Marketing Insider Group

JANUARY 4, 2021

It was my pleasure to recently catch up with Jaime and discuss the current state of webinars and on-line events and how virtual on-line education and training is being shaped by ongoing digital transformation. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more.

Webinar Metrics 329

Webinar Metrics Webcast Digital Transformation Peer-to-peer 329

Lake One

MARCH 14, 2023

Those who receive the Platform enablement accreditation are recognized for their ability to drive user adoption by delivering personalized HubSpot training to large teams and facilitating change management. About Lake One: Founded in 2014, Lake One is a B2B revenue operations and growth firm based in Minneapolis, MN.

Hubspot 52

Hubspot Work Management Marketing Management Advertising Agencies 52

Seismic

NOVEMBER 17, 2023

Deliver training recommendations: Sellers also receive post-meeting recommendations on training courses on the features and capabilities that were mentioned during the meeting. Enablement content recommendations: Sellers receive AI-powered recommendations and insights on the best content to send to buyers in the post-meeting follow up.

Product 59

Product Advertising Agencies Training Conference 59

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. The #1 reason sales reps do not achieve quota goals is not a lack of leads, products, CRM or training – but a failure to effectively communicate value to today’s more frugal / skeptical prospect.

Forrester 40

Forrester Storytelling Training Deliverability 40

Valasys

OCTOBER 20, 2023

In 2014, Yahoo suffered a catastrophic data breach that effectively exposed the personal information of over 500 million people. Ensure everyone is adequately trained Staff training is essential in not only the collection of relevant customer data but in safeguarding it, too. Just why is securing customer data so important?

Tips 52

Tips Budget Programs Business Privacy 52

markempa

FEBRUARY 10, 2014

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Chris, who will be presenting at MarketingSherpa Email Summit 2014 next week, also found appeal in the campaign as an avid motorcyclist and founder of a nonprofit rider’s safety organization. You may also like.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

The ROI Guy

JUNE 4, 2014

The top challenges was not what most expected: Not the need for more leads, the ability for sales to find more content, new social selling skills, or more sales training. Instead, the study results revealed that the Value Gap is by far the top challenge, indicated by a whopping 71% of execs as their top issue for 2014.

Lead Scoring 40

Lead Scoring Lead Ranking Training Marketing Proposals 40

Navigate the Channel

AUGUST 8, 2023

The Lowes exhibit at the 2014 International Builder Show was packed simply because they were giving away freshly-baked chocolate chip cookies. Training and Staffing Staffing your exhibit with the right team is key. This should include trained and knowledgeable salespeople, product managers and engineers.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Biznology

APRIL 21, 2017

In the keynote, he told the story about how he acquired ICC in 2014. It won several awards prior to 2014 and positively influenced sales for the beer over the course of years. Pulizzi figured at ICC 2014 that this was the gap CMI needed to fill. Joe has his finger on the pulse of the industry. NLP only gets you so far.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Webbiquity

FEBRUARY 13, 2018

Finally, plan to invest part of that budget in staff training as well. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

The ROI Guy

DECEMBER 13, 2013

Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps. New research from Qvidian indicates that 2/3rds of companies surveyed expect to grow their sales teams in 2014, with most indicating headcount growth between 10-30% next year. Adding reps in 2014 to grow?

Paid Search Agency 40

Paid Search Agency Ads Barriers Lead Scoring 40

Martech

OCTOBER 20, 2022

Train and support marketing staff on using marketing technology products. Dig deeper: Training, support duties stand out in marketing technologists’ list of responsibilities. Sheldon Monteiro, who helped Brinker come up with the original roles in 2014 is now a chief product officer at Publicis Sapient.) A work in progress.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Marketing Budget 87

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. However, when supplemented with ongoing discussions, formal trainings are great for educating employees.

Zoominfo 100

Zoominfo Thought Leadership Training Fulfillment 100

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Mariana Vasconcelos, Co-founder and CEO, Agrosmart A farmer’s daughter, Vasconcelos started Agrosmart in 2014 as a way to provide farmers with accurate tracking data backed by AI technology.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Navigate the Channel

SEPTEMBER 20, 2023

Companies across industries use infographics frequently in countless educational, promotional and training materials. As far back as 2014, the Harvard Business Review was touting how an effective infographic is “an instant revelation” and knowledge in a nutshell.

FAQ 65

FAQ Hubspot Social Media Design 65

Tomorrow People

DECEMBER 6, 2018

This often means training, but it also equates to a multi-disciplinary approach. In 2014, Annabel changed the way the marketing department is structured by developing its own internal agency, Deloitte 368, named after the Pantone reference for the green dot in the company’s logo. The world of work is changing. AI and robotics.

