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Do Pop-up Ads Actually Work?

SmartBug Media

Originally written on June 10, 2016. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. If you’re using HubSpot, this responsive feature is built into the lead flows tool. Content was updated August 19, 2019. I hate pop-ups… More than likely, you do too.

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Clickthrough Rate (CTR).

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How to Transform Your Blog Content into Compelling Videos

Hubspot

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels.

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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. clickthrough rate. Easy, right?

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

2016 marks HubSpot’s 10th anniversary. In 2016, I've found that that number has spiked to approximately 14 or 15 different vendors -- and this holds among most industries. How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). How to Create Compelling Content in 2016 (or, Why the Silent Movie Is Back).

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The Ultimate Guide to Public Relations in 2018

Hubspot

Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Iliyana Stareva. Similar to brand mentions, backlinks help you to find where your PR story has been covered.