Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

JULY 19, 2017

In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process. Email marketing continues to be an efficient form of outbound marketing in 2017. The best strategy for B2B marketing in 2017 involves inbound marketing and account-based marketing.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. In each case, Google delivers a knowledge panel with a snapshot of relevant information. A recent study found 73% of respondents experienced increased conversion rates after implementing cross-channel marketing. Supreme Court.

SEO 48

SEO Trends Multi-Channel SERP 48

KEO Marketing

MAY 15, 2017

Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017. A 2015 Google study showed that more Google searches take place on mobile devices than on computers in 10 different countries, which include Japan and the United States.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

ANNUITAS

NOVEMBER 29, 2023

For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits. Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Here’s a data-driven strategy for better understanding use cases. Yet even the most meticulous brands more often than not find errors within their datasets. ” How to improve marketing ROI with clean data.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). The results were notable. Recent Decrease in New Privacy Officer Hiring.

Privacy 162

Privacy Zoominfo Press Sample 162

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). The results were notable. 5000 lists.

Privacy 147

Privacy Zoominfo Press Sample 147

Biznology

SEPTEMBER 13, 2018

I’m not taking a position on whether this was right or wrong, but Nike’s action does represent an interesting case study on the strategic thinking for sustaining a proven and successful brand image. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Directive Agency

JUNE 2, 2017

8 B2B Marketing Conferences to Remember in 2017. B2B Conference #1: Ignite 2017 (B2B Market Summit). B2B Conference #1: Ignite 2017 (B2B Market Summit). Start Date: June 22, 2017. Start Date: July 17, 2017. Start Date: August 22, 2017. Start Date: September 5, 2017. Start Date: September 25, 2017.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2017. percent in 2017.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Zoominfo

MAY 15, 2020

percent, respectively,” payroll software provider ADP noted in a 2019 workforce study. . Although she lost her lawsuit against the firm, her case raised enough awareness to where similar lawsuits against gender inequality were attributed to a “Pao effect.”. percent compared with 8.4% Promotion of Women Varies Drastically by Industry.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Hubspot

JANUARY 26, 2023

Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. If you have a unique framework or business ideology, consulting may also be a great fit. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Will you be making merch?

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Unbounce

JANUARY 13, 2022

For example, a jaw-dropping 2018 study showed that 29.5% In some cases, they could actually harm them. According to Salesforce Research’s State of Marketing Study , marketers’ use of AI soared between 2018 and 2020, jumping from 29% to 84%. of landing pages had more than 500 words of copy. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." In 2017, she cofounded HBT Marketing , a consultancy that specializes in applying principles of behavioral science to marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case.

Organization 105

Organization Personalization Effectiveness Forrester 105

KoMarketing Associates

NOVEMBER 9, 2017

The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly. tend to ask their sales teams about the content first, and then consult industry analysts. As an example, companies in the Southern U.S.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Martech

SEPTEMBER 27, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In Using data to understand use cases . Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations.

Account Based Marketing 88

Account Based Marketing Advertising Agencies SMB Contingency Planning 88

ClickZ

AUGUST 26, 2020

Over the last five years we have seen a combination of factors that have led to an explosion in the number of marketing technologies with over 8,000 names technologies according to Scott Brinker, and over 60,000 companies that make up the marketing ecosystem according to Boston Consulting Group.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Conductor

JANUARY 5, 2022

A study taken at the start of the pandemic showed that just 5% of respondents in the UK used telehealth services at the time, but 58% said they would consider using digital health services if available to help minimize the spread of COVID-19. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Moz

DECEMBER 8, 2020

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.

Correlation 58

Correlation Studies SEO PageRank 58

Exo B2B

APRIL 11, 2019

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. Website/blog: [link] Pam is a marketing consultant and author. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Contently

NOVEMBER 3, 2017

Between wacko despots, natural disasters, human-caused tragedies, and political divisiveness, 2017 has been a pretty bad year for a lot of people. It’s from a study, published in the journal Palliative Medicine, attempting to get those dealing with the disease to identify the differences between sympathy, empathy, and compassion.

Work Management 167

Work Management Marketing Management Advertising Agencies Case Studies 167

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Marketing AI 90

Marketing AI Peer-to-peer Television marketing Creativity 90

KEO Marketing

JULY 13, 2017

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Case studies. Look on the digital marketing company’s website for these case studies. . A free consultation. Digital marketing is on the rise. Thought Leadership.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

Hinge Marketing

FEBRUARY 8, 2017

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. They really represented a broad spectrum of industries or sub-verticals within professional services: AEC, tech, healthcare, management consulting, and the like.

Marketing Management 48

Marketing Management Research Service Case Studies 48

BenchmarkONE

JULY 29, 2020

There will be some public relations jobs that consult on ideas with the marketing team and vice versa. . For further clarity on how marketing and PR can work together to increase awareness and sales, take a look at this case study of the 14er Gold Award B2B Product/Solution Campaign for OnDeck in Denver. . Author Bio.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Hinge Marketing

AUGUST 31, 2017

In Hinge’s 2017 High Growth Study , law firms demonstrated the lowest median annual growth among the professional services industries surveyed, at a modest 8%. Consulting firms, by contrast, experienced growth rates that were two times higher. What do consultants do differently from lawyers? One answer is specialization.

Practices 51

Practices Terms and Conditions Case Studies Differentiation 51

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. This is actually our first data point, showing that engagement with surveys has shifted drastically since our 2017 survey, which got nearly 600 responses in just one month.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. Entrepreneur, consultant, speaker adn author of among other things, « Maximize Your Social ».

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Hubspot

APRIL 1, 2020

In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. In a 2018 study of over 1,700 companies, organizations with a diverse leadership team had 19% higher revenue on average than companies with less diverse leaders. Boston Consulting Group ).

Stats 94

Stats Gartner Thought Leadership Click Rate 94

Aberdeen

JULY 27, 2017

According to the 2017 Edelman Trust Barometer , messages from employees are more trusted than messages from a brand itself. This is the case despite those 3% being responsible for driving a 30% increase in the content’s total likes, shares, and comments. Guest Post from Samantha Stone, Founder, Marketing Advisory Network.

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

Envy

JANUARY 28, 2018

Probably the biggest buzzword of 2017 across the board has been AI. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

QuanticMind

AUGUST 17, 2023

Case in point: 66% of brands say they have contracts with technology providers like DSPs or verification partners, and two-thirds also say they have “hands on keyboards” doing the actual work. Going all-in can be a monumental task, but with the right preparation, the right planning, and the right implementation, the returns are significant.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57