other stuff. Because all trends point to its continued growth in the world of eCommerce. A few years ago, millennials got blasted for constantly texting. In 2019, 61.6

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Single Grain

JULY 18, 2019

Practically speaking, they’ve become a necessity for brands on Facebook since the site tweaked its algorithm at the start of 2018 to promote more posts from family and friends and less commercial content. Membership of Facebook Groups climbed 40% in 2018, with more than half of the network’s users (1.4 Struggling for a topic?

Facebook 111

Facebook Spending Webinar Metrics Paid Search Agency 111

ConvertKit

OCTOBER 3, 2019

Her SEO and Google Trends research also confirmed that air fryers were having a bit of a “moment.”. And she made a declaration in the summer of 2018: “In a year I want to quit my job and do this full-time.”. In December of 2018, just five months after her Summer Declaration, Tanya’s blog income matched her lawyer's salary.

Blogger 104

Blogger Eye-Tracking Impressions Viral Marketing 104

Sprout Social

DECEMBER 12, 2018

Based on what we saw in 2018 , the answer is surprisingly simple. Consider how features such as Sprout’s social media analytics and trend reports clue you in on how you can grow your following as well. Again, you can’t just blast your own content over and over if you want to grow your following. Hey, we get it.

Social Media 111

Social Media Tools Media Work Management 111

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. So, email blasts aren’t actually always email blasts at all. The tags decide who gets which emails and when.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Single Grain

SEPTEMBER 6, 2023

77% of people surveyed say the most important group they’re part of now operates online: Fun fact: In 2018, Zuckerberg said he wanted to see the number of users in these Groups climb to one billion by 2024. Let them know that your Facebook Group exists: Mention it in email blasts. He reached that goal more than one year early!

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52

Single Grain

MAY 12, 2020

Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee , as well as on Instagram, Twitter and LinkedIn: If you need some more ideas for your vlog topics, check out the most-subscribed YouTube channels : 2) Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. More budget will be allocated to social media management in 2018 by 38% of small business owners. Statista, 2018 ). Google , 2018). B2B Marketing. Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Outbrain

OCTOBER 9, 2019

Plan your campaigns and discounts months early and send your email blast weeks ahead so that your customers can prepare for what you will be offering.Check out the recording of Outbrain’s recent Black Friday digital marketing webinar. In 2018, Amazon claimed that it sold more items on Cyber Monday, breaking its records. percent at $7.9

Campaigns 28

Campaigns Ad Building Allocation Ideal Customer Profiles 28

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Content Standard

OCTOBER 15, 2018

Research published in early 2018 by IBM’s Institute for Business Value found that among the CMO’s most pressing mandates was increased responsibility for managing the end-to-end customer experience —including exerting influence over departments outside marketing, like sales and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Moz

FEBRUARY 4, 2019

We gathered all 70 campaigns closed out of our digital PR team’s pipelines in the second and third quarters of 2018 with pitch counts below 70 and determined the average of each metric. This collection of data offers valuable insight into correlations to help us infer patterns and trends.

PR 49

PR Press Optimization Outreach 49

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111