Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

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Stats Work Management Marketing Management Content Marketing 100

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Segment your audience based on variables like past purchases.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Liveintent

OCTOBER 3, 2018

It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? More retail locations opened than closed in 2017. Store closings dominated the news in 2017. Here’s what you really need to know. Value stores, in particular, had a great year.

Stats 66

Stats Amazon Mobile Marketing Rules 66

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. That’s slightly less than the year over year growth for 2017, which was 15.6%. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . Instagram Marketing Statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. how-to, product)? website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Brandwatch Marketing

JANUARY 4, 2019

It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. On October 9, 2006, it was announced that YouTube would be purchased by Google for US$1.65 On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network.

Youtube 102

Youtube Statistics Cable Stats 102

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Statusbrew ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Atomic Reach

JUNE 3, 2019

In 2017, Statista reported that there were 1.66 Take a look at these stats below. Fifty-seven percent of online shoppers purchase from overseas retailers. Asia has the largest regional e-commerce market with $831 billion. billion people worldwide who purchase goods online. billion global buyers. trillion in 2020.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Our Facebook stats are organized into five categories: 1. Our Facebook stats are organized into five categories: 1. Facebook marketing statistics. million, a 30% increase from 2017. 96% of Facebook users access the app on mobile.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Navigate the Channel

FEBRUARY 13, 2018

Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. The most robust of your marketing efforts will fall short if there is no destination for your new customers. If you do, begin focusing on a mobile-first strategy that brings your new innovations to those responsive sites first.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. There are 179 bullets but 200+ actual stats in this post.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Social Media Stat of the Week: Social Still Not for Everybody. Alix Hart, Best Buy @trahla.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Choozle

FEBRUARY 12, 2019

” Marketers get asked these questions every day by the top dogs at their companies. There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Marketing Stats You Need to Know. We get that.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Moz

OCTOBER 15, 2019

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Statistics tell the story of a public that searches online prior to the 90% of purchases they still make in physical stores. Download The Practical Guide to Franchise Marketing: Download now. Stats State the Case.

Buy 48

Buy Work Management Marketing Management Word of Mouth 48

Hubspot

OCTOBER 3, 2018

In March 2017, Snap Inc., Overall here are the campaign stats: In this case, the "Swipe Ups" measure click-through rate. In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. the parent company of the popular social media app Snapchat, went public.

Paid Search Agency 67

Paid Search Agency Demand Generation Agencies Ads Effectiveness 67

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sprout Social

MARCH 1, 2017

A post shared by Ryder Carroll (@bulletjournal) on Feb 20, 2017 at 1:00pm PST. While posting too much promotional content can definitely be a turn off, some marketers fall on the other end of the spectrum and never post any type of marketing message. A post shared by Mashable (@mashable) on Feb 23, 2017 at 8:50am PST.

Buy 79

Buy Top of Funnel Lead Scoring Lead Ranking 79

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 Here, we'll explore the importance of local SEO, how you can rank both on desktop and mobile for "near me" related searches, and how to optimize for voice search, as well. trillion in local sales.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Outbrain

JULY 3, 2019

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). In 2017 , global spending on paid advertising was forecast to reach $584 billion. Mobile Advertising. Mobile Ad Sizes.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Marketing Profs ).

Stats 243

Stats Twitter Linkedin Planning 243

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 8 Email Marketing Stats and Facts. Direct Marketing News ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. 51 YouTube Stats Every Video Marketer Should Know in 2019. YouTube Mobile Stats. YouTube Demographics Stats.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Outbrain

NOVEMBER 13, 2019

If you work in sales and marketing, there’s no bigger day of the year than Black Friday (and Cyber Monday of course). million shoppers, while Black Friday was the most popular for in-store purchases, with over 67 million hitting the stores. Get your free guide to Holiday Marketing – How to Gain (and Retain!) 2018 saw a 23.6%

Planning 30

Planning Paid Content Marketing & Strategy Marketing Strategy 30

Optinmonster

JANUARY 15, 2020

That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As smartphone use has risen, marketers have had to adapt their strategy to keep up. Mobile marketing statistics you need to know.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57