KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Demand Generation. source ). >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Mobile Optimization. Mobile Optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. Strategy 1: Video Marketing. In which case, it would go viral. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

JANUARY 22, 2015

The way users discover branded content on the Web hasn’t changed in the past year, but the technology they use certainly has, according to recent research. Growth in mobile search jumped 54 percent in Q4 2014 when compared to the year before. ” Want more content marketing news? percent a year ago.

Cost Per Click 40

Cost Per Click Allocation Brand Identity Branding 40

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover.

Google 76

Google Paid Search Agency Mobile Marketing Marketing & Strategy 76

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. What Are Attribution Models?

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Be sure to follow them to stay up to date on the best content and resources on Fintech! User growth is much slower — and that could turn into a problem.”.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Branding 30

Mailmunch

APRIL 27, 2021

Video ads are an essential piece in an overall marketing strategy. A lot of marketers are wondering whether they should invest in video advertising or not. Concerns like these are the reason marketers need to be exceptionally careful when creating video ads and choosing platforms that show these video ads. Shoppable Video Ad .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. However, it’s only available on mobile phones. Here’s how the link appears to your readers: It takes users to a page that looks like this: Clicking on any of the images drives the reader to the story. But Instagram can offer more than just celebrity peeks.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Onalytica B2B

SEPTEMBER 3, 2015

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end.

PageRank 100

PageRank Branding Brand Identity Lead Scoring 100

LEADership

SEPTEMBER 4, 2015

For B2B marketers, this is a good time to review what has worked in 2015 so far and what needs to change before the year is over. The 2015 State of Marketing* report offers valuable insights from over 5,000 global marketers. 2015 is considered the “last call” for joining the mobile marketing train.

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40

Hubspot

NOVEMBER 8, 2017

Now, as a marketer -- I care. When I think of the word "internet," for example, I think of a giant center of content, resources, and cute dog photos -- and the people who can share and obtain this information, all while communicating with each other, via a massive network that keeps us connected. But why do I care? And why should you?

Contingency Planning 78

Contingency Planning Internet Marketing Ad Exchange Conference 78

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Take a step out of your marketing shoes for just a moment. This has implications for marketers who are concerned with SEO. Take the test.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Hubspot

MAY 13, 2015

The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 1) Digital Marketing Syllabus. Best, Lauren.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Biznology

JULY 9, 2014

Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. enhancing customer engagement and user experience.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Hubspot

MAY 18, 2017

But aren ' t CPC rates skyrocketing and lead generation ads taking over? The following is an excerpt from 24 Facebook Marketing Myths , a free guide we created with the experts at Socialbakers. Myth: Facebook Ads are best for bottom-of-the-funnel marketing tactics. Not so much. Check out this post.

Cost Per Click 76

Cost Per Click Top of Funnel Allocation Facebook 76

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Tips for effective webinar marketing. Free startup listing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Webbiquity

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

JUNE 25, 2015

He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Remember the Primacy of Story.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

SEO 93

SEO Marketing AI Trends SERP 93

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Onalytica B2B

SEPTEMBER 9, 2015

As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Be sure to follow them to stay up to date on the best content and resources on fintech! click on the names to see their Twitter profiles). izakaminska.

PageRank 60

PageRank Branding Brand Identity Marketing Management 60

Biznology

APRIL 14, 2015

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? Would users complain when they see pages from this site? Would you be comfortable giving your credit card information to this site? That’s quite a severe penalty.

Google 80

Google SEO Adsense PageRank 80

Hinge Marketing

MARCH 16, 2015

The world of marketing is changing, and it’s happening faster than ever before. From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. As a result, marketing efforts, which were once a cost center for firms, have become a pivotal driver of organic growth.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Top of Funnel 80

Top of Funnel Marketing Budget Merchandising Paid Search Agency 80

flux.la

FEBRUARY 1, 2020

In today’s competitive market, SEO is an essential requirement. Millions of internet users look for quick solutions to their queries on search engines every day. Optimal User Experience SEO helps provide web users with the fastest and most convenient experience on the internet possible. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Keeping pace with new and evolving sales channels demands resources. This will help to identify primary markets.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. On Facebook alone, the user base has expanded to 1.04 On Facebook alone, the user base has expanded to 1.04

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your content does not match the user intent.

SERP 74

SERP Optimization Content Keywords 74

Sprout Social

JUNE 7, 2016

Direct Messages (DM) : These are private messages sent from one Twitter user to another. They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. The Events tab is a great resource for social media managers and content creators.

Twitter 91

Twitter Comparison Ideal Customer Profiles Click Rate 91

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

Content Standard

AUGUST 5, 2016

Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. However, power users like King aren’t posting as much as they once did.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40