SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Biznology

DECEMBER 28, 2016

Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Hinge Marketing

JUNE 22, 2015

Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. Content marketing is rapidly becoming the approach of choice.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Webbiquity

APRIL 14, 2015

Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., ” SEO Tools: The Definitive Excel Plugin for Digital Marketers by leaderswest Digital Marketing Journal. ” Local SEO Guides. .”

Keywords 100

Keywords SEO Research Resources 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. The Mobile Discrepancy. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClearVoice

APRIL 2, 2021

Google AMP, short for Accelerated Mobile Pages, is a web component framework meant to improve the mobile browsing experience. Pages built with AMP load significantly faster on mobile than their non-AMP equivalents. Mobile has knocked desktop off its pedestal. They also saw a 26 percent uptick in mobile users.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Content Standard

APRIL 16, 2015

From store coupons to flashing vodka bottles, brands are jumping on beacon technology to better engage smartphone-carrying consumers and boost their mobile marketing efforts. Content Marketing Connection. For content marketers, the rise of beacons represents an opportunity, but it also serves as a warning.

Mobile Marketing 40

Mobile Marketing Brand Identity Branding Mobile Advertising 40

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. We are a lazy bunch.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Vision Edge Marketing

APRIL 12, 2022

The trend toward a product-led strategy has been underway since Forrester’s 2015 report which found that “B2B buyers now favor do-it-yourself online options for researching and buying products and services.” This impacts how you position , market, and sell the solution. . 2 Key Elements of a Product Led Growth Strategy.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Referral leads.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Content Standard

JANUARY 22, 2015

Online data-driven firm RKG’s recent Digital Marketing Report for Q4 2014 shows that people still default to search engines over every other channel when looking for information. Growth in mobile search jumped 54 percent in Q4 2014 when compared to the year before. ” Want more content marketing news? .

Cost Per Click 40

Cost Per Click Allocation Brand Identity Branding 40

KoMarketing Associates

DECEMBER 4, 2014

It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. SEOs Have the Best Resources .

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Brightedge

JUNE 18, 2020

4 min read Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO? What is mobile-first indexing? As of 2019, data proved 52.6%

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). Firebase adds the ability to run and ship tests on mobile apps to GO’s kitty. Resources are available trying to help optimizers get around the issue. We get you.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Unbounce

FEBRUARY 13, 2019

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. ” What does AMP mean for marketers? .” record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Be sure to follow them to stay up to date on the best content and resources on Fintech! How is a mobile phone payment at the point of sale easier than pulling out a credit card?)

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 147

SMS Opt-out Planning Tips 147

Hubspot

NOVEMBER 18, 2015

Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers. Trouble is, time and resources can often hold many marketers back from attending these events. 6 Top Marketing Talks From 2015.

Video Marketing 28

Video Marketing PR Landing Pages Marketing & Strategy 28

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Hubspot

JANUARY 4, 2021

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Mobile Optimization. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Half of all searches originate on mobile devices, after all.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

ClearVoice

JUNE 1, 2020

Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often necessary to find the original source for an image or to see where an image appears on the web. Regardless of your role on the marketing team, you likely work with images or graphics in some way, shape or form. Click “Search”.

Tools 119

Tools Copyright API Keywords 119

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. It’s Not Just the Marketing Department’s Job. Social media marketing (70%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Content Standard

NOVEMBER 9, 2016

If you’re a retail brand, 2015’s Black Friday likely wasn’t much different from any other. Don’t get me wrong: it still wields a very significant influence over retail shopping behaviors, and it is a critical point of focus for those brands and their marketing staffs. Black Friday Is a Mentality.

Trends 108

Trends Paid Search Agency Loyalty Marketing & Strategy 108

Hubspot

MAY 13, 2015

The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 1) Digital Marketing Syllabus. Best, Lauren.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28