chiefmartech

SEPTEMBER 20, 2022

He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. Disclosure: I manage HubSpot’s platform partnerships.). The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. (A

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

SendX

NOVEMBER 10, 2020

Source: Better way next Job But, regardless of how you compose your email, all good welcome emails will have these common elements: Welcoming your reader Introducing yourself Setting the stage for what’s next So, if you can write a welcome email with those 3 elements, then your email marketing is off to a great start. Emphasis on the “line.”

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Contently

MARCH 9, 2020

” “We want to be like HubSpot.” In July 2016, Unilever bought Dollar Shave Club for a billion dollars, in large part due to the deep relationships the brand had built with its audience through content. Why we crave new stories. “We We want to be like Red Bull.” ” “We want to be like Amex.” It makes sense.

Storytelling 209

Storytelling Cable Class Viral Marketing 209

Hubspot

MAY 30, 2023

Generative AI tools that help write sales content or prospect outreach messages (31%). This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling. Best for : All sizes of businesses, individuals, sales enablement, and HubSpot users. Research (16%).

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Heidi’s writing is personal, relatable, and informative. Her writing is relatable, engaging, and all about content marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. HubSpot analyzed comment, view and link data from over 100,000 blog posts. Zen Habits turned off their comments permanently due to too much comment spam. So the question becomes, do blog comments lead to more traffic?

Correlation 70

Correlation Lead Scoring Lead Ranking Traffic 70

SmartBug Media

SEPTEMBER 12, 2023

One could argue that AI’s been a part of SEO since 2016 , when Google started using it to power its ranking algorithm. These tools and your other go-to business resources, such as HubSpot, may be quietly rolling out game-changing AI-powered tools —including a Content Assistant ready to help you upgrade and optimize your content in real time.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Hubspot

JUNE 28, 2017

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. For example, when we launched new Sales products at INBOUND 2016, we supported the announcement with this blog post , which receives 59% of its traffic from email -- versus only 9.9% It launched in July 2016. The Results.

Paid Search Agency 74

Paid Search Agency Hubspot Product Best Practices 74

Hubspot

MAY 6, 2024

HubSpot is unicorn catnip. A rousing 22% of unicorn startups are HubSpot customers. Grammarly , a writing assistant software. Come see if HubSpot Ventures can help you bring it to life. Vinted leadership has said that they saw massive growth in 2016 after improving the user experience. The founders. Universality.

Startups 53

Startups Marketing Management Statistics Thought Leadership 53

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. However, there were so many that we had to write two posts on it. Which are the top tools for digital marketing in 2016? Question 4. Question 6.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

APRIL 1, 2020

However, not everyone saw the writing on the wall. October 28, 2016. According to HubSpot research , 60% of survey respondents said they haven't left Facebook despite the drama and don't plan to leave. Additionally, in 2016, Fortune predicted that VR would sell 200 million headsets worldwide by 2020. Google Plus?

Social Media 98

Social Media Social Marketing Planning Media 98

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. The same old content promotion tactics don’t work anymore. Click To Tweet. Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

nDash

JANUARY 7, 2019

Not only with improving the user experience and visual layout, but also with creating new features that help both your in-house and freelance writing team manage and create the best possible content. When we launched our content creation platform in 2016, we did so with the slogan of “Build Your Content Community.”

Work Management 64

Work Management RSS Hubspot Deliverability 64

ConvertKit

JANUARY 15, 2021

Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). The good news? Consumers believe they receive 54.9

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SmartBug Media

MAY 14, 2020

Step 1: Segment Your Audience and Write the Emails. Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. One note: When importing contacts, HubSpot uses email addresses for deduplication. This post was originally published in May 2016 and has been updates since.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Hubspot

OCTOBER 29, 2018

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. To write well is to think clearly.’

Peer-to-peer 71

Peer-to-peer Work Management Hubspot Paid Search Agency 71

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Hubspot

NOVEMBER 19, 2020

Robert Moore, Co-Founder and CEO at Crossbeam, told me: "At Crossbeam , we've rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot.". She continues, "Additionally, our sales team is seeing instant benefits in their HubSpot Sequences.

Sales Management 92

Sales Management Top of Funnel Planning Branding 92

Hubspot

JULY 11, 2018

These changes will take effect over "the next few days," writes Gadde -- starting as early as this Thursday, according to the New York Times. Follower counts have always been a controversial metric," says HubSpot VP of Marketing Jon Dick, "but it's the main way marketers assess the reach and influence of someone on social media.".

Twitter 78

Twitter Lock-In Marketing Proposals Social Networks 78

Contently

MAY 26, 2016

And two famous comedy centers: The Upright Citizens Brigade theater and The Second City, are writing the playbook on humor for marketers. ” Hubspot CMO Kipp Bodnar is one marketing employee who believes the unorthodox training has impacted him in the professional world. — Google (@google) February 7, 2016.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Trends Planning 114

Hubspot

JUNE 24, 2016

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. Along with tips on setting expectations, personalizing the subject matter (not the subject), and writing compelling copy that sells, this presentation will also delve into data of more than 13 billion email opens tracked by Litmus to provide further insights.

Marketing Analytics Tools 51

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 51

Hubspot

OCTOBER 28, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SmartBug Media

DECEMBER 4, 2019

Since each post you write becomes its own website page, a regular blogging schedule can easily translate into exponential growth for your site’s internet footprint. This post was originally written on June 10, 2016, and it was updated in December 2019.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Hubspot

DECEMBER 26, 2017

Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Brandon Kirsch , a principal BDR at HubSpot, is a fantastic example of someone doing this right. I’m curious how things are going with them & if you'd be open to a conversation re: HubSpot and using an all-in-one marketing automation platform?

Marketing Automation Services 101

Marketing Automation Services Allocation Work Management Peer-to-peer 101

Golden Spiral

DECEMBER 6, 2018

HubSpot State of Inbound 2018 ). HubSpot State of Inbound 2018 ). We knew that to compete, we needed to write longer, higher quality articles. While we had identified our top keywords, we weren’t writing consistently on those topics. How purposefully are you writing about them? We weren’t writing to our intention.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Since Instagram changed its algorithm to stray from chronological order in 2016, some users have been displeased.

Facebook 70

Facebook Privacy Protection Product Paid Search Agency 70

Hubspot

JANUARY 27, 2020

Finally, they had to restate their earnings for 2017 and 2016, and the Securities and Exchange Commission (SEC) began investigating them for these accounting issues. Write About and Share Failed Experiments. Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. Since its inception in early 2016, over 25 million domains have published more than 1.5 In a society hooked on instant gratification, people don’t like waiting for things. That’s the length of a Vine (RIP). What is Google AMP? billion AMP pages.

Google 76

Google Mobile Advertising Domain Paid Search Agency 76

Hubspot

JANUARY 29, 2019

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size.

Examples 101

Examples Branding Brand Identity Ad Exchange 101

Stevens & Tate

JANUARY 1, 2019

For more detail, read Ginny Marvin’s write-up on YouTube’s switch to CTA ad extensions at Marketing Land. HubSpot Reorienting Itself As Platform Vendor. HubSpot has long been known as a product suite, but that’s changing soon as it realigns itself as a platform vendor. Improving Your Marketing Program.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. You should start pitching at least a few weeks in advance so they have time to experiment with your app and write a compelling story without being rushed.

Paid Content 98

Paid Content Mobile Advertising Budget Programs Mobile Marketing 98

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Here's an example of a Question sticker in a HubSpot Story. In 2019, Instagram Stories hit 500 million daily users.

Research 101

Research Work Management Storytelling Custom Publishing 101