SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBug Media

MAY 19, 2020

One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). In order to improve your LTV:CAC ratio, you need to focus on customer acquisition, retention, monetization, and segmentation. Image taken from HubSpot. ). Lower churn.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SmartBug Media

MAY 14, 2020

Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. To demonstrate in this post, we’ll have four types of emails based on audience: Customers and Opportunities who attended the webinar. Customers and Opportunities who attended the webinar. Leads who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Here's an example of a Question sticker in a HubSpot Story. Customer Testimonials. Here are a few to try.

Research 101

Research Work Management Storytelling Custom Publishing 101

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. It’s content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Hubspot

JANUARY 5, 2016

In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. You might consider reaching out to your customers and subscribers and asking to conduct qualitative interviews. For maximum impact, tailor improvements to specific customer segments. Figure out what you can do better.

Mobile Advertising 28

Mobile Advertising Advertising Benchmark Custom Publishing Segmentation 28

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. The key trend that you’ll see? Across the board, media companies are looking to innovate.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The platform publishes a recording of the video to the profile, group, or page for later viewing. Facebook Reels Short-term video content exploded with the release of TikTok in 2016.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

SmartBug Media

DECEMBER 4, 2019

Breaking this down by industry, we see the following organic traffic conversion rates: Media or publishing: 20%. Potential customers are likely searching for products or solutions like yours, but whether or not they find your specific site (and become a lead) depends on the area where you appear in search engine results.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Hubspot

APRIL 20, 2017

People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. For the purposes of this blog post, it's valuable to quickly recap some of the major changes that have taken place since F8 2016 -- because a lot has changed.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

SmartBug Media

NOVEMBER 6, 2019

Essentially, how you're represented and how good the user experience is can be the difference between an unknown visitor bouncing and a lead becoming a customer. Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page. Cal l-to-action. Need another example?

Design 75

Design Tactics Sales Leads Marketing Websites 75

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. HubSpot’s Marketing Blog. What do they talk about: Content marketing, social media, influencer marketing, and customer experience.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. HubSpot’s Marketing Blog. What do they talk about: Content marketing, social media, influencer marketing, and customer experience.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

APRIL 28, 2017

With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content. Our advice is to publish no more than 3X per day, to invest in live and native video content, and to connect with your audience and customers on Facebook Messenger (but more on that later).

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

chiefmartech

SEPTEMBER 21, 2018

As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 The continued rise of CDP (customer data platform) solutions may be contenders there, but it will be a battle. It was a fun evening of discussion!).

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. A discussion of key trends and forecasts for the marketing automation space heading into 2016. You can download a free copy (registration required) from the TrustRadius Website.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Publish an App Update Log. Unless, of course, you're trying to beat a competitor to market!

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. Do consider publishing a Facebook cover video. You read that right.

Template 101

Template Facebook Guidelines Banners 101

KoMarketing Associates

NOVEMBER 15, 2016

Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Video Is Being Thoroughly Consumed.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hubspot

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Hubspot

JANUARY 29, 2019

When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. Today, we’ve built a passionate community of inbound marketers, expanded our inbound marketing approach to the sales and customer service industries, and strengthened the inbound movement more than ever before.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Hubspot

SEPTEMBER 21, 2016

This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

MAY 29, 2017

For example, here's a post from a one-day Instagram takeover when we hosted Wistia on HubSpot's Instagram and Instagram Stories: Other types of Instagram takeovers can include: Employee takeovers. Customer or community member takeovers. Community members or customers. Will you create a custom hashtag to promote the takeover?

Eye-Tracking 97

Eye-Tracking Communities Social Media Promotion 97

Brandpoint

MAY 7, 2019

Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. SecurionPay , Ally Bank and Betterment are great examples of financial services companies that create helpful and educational blogs for all stages of their customers’ journey.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. leap from 2016 that is projected to spike even higher in the coming year. In late 2017 HubSpot acquired Motion.ai In late 2017 HubSpot acquired Motion.ai

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Since Instagram changed its algorithm to stray from chronological order in 2016, some users have been displeased.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. HubSpot Sidekick. Button Optimizer. What is it? What is it? : What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

OCTOBER 22, 2020

During a rebrand in 2016, National Australian Bank changed its tagline from "More give, less take" to "More than money.". When we are at our best is when we take time to understand customers and understand where they are at in their lives and to help them with the financial aspects of doing so.”. Publish anywhere." - Canva.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

SnapApp

MAY 29, 2018

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 Your buyer profiles are a set theoretical model that represent different types of ideal customers.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

JULY 24, 2017

We started making changes at the end of December 2016, and the first step was making technical updates to our website. Thankfully, our team has spent countless hours talking with and learning about our customers. That's why we only publish every other Tuesday. If I wrote this today, would I still feel comfortable publishing it?

Traffic 76

Traffic Organization Lead Scoring Lead Ranking 76

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. .” And the ability to do this is not limited to Marketing professionals. So we’re going to try another approach.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72