Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. Exceptional Industry Growth.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2015 – CSS animation within email gains popularity. 2018 – Apple introduces Dark Mode as part of their 15th OS release.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. Read next: 3 social media trends impacting marketing in 2022. Worldwide 4.48 billion people currently use social media, more than double from 2.07 In the U.S.,

Social Media 112

Social Media Advertisements Advertising Media 112

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. In 2015, Google submitted a patent named “ Ranking Search Results Based On Entity Metrics ,” which is where the above entity description is sourced from. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. September 22, 2015 – 400 million over 9 months. Check out our latest blog on digital marketing trends for 2018 here.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Brightedge

AUGUST 30, 2023

In 2015, we integrated deep learning technology natively into our core platform and introduced DataMind to help marketers identify crucial digital trends and market shifts. With the introduction of BrightEdge Insights in 2018, we provided marketers with a personalized data analyst.

Generation 52

Generation Marketing Automation Services SEO Training 52

Contently

JULY 10, 2019

You can have a ton of internal data that is boring on the surface, but lying underneath are insights that speak to interesting trends, consumer preferences, new societal norms, or perspectives not often considered. We just have to put in more legwork (AKA, more thought into design, presentation, pitching, etc.).

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Contently

JUNE 5, 2018

That same sentence could belong to the latest trend piece published in Forbes, Inc., In March 2018, the consulting firm Spencer Stuart revealed some good news for CMOs: The average tenure for the position had increased from 42 months to 44 months. The number hasn’t been this high since 2015. Sound familiar?

CMO 136

CMO Digital Transformation Gartner Stats 136

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% of web users conduct their searches on Google -- up from 53% in 2015.

Statistics 98

Statistics Google Click Rate Adwords 98

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Twitter 109

Twitter Facebook Buzz Press 109

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. million, which increased by 14% in 2017, by 9% the year before and 5% in 2015. It is an event that has been dreaded by corporate executives for years. The median pay for a Walmart employee was $19,177 in 2017 compared to $22.2

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). The trend is pretty clear. 2018 – 89.9° /88.0° 2015 – 62.9° / 60.3° Should we even try? 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. For example, video ad spending rose 30 percent from 2015 to 2016. Here are this years’ top social media trends. increase from 2015. million people. Facebook Live. billion this year.

Social Media 49

Social Media Trends Media Broadcasting 49

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Hubspot

DECEMBER 22, 2017

Starting to see a downward trend in listenership? August and September 2015 were a flurry of set-up and recordings, and we opened our podcast doors -- virtually -- in October 2015. Rob’s suggestion is to hit at least 500 downloads an episode to feel sure you’ve broken the cycle of only having people in your inner circle tune in.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Thought Leadership Ad Agencies 77

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. It’s challenging to navigate, but possible with some extra preparation.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Like this post?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

RebelMouse

MAY 25, 2018

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. 2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. Now, in 2018, it seems that mobilegeddon is back for more.

CMS Development 48

CMS Development Mobile Marketing SEO Google 48

Hubspot

JANUARY 27, 2020

In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. Vibrant Media ). GlobalWebIndex ). GlobalWebIndex ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. billion in 2015. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Content Marketing Institute

MARCH 30, 2018

Instead, get inspired by the deeper meaning uncovered (true to form for the CEO of the Non-Obvious Company) in this crisis and other trends. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future.

Curation 109

Curation Content Marketing Proposals Dwell 109

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends. 8 Stats About Content Marketing Use and Trends. e-Strategy Trends ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Conductor

SEPTEMBER 29, 2020

In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. Will Amazon replace Google as the go-to search engine?

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. In 2015, the REI Foundation made a $1.5 OptOutside.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Buffer

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. It must run much deeper than that.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

BenchmarkONE

NOVEMBER 8, 2020

While this evolution is normal, keeping up with all the economic changes, advancement in technology, and modern workplace trends can be challenging. This article aims to lay out insights on upcoming workplace trends for 2021 and provide actionable advice that helps business leaders refine their internal strategy. employers $225.8

Work Management 73

Work Management Skype Terms and Conditions Demographics 73

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. It wasn’t until early 2015 that interactive emails truly emerged as a legit tactic. Marketers are right to be excited.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Heinz Marketing

DECEMBER 7, 2017

There’s a lot more to it than that and many in 2018 are going to start prioritizing their distribution and promotion efforts. 9 Content Marketing Trends to Look Forward to in 2018. 9 Content Marketing Trends to Look Forward to in 2018. It’s worth a look as you plan for 2018.

B2B Marketing 62

B2B Marketing Planning Content Marketing B2B 62

Hubspot

OCTOBER 19, 2018

Trends in the Diffusion of Misinformation on Social Media". The team them used content sharing and tracking platform BuzzSumo to measure how much engagement -- shares, comments, and such reactions as Likes -- was received by all stories published by these sites between January 2015 and July 2018 on Facebook and Twitter.

Facebook 69

Facebook Classified Ads Case Studies Television marketing 69

Biznology

APRIL 23, 2021

And finally, I have co-opted the Arts, Music and Culture section to include several articles on American worker migratory trends, the future of housing in the US and the implications for an increasingly mobile workforce. ” MetLife Employee Benefit Trends. ” Our company started 5-hour workdays in 2015. Census Bureau.”

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Valasys

JANUARY 6, 2023

It was launched in November 2022 and has since been trending for the responses it offers for the day-to-day problem of the users. After all, the company that made ChatGPT, is not a charity, though OpenAI did launch as a non-profit in 2015. Capabilities and Day-to-Day Usage.

Google 52

Google Lead Ranking User-Generated Content Training 52