Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Onalytica B2B

SEPTEMBER 22, 2017

Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. Intentional marketing strategies NOT accidental marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

NOVEMBER 21, 2016

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we're leaning on our mobile devices more than ever before. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. Do Market Research. So — what does this mean for you?

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Which are the top tools for digital marketing in 2016? Take a look: 37 Digital Marketing Tools That Make Life Easier. Question 3.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. These longer pieces—complete with acclaimed directors and celebrity talent—may have more in common with the big screen, even though most people will view them on the small screens of mobile devices. million words.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? HubSpot ). HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). 88% of mobile search is for a local business or establishment. source: Digital Marketing Philippines ). 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. source: HubSpot).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Hubspot

APRIL 1, 2018

Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. As stated at the beginning of this article, the best Facebook banner size is 851 pixels wide by 315 pixels tall for computers, and 640 pixels wide by 360 pixels tall on mobile devices.

Template 101

Template Facebook Guidelines Banners 101

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Facebook offers various video content formats that marketers can use to engage with their target audiences. Facebook Reels Short-term video content exploded with the release of TikTok in 2016.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.". Image Source: VentureBeat.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. 1) Experiential Marketing. billion in 2016. 3) Live Video.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it "The Accelerated Mobile Pages Project" or "The AMP Project", and the technology can load web pages in less than one second and use 10 times less data than regular web pages. That’s the length of a Vine (RIP). What is Google AMP?

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Hubspot

FEBRUARY 5, 2018

After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested. I mean, we all do, right? Here's what Google did this month.

Features 76

Features Google Work Management SERP 76

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. In 2016, Nonprofits Will Square Off Against. 3) The Move to Mobile. So What Do You Do?

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Contently

JUNE 22, 2016

Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. This shouldn’t be too foreign to content marketers (other than the billions of dollars at stake). HubSpot, for instance, published a story in 2012 about misleading SEO myths.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

NOVEMBER 11, 2012

We usually use this time to round up some marketing stories that we think you'd like to hear. HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

JUNE 12, 2017

It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. This data means that the online inbound marketing world is disrupting -- and outpacing -- the traditional outbound marketing world. The Future of Online Advertising Is Mobile.

Spending 77

Spending Ads Mobile Advertising Cable 77

Hubspot

DECEMBER 13, 2016

That's why we went scoured the web for some of the best infographics of 2016. 10 of the Best Infographic Examples of 2016. This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. They make us lose sleep.

Examples 28

Examples Best Practices Statistics Design 28

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways. What is F8?

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Talk about opportunity lost!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Hubspot

SEPTEMBER 12, 2016

More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. And as technology changes, the inbound marketing methodology must evolve with it. How to advertise in a way that aligns with inbound marketing.

Inbound Marketing 28

Inbound Marketing Mobile Advertising Youtube CMO 28

Hubspot

MARCH 10, 2016

That’s why we’ve handpicked 16 events that’ll gather the best and brightest in marketing, tech, and innovation for you to learn from. 16 Events You Should Attend in 2016. Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. 1) An Event Apart. 4) Collision.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Enterprise Management 28

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

SmartBug Media

AUGUST 19, 2019

Originally written on June 10, 2016. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. If you’re using HubSpot, this responsive feature is built into the lead flows tool.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

JUNE 20, 2018

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The announcement comes after a 2016 high-profile disagreement between Apple and the FBI, when the former refused to provide what it called " backdoor " methods of accessing a locked iPhone.

Facebook 64

Facebook Lock-In API Ideal Customer Profiles 64