PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Sprout Social

APRIL 30, 2020

With these new dynamics in place, it’s never been more critical to take a data-driven approach to your social publishing strategy to ensure you’re reaching your audience in the right place at the right time. Powerful tools to optimize audience engagement. Consider all your data inputs.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Contently

MAY 1, 2018

As audiences demand relevant content from brand engagements across channels and devices, marketing leaders are growing their content marketing operations accordingly. As marketers continue to create more personalized customer experiences, they need highly customized and customer-centric content to fill all their marketing channels.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. Qualified audience in terms of numbers but also in terms of quality (ie: no fake accounts).

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. But we're proud to have navigated it successfully alongside our clients, audiences, and colleagues to come out on top. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Here are ten of the best strategies for B2B marketing in 2018. Personalize content for B2B audiences. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

AdSquare Audiences in Motion

APRIL 13, 2018

Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. It’s critical that advertisers leverage validated data for a holistic understanding of their customers, one based on diversity of data types for both quality and scale.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Thought Leadership Validation 40

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Back in 2018 we saw it at least as often as AI.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. ” If an industry expert is part of your research, they will be more likely to promote it to their networks, so your research extends to new audiences.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. In addition, 21% of marketers named ‘targeting content for an international audience’ as their top marketing challenge. And as video content: Is easily digestible.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. Email automation allows you to send messages to specific customers at designated times, often based on their on-site behavior. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. This #SproutChat happened prior to publish, check it out!).

Digital Transformation 75

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. With 60+ employees (and growing) and 150+ customers, the future is bright. A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Parse.ly

JANUARY 22, 2019

An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. If you don’t want to build out your own audience, you can let Facebook do it for you. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Litmus

MARCH 11, 2024

Even after your email is deployed, depending on the timing and audience size, you may be able to halt the send. In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Protect your emails Originally published on September 20, 2018, by Chad S.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. But we're proud to have navigated it successfully alongside our clients, audiences, and colleagues to come out on top. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Webbiquity

SEPTEMBER 19, 2017

Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important. Blog posts are a great way to attract a new audience.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. As customers and prospects turn to mobile to reach out to marketers, 53.97 Desktop organic search visits fell 5 percent in Q2 2018.

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. Between 2017 and 2018, the number of companies organizing 20 or more events per year increased by 17 percent. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

ClearVoice

JANUARY 16, 2019

Your Facebook engagement probably stunk in 2018. Everybody knows that 2018 was a tumultuous year for Facebook, as well as for the publishers and content developers who rely on the platform to share messages. But 2018 is over, so what should you expect this year? percent of the top posts on the platform in 2018.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

KoMarketing Associates

FEBRUARY 13, 2018

Marketers are also seeing benefits associated with publishing on social platforms as well. Audience targeting capabilities (49 percent), engagement (49 percent) and ease of distribution (35 percent) were named some of the top advantages. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Marketing Insider Group

SEPTEMBER 16, 2020

With the right strategy, LinkedIn Stories can be an awesome tool for engaging and tracking your most loyal audience. LinkedIn first launched a Stories feature back in 2018 called Student Voices. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Schubert B2B

JANUARY 2, 2018

Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

ATAK Interactive

MAY 29, 2018

The first step to effective marketing is to know your customer really well. Email automation allows you to send messages to specific customers at designated times, often based on their on-site behavior. It’s typically tapping customers at key points of engagement to help nudge them further down the funnel.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Unbounce

SEPTEMBER 24, 2018

Rajveer Chohan (@Raj_i) August 30, 2018. — Britt Senko (@brittsenko) August 28, 2018. Deep, nerdy, and useful, even if it's not 100% relevant to everyone, is so much better than kinda interesting to 100% of the audience. — Junction (@JunctionYVR) August 29, 2018. Andreanna (@annamaz22) August 29, 2018.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Actually acknowledging dynamic customer/buyer needs. Focus on Dynamic Customer Needs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352