KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Product 153

Product Opinions Vendors Customer Surveys 153

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. channel or product-focused). New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion.

Purchase 108

Purchase Work Management Product Television marketing 108

Adobe Experience Cloud Blog

APRIL 14, 2015

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 Want to learn more about these new products?

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ANNUITAS

MAY 13, 2015

Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

FEBRUARY 9, 2016

Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. There will always be someone who isn’t on board-.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ViewPoint

MARCH 27, 2015

Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Mike says to use it as an opportunity to leave “value nuggets”—short, focused messages about the prospect’s needs, not your product. It’s a fact of life.

Tips 120

Tips Work Management Amazon Marketing Prospects 120

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. The post There are as many European-based martech products today (3,647) as there were globally in 2016 appeared first on Chief Marketing Technologist. It was a harbinger of a software-eaten world.

Product 144

Product Software Startups Acquisitions 144

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. The post Infographic: What’s Trending In Marketing for 2015? Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. Source: Uberflip.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!) This interview originally appeared in the RingLead blog , and is posted here with permission. (AN)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ViewPoint

MARCH 26, 2015

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience. Simplified.: It was a stellar presentation.

Tips 120

Tips Work Management Amazon Marketing Management 120

Vidyard

SEPTEMBER 22, 2015

While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. In addition to very practical take-aways and new tools, Dreamforce 2015 was chalk-full of inspirational sessions from leaders in technology, business, and the arts.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. When a buyer first engages with your brand, they are not necessarily looking to find the latest enhancements to a vendor’s product.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Content Standard

JUNE 4, 2015

To survive in digital publishing, magazines and newspapers have had to develop new products that enable their editorial teams to scale content creation, monetize their massive audiences, and take advantage of the up-and-coming social platforms where potential new readers spend most of their time online. Leave the biggest updates below.

Product 40

Product Media Work Management Custom Publishing 40

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 174

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 174

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

JotForm

AUGUST 27, 2018

As Don Norman said in a 2015 Fast Company story, “email is the office memo turned cancerous, extended to home and everyday life.” Confession: I love email. It’s not exactly a popular opinion these days. Google “I hate email” and you get everything from cartoons to blog posts to a.

Product 83

Product Opinions Google Companies 83

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. It’s this stage of research where your content can have a real impact on sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Here’s how: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue?? Have you created a map to help you reach your goals?

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product. What does Kaon Interactive do and who are some of your customers?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Biznology

JANUARY 29, 2015

For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information. The post The Tech trends to follow in 2015 appeared first on Biznology. What technology is on your small business radar? Like this post? Save this article as a PDF.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

ANNUITAS

DECEMBER 23, 2014

In recent decades, customers have become adept at discovering customers’ needs and selling them ‘solutions’ – generally complex combinations of products and services. As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Sharing files and information impacts productivity and can simplify the life of marketers and customers.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Vidyard

OCTOBER 21, 2015

The most common types of videos used by B2B marketers are explainer and product feature videos ( Click to tweet! ). Download the 2015 Video Content Marketing Benchmark Report. The post The State of Video Marketing 2015 appeared first on Vidyard. 1 in 4 B2B marketers don’t know the ROI of their video content ( Click to tweet! ).

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. The Product. Year founded: 2015. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Co-Registration 256

ANNUITAS

JANUARY 13, 2015

Understand their world from beyond your product or service, as this will shape your content marketing plan and engagement strategy. Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. Customer nurturing programs are another way to put those buyer personas to good use.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Martech

APRIL 15, 2024

It was taken private in 2015 for about $5.3 Salesforce CEO Marc Benioff has been praising Salesforce Data Cloud as an incredible new product. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Why we care.

Acquisitions 85

Acquisitions Marketing Management CRM Paid Search Agency 85

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. . – no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. That ended in 2015, too.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! This product demo helped buyers self-serve, freeing up Account Executive’s time as a result. Plus, it was a serious budgeted production by only one person at Salesforce using Keynote, Photoshop, Final Cut Pro C and a USB mic with a 15” Macbook Pro Retina display. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Webbiquity

MAY 30, 2023

As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. Remote work can present obstacles to communication, but if employees are engaged and see the business investing in them, they’ll be more collaborative and productive. Download the report to get the full story.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Vidyard

SEPTEMBER 3, 2015

Marketers and sales professionals alike, wait with baited breath to see what game-changing products Salesforce will launch and what extraordinary stunts Dreamforce will pull off this year. The post How to Recharge your Mind, Body, and Soul at Dreamforce 2015 appeared first on Vidyard. See you there!

Communities 95

Communities B2B Sales Video Marketing Conference 95