Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

SmartBug Media

MAY 19, 2021

After all, user experience (UX) is a key part of a successful inbound marketing strategy. With that principle in mind we’ve gathered a list of web strategy resources to help you be inclusive, get technical, and seek information for continual improvement. The above resources only scratch the surface of this topic.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Mobile Friendly Testing Tool.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

6sense

NOVEMBER 9, 2021

Play Bigger Book + Mobilization Kit. Agile Marketing Fundamentals Certificate. Insight’s SaaS Marketing Spend Benchmarks. The post External Resource Links (Podcasts, Articles, and More) appeared first on 6sense. Podcasting for Business: A 26-Step Process. Think Fast, Talk Smart: The Podcast.

Resources 48

Resources CMO Advertising Benchmark Mobile Marketing 48

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Hubspot

MARCH 6, 2019

billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt. What is mobile marketing?

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

Stevens & Tate

MARCH 4, 2020

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form.

Mobile Marketing 52

Mobile Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 52

FMG Suite

JANUARY 26, 2022

As 2022 gets underway, as a financial service professional, you may be wondering what you can do to improve your marketing this year. Here are 50 different ways to take your marketing to the next level. Use pre-made webinars provided with your marketing suite. Make sure that your website is “ Mobile Responsive.”.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. With that in mind, let’s begin.

Paid Search Agency 235

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 235

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. Vendor marketing can make it challenging to see and understand pricing on the front end.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Mobile Optimization Your website needs to be like a chameleon, adapting seamlessly to whatever environment it’s viewed in, especially on mobile devices. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

SEMrush

APRIL 10, 2019

It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices. Google marked the 15th birthday of Gmail with several new features, including “dynamic email“.

Resources 86

Resources Google Ads Mobile Marketing 86

Marketing Insider Group

NOVEMBER 29, 2022

A dynamic, engaging website can serve as a sustainable resource that appeals to a broad audience. Whenever your organization undergoes a major branding shift, it’s necessary to redesign your website to ensure it tells a cohesive story along with your other marketing materials. Your website isn’t mobile-friendly.

Marketing Websites 276

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 276

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 292

Tips Co-Registration Microsite Pricing 292

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 235

SEO B2B Work Management Long Tail Marketing 235

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 148

SEO Lead Ranking Lead Scoring Content 148

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. To better understand these trends, attract new customers, and boost loyalty, quick service restaurants are increasingly investing in location marketing solutions. According to recent research: 69% of QSRs plan to boost location marketing for loyalty programs.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Mobile Friendly Practices. Plenty of mobile users are restricted by data caps.

Mobile Advertising 213

Mobile Advertising Mobile Marketing Aggregators Google 213

Sharpspring

JUNE 16, 2017

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer. It’s no wonder that 63% of businesses that are outselling their competitors are using marketing automation.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Lead Generation Marketing Automation 48

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Litmus

MAY 3, 2024

Read on for her tips on: Common Outlook issues Coding for mobile Getting started with Dark Mode Common Outlook issues Email marketers are well aware: working with Outlook can be quite… complicated. Coding for mobile Another common topic is coding for mobile—specifically making things stack.

Tips 90

Tips Tagging Mobile Marketing Display 90

Optinmonster

JUNE 7, 2024

70% of buyers who use mobile search use Google’s click-to-call feature to contact a business directly. Convenience for Mobile Users: A significant portion of web traffic comes from mobile devices. Optimize Your Site for Mobile Users By 2025, the number of mobile phone users is expected to jump to 7.49

Marketing Websites 73

Marketing Websites Paid Search Agency Click Rate Copywriting 73

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

DECEMBER 24, 2012

It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Some food for thought: in January of 2011, around 100 billion mobile applications existed. Photo credit: lucamascaro.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Martech

JUNE 4, 2024

So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. This is occurring at the moment that generative AI arrives, promising to boost marketer productivity.

Marketing AI 110

Marketing AI Budget Programs Paid Search Agency Gartner 110