Remove 2017 Remove Emarketing Remove Mobile Marketing Remove Purchase
article thumbnail

The 6 Most Important Social Media Trends of 2017

Contently

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Here are six social media trends that marketers should know about. in Q4 2016.

article thumbnail

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Programmatic Advertising for Beginners

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

article thumbnail

The Beginner’s Guide to Programmatic Advertising

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

article thumbnail

43 Messaging App Stats That Marketers Should Know

Hubspot

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 95
article thumbnail

To Entice Consumers, Brands Turn to Mobile Marketing Coupons

Content Standard

But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings. Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. Consider Beacons.

article thumbnail

Digital Advertising – Key Trends Heading into 2020

Porch Group Media

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Mobile Marketer ).