CMO 136

CMO Advertising Agencies Paid Search Agency Personalization 136

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. However, if there isn’t a focus on marketing skills or ongoing training from an organizational prospective for our marketing teams, these numbers sadly, make sense. However, these are often things I seek out on my own.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Walker Sands

MAY 11, 2022

In her time at the agency, Rosita has recruited and trained top talent, and strengthened the ties between project managers and account managers — all while building a strong culture of inclusivity and accountability.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Service 52

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. He is the founder of ProBlogger Training Events. Why should you follow him? Pop-culture references make Joe’s content friendly and engaging.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Contently

FEBRUARY 23, 2018

That’s why, according to Forrester, “leading CMPs’ annually recurring revenue roughly tripled between 2014 and 2016″ and that “one in two global B2B marketing leaders… either planned to implement a CMP, already had one, or were expanding it.”

Forrester 151

Forrester Marketing Report Work Management B2B Marketing 151

Choozle

JANUARY 30, 2024

This Beaux Arts train station is a historic landmark dating back to 1881. Completely revitalized in 2014, today Union Station is a bustling attraction that doubles as a working train station. You can catch the A-line train to the airport, RTD transit around Denver, or embark on Amtrak rail trips across the country from here.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

NuSpark Consulting

MAY 7, 2016

That’s why it came as a surprise to me what the State of Inbound Sales Report 2014 (Hubspot) revealed. Interestingly, the reverse seems to be true for sales staff; yet the following chart shows a decided lack of interest in training sales personnel or investing in sales enablement. The Lesson for B2B Brands: Get with the Program!

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Exo B2B

FEBRUARY 20, 2023

agorithms… But ChatGPT’s natural language processing algorithms are trained to understand human syntax, tone and writing style. A pre-trained generative transforming tool I ts great strength lies in its ability to transform. Or copied from elsewhere on the Web or unsubstantiated, and it remains general in its responses.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 30, 2018

A train barrels down, rattling the small theatre. Then, silently the train disappears, and only a small silver screen is left. The train audiences saw move ever closer in French theatre in 1896, the now-famous The Arrival of a Train at La Ciotat Station , was lifelike and so real that it caused a panic.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Valasys

JANUARY 2, 2024

Specific compliance areas include GDPR compliance, right-to-work checks, health and safety training compliance, tax regulations, and other rules. It is a one-stop solution for managing workforce tasks from hiring to exit management, including modules for time and attendance tracking, employee onboarding, and training.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

ANNUITAS

DECEMBER 15, 2015

A 2014 CSO Insights study on sales effectiveness showed that: 55% need improvement nurturing leads. Your program is going to help them spend time with only the leads that are most worthy of their time, but you need to keep this concept in mind as you develop processes and training for sales as well. Are they using mobile apps?

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

markempa

FEBRUARY 2, 2015

As part of my research and training, I read a series of books on the subject of lead generation through strategic connections with people. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. I believe in the law or principle of reciprocity when prospecting.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Hinge Marketing

JUNE 2, 2014

With the continuing wave of retiring baby boomers and feeble numbers of new graduates, there is an increasing need for recruiting and training. ’ How can promising talent be trained in the necessary ‘soft skills’ of business development and client retention? What is the strategy of your ‘employee brand?’

Work Management 48

Work Management Advertising Agencies Marketing Budget Marketing Management 48

ClearVoice

FEBRUARY 13, 2023

The underlying model that trained Jasper has read about 10% of the internet. Jasper’s training was completed at the end of 2019. GPT-3, in a nutshell, is a language model trained using internet data to generate human-like text. It was launched in 2014 to provide a better way for freelancers and brands to collaborate.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Conversica

JUNE 5, 2020

And as many know, those words were not only George Floyd’s last, but they were voiced by Eric Garner 11 times before he died during a similar event in 2014. Establish Formal Diversity and Inclusion Certifications : I run all my leadership teams through formal diversity training certification. So, what’s next for Conversica?

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

chiefmartech

MARCH 13, 2024

She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. More than a decade ago, a pioneering analyst at Gartner named Laura McLellan, predicted that CMOs would spend more than CIOs on technology. A lot of people thought that prediction was nuts. Who is… The Shadow?

Enterprise Management 93

Enterprise Management Work Management Marketing Management Budget Programs 93

Televerde

MARCH 14, 2022

This was around July of 2014. There are constantly new things to learn and do; improving trainings, assisting with compliance, system updates…I get the opportunity to learn and improve daily! I currently provide over 13 different onboarding trainings to a large network of around 900 of our client’s dealers.

Paid Search Agency 52

Paid Search Agency Work Management Television marketing Training 52

ClearVoice

MARCH 8, 2022

In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events. She’s no newcomer to Facebook – she joined the organization in 2014, working with Instagram for many years.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Customer Experience Matrix

MAY 30, 2014

bma 2014 marketing presentations marketing stories' If you''re wondering about the picture accompanying this post, it''s 1930''s band leader Ted Lewis, whose catchphrase "Is everybody happy?" makes him the godfather of the customer experience survey. Sadly, his co-workers were a bunch of clowns.).

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Another set of funding data , from PitchBook, suggests 2014 was a peak but shows much less year-on-year variation than Venture Scanner. So marketers need to focus on a systematic approach to martech acquisition, balancing new opportunities against training and integration costs. _ *CabinetM actually tracks 30 categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120