Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. You gotta have a seperate playlist for leg day it’s essential. There was a clear answer: Wednesday.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. The effects are expected but still, striking: We see that social networks have disappeared from the equation.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content Marketing Institute

SEPTEMBER 14, 2018

user reads influencer content, clicks on link, and makes a purchase), you’re likely painting an incomplete picture, particularly as social networks actively strip tracking from links posted organically. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Act-On 111

Act-On Work Management Marketing Management Planning 111

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Marketing Insider Group

MARCH 18, 2020

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic back to their company’s website. Building your employee activation program is really a transformative process.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Hop Grenade Taproom and Bottle Shop’s The Brewing Network. Operating under the name The Brewing Network , the small business now functions as a fully operational media company – and a self-supporting one at that.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Hinge Marketing

OCTOBER 16, 2017

Notice that it starts a lot with sponsorships, charitable giving, networking events, these kinds of things. Download the Marketing Budget Benchmark Study: Executive Summary. Another one is networking events, trade shows, and conferences. Where are high growth firms spending more than no growth firms?”

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. billion by 2018. population has at least one social networking profile. billion use social networks from a mobile device. billion by 2018. Mary Meeker’s Internet Trends ). 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Choozle

FEBRUARY 20, 2019

While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features. Digital advertising is constantly changing, which means the variety of targeting options are endless and, frankly, can be overwhelming.

Paid Search Agency 51

Paid Search Agency Marketing Management Service Cost Per Thousand 51

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 per thousand impressions, according to the Google Display Network report. Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

ClearVoice

MAY 15, 2020

Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Walker Sands

NOVEMBER 6, 2018

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You can see what’s working — and not working — before testing it on your own networks. You also can monitor your competitors straight from some social network platforms. Sprout Social, Hubspot, Oktopost).

Social Media 40

Social Media Organization Media PR 40

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Sprout Social

AUGUST 28, 2018

Networks: Facebook, Twitter, Instagram, LinkedIn and Google+. Recommended for: Any brand that manages multiple social media profiles across multiple networks. Of all the major social networks, Snapchat gives brands the least amount of data on performance. Networks: Snapchat and Instagram. Networks: Instagram.

Social Media 111

Social Media Analytics Tools Media 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Sprout Social

MARCH 2, 2020

As the name implies, social media relies on human networks, open communication and connections. Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. This can show you what people are talking about, sentiment, keywords and trending topics. This is where qualitative data comes in.

Storytelling 127

Storytelling Analysis Buy Correlation 127

BuzzSumo

JANUARY 13, 2022

It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues. Online since May 2018, the quiz has a total of 52.8k 1 Minute Quiz to Qualify – Lark.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Golden Spiral

DECEMBER 3, 2021

The Pros and Cons of the Major Social Media Networks for HealthTech Marketing. Identify Which Networks Influence Your Buyers Best. Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Networking. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Golden Spiral

NOVEMBER 6, 2018

And all the data supports that all generations (with maybe, the exception of the Silent Generation : 1920s–1940s) are completely addicted, obsessed, and dependent on a variety of social media networks to connect with family and friends, learn about new products, engage with brands, and even learn how to do day-to-day tasks.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Use the results these tools give you as benchmarks. Try our classes for free.

Optimization 52

Optimization SEO Tips FAQ 52

Sprout Social

OCTOBER 26, 2021

True employee advocates will organically spread the word about your company culture and use their own social networks to help fuel your candidate pipeline. Use social networks’ advanced features. Your target demographic on each network can vary greatly. Verizon is one of many companies joining a growing trend on Facebook.

Resource Management 114

Resource Management Work Management Social Media Peer-to-peer 114

LeadsRX

MARCH 23, 2022

After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. Each ad is benchmarked against category averages. The other mega trend that I think was accelerated by the pandemic was streaming to radio stations.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. Whereas short-term reports are skewed by anomalies (think: random high and low-engagement days), quarterly reports convey long-term trends. You can drill these down from network to network or look at them across all accounts.

Social Media 88

Social Media Template Media Ad Frequency 88

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. It doesn’t matter if that employee is the CEO or a college intern: every employee has an increasing network of connections across social media.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

DivvyHQ

JUNE 27, 2018

Top Content Marketing Team Challenges of 2018. Meanwhile, in the State of Content Marketing 2018 report from Zazzle Media, more than half of marketers (52%) cited “producing engaging content” as their biggest challenge. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Give consumers a voice in your brand stories.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Brand Identity 105