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2016 End-of-Year Recap [Video]

Hubspot

2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. From all of us at HubSpot, Happy New Year!

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It’s Official: nDash is Now a Certified HubSpot Connect Partner

nDash

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. Although nDash the agency was disbanded in 2016, HubSpot customers and partners continue to play a huge part in our success. Content Creation Leader Sees Rapid Adoption in the HubSpot Ecosystem . ” **.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV). Branding Bricks ). MediaPost ). MediaPost ).

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What We Learned From Our First Year on Medium

Hubspot

November 2016 marked the one year anniversary of ThinkGrowth.org and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and  -- because benchmarks were hard to come by when we were getting started  -- what our numbers looked like throughout the year. We started unassumingly on Medium.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

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4 Building Blocks of a Strong Content Marketing Strategy for 2016

SnapApp

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

When you think of content marketing, you probably think of multi-media influence across mediums. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. There are several tools on the market to help you achieve these goals.