Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? It’s the backbone that supports any B2B marketing trends you implement. Account-Based Marketing.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), As most of you know, I had a big change in 2016. Category #1: Real-time data technologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Martech Advisor

SEPTEMBER 13, 2019

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Forbes, 2018).

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

KEO Marketing

OCTOBER 10, 2016

Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Email marketing is still the top-converting method of reaching out to clients and potential clients.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

Webbiquity

SEPTEMBER 4, 2018

trillion in 2021—an increase of more than a third from $889 billion in 2017. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Identify the ways they like to work and make purchases.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Contently

FEBRUARY 7, 2017

percent of companies upped their budgets in 2017. Marketers have continued to pump money into digital, mobile, SEO, search, and event advertising. .” Due to the weak pound, they might also see a boom in purchases from foreign buyers. And a net balance of 27.6 But ad spend is still expected to increase by 0.7

Paid Search Agency 60

Paid Search Agency Advertising Agencies Mobile Advertising Advertisements 60

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. That’s slightly less than the year over year growth for 2017, which was 15.6%. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Establish Cross-Channel Marketing. Although still in its infancy stage, cross-channel marketing will experience high demand in the coming years. When done properly, cross-channel marketing directly impacts conversion rates.

SEO 48

SEO Trends Multi-Channel SERP 48

KEO Marketing

MAY 15, 2017

Marketing is constantly changing. There are always new methods for reaching customers utilizing different means of technology to pursue and speed up the marketing process while cutting back on resources, time, and energy. Content marketing is on the rise. Account-based marketing is emerging as a strong viable strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

The Customer

SEPTEMBER 23, 2021

How fully integrated is the mobile component of your loyalty initiative? In many cases, the mobile feature has been bolted on to a legacy format, yet members see it as the program’s gateway. Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens.

Loyalty 98

Loyalty Mobile Marketing Advertising Agencies Eye-Tracking 98

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Why Email Marketing Campaigns? Make sales.

Email Marketing 295

Email Marketing Campaigns Planning Segmentation 295

Content Standard

JUNE 13, 2015

But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings. Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. Think outside the Coupon Box.

Mobile Marketing 40

Mobile Marketing Brand Identity Branding Emarketing 40

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Biznology

APRIL 22, 2019

auto manufacturers anticipate an imminent shift in mobility. As well, because the Big Three know that people want mobility but not necessarily to own a vehicle, they anticipate a post-ownership future. All three are hedging their bets in order to figure out how the smart mobility future will shake out. will be eliminated.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

QuanticMind

APRIL 10, 2017

The top paid search trends are arguably the customer journey and the rise of mobile & local search. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. Both topics will be covered at SMX Advanced 2017, and we’ll have full session coverage in this very blog.

SEM 40

SEM PPC Analytics Tactics 40

QuanticMind

NOVEMBER 16, 2017

In 2017, online spending is projected to increase more than 5% on Black Friday and more than 6% on Thanksgiving , to $3.52B and $2.05B, respectively. Mobile – Becoming a majority in a few spaces, less applicable with high transactions. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017.

Twitter 108

Twitter Facebook Buzz Press 108

QuanticMind

MARCH 21, 2017

SMX West 2017, Day 1. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. for mobile will continue to see updates. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. User intent is typically to “inform” (get more information on something) or “purchase” (buy something). There are also a couple of branded results that would indicate a less prominent purchase intent.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Hubspot

JUNE 12, 2017

It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. In her report, Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time -- and eventually exceed $200 billion.

Spending 78

Spending Ads Mobile Advertising Cable 78

Kaon

OCTOBER 18, 2017

By Chrissie Cluney , September 14, 2017 | Originally published by IOT Evolution World. Kaon Interactive , provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR , and virtual reality solution, Kaon VR , are now available on the new ASUS ZenFone AR.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

Optinmonster

NOVEMBER 27, 2019

eCommerce Mobile Statistics. And eCommerce sales rose from $390 billion in 2016 to $453 billion in 2017, that’s a 16% increase ! As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040.

eCommerce 80

eCommerce Stats Statistics Amazon 80