2017 Case Studies Consulting Multi-Touch Attribution 
Hubspot
JANUARY 27, 2020
Finally, they had to restate their earnings for 2017 and 2016, and the Securities and Exchange Commission (SEC) began investigating them for these accounting issues. Be Careful With Case Studies. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them.
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world.
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SnapApp
MARCH 2, 2018
There are a lot of different ways to assign value to campaigns and touch points. Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Why Attribution Matters for Marketing Directors . What Is Marketing Attribution? . Types of Marketing Attribution Models.
Engagio
OCTOBER 13, 2020
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.
Directive Agency
MAY 26, 2017
For example, we here at Directive Consulting niched our business to focus on B2B. We rebranded our entire online presence and niched our business towards B2B about two months ago (March, 2017). As opposed to fast-win digital campaigns like eCommerce , B2B campaigns require multiple touches with your prospects over a long timeline.
Engagio
OCTOBER 1, 2019
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective. – Forrester Consulting.
markempa
FEBRUARY 12, 2018
I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing. I think it’s the two levels you just touched on. It’s business case-building. What if my head of IT wants to have a business case? How customers think. Brian: Oh, it does. What does that feel like? You know what?
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