Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! You can personalize the workflow so that a new customer, a returning customer, and a frequent buyer, receive unique, relevant messages every time.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. More emphasis on targeted, relevant, well-timed content. In 2018, only 67% answered that way. That dropped to 50% in 2018. CMIContent #research Click To Tweet.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Users are more likely to interact with relevant display ads.

Display 52

Display Advertisements Advertising CTR 52

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. The book seemed particularly insightful and relevant after watching the momentous 2016 US presidential election.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. What gems are in your bookmarks?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September! For instance….

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Look at how content is performing over time to determine which topics are most relevant to the top of your funnel. Relevance | Co-Founder. . . We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Inbox Insight

AUGUST 1, 2017

You should research what topics would be relevant, what keywords your content should contain and how to make sure your whitepaper/eBook etc. To get it in-front of an audience that will find it the most relevant, is one of the biggest challenges. Using the formula (gain from investment – cost)/cost = ROI to benchmark performance.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 75

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Stevens & Tate

JANUARY 4, 2019

This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. Review your 2018 marketing strategy and tactics. Review your 2018 marketing strategy and tactics.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Planning 40

Stevens & Tate

JANUARY 4, 2019

This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. Review your 2018 marketing strategy and tactics. Review your 2018 marketing strategy and tactics.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Planning 40

Vidyard

MARCH 23, 2021

Measurable The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success. Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Use all the data you have to send targeted, relevant content to your leads based on how they have interacted with your website and marketing materials.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 89

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 In 2018, CTV surged ahead mobile in trends capturing the biggest portion of impressions and video completion rates among all devices as stated in the Extreme Reach Video Benchmarks 2018 Report.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Send more personal, relevant emails. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. How do we surface relevant content to the right people? Jake, New York. This cartoon is way too real.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Webbiquity

JANUARY 19, 2016

billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. 70% of the U.S. billion last year to 2.5 Image credit: The CMO Survey.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. During 2018 and 2019, I ran two successful SEO sprints for their DriveSafe campaign. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

MARCH 18, 2020

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Valasys

MAY 13, 2020

According to several experts, these core updates are meant for you to be better prepared to meet the evolving search intensions and relevancy parameters for the users online and make your business achieve substantial and sustainable growth in the toughest of times, instead of panicking. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Data costs comprise a big part of CPM, as this is what makes your ad so relevant to the audience. Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. To improve sales performance, content must be consistent, relevant, and dynamic at every stage of the buyer’s journey.

Training 40

Training Case Studies Validation B2B Sales 